{"id":313561,"date":"2026-08-04T17:06:15","date_gmt":"2026-08-04T17:06:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/313561\/"},"modified":"2026-08-04T17:06:15","modified_gmt":"2026-08-04T17:06:15","slug":"matchaful-wants-you-to-discover-the-art-of-japanese-tea-with-its-new-brooklyn-ritual-bar","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/313561\/","title":{"rendered":"Matchaful wants you to discover the art of Japanese tea with its new Brooklyn Ritual Bar"},"content":{"rendered":"

Channeling wabi-sabi style, Matchaful\u2019s new Ritual Bar in Brooklyn<\/a> offers tea drinkers<\/a> a moment of zen in a bustling city. In the expanded space, carved from an apartment building near the Williamsburg caf\u00e9, curious minds can take pause to learn about the craft of Japanese tea through guided tastings, matcha whisking ceremonies and more. As these intentional experiences unfold, the intimate atmosphere keeps guests grounded in the present.<\/p>\n

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\"Matchaful\n<\/p>\n

(Image credit: Courtesy Matchaful)<\/p>\n

\u2018We realised most people never get the chance to hear the stories behind what they’re drinking or learn how it’s traditionally prepared,\u2019 Matchaful<\/a> founder Hannah Habes tells Wallpaper*. \u2018The Ritual Bar gives us the opportunity to bring those stories to life.\u2019<\/p>\n

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\"Matchaful\n<\/p>\n

(Image credit: Courtesy Matchaful)<\/p>\n

Habes enlisted Now or Never (NoN) Studio<\/a>, a Brooklyn-based interior architecture and design firm, to seamlessly expand the original caf\u00e9, which first opened in 2024 and is one of the brand\u2019s many locations in New York<\/a>.<\/p>\n

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\"Matchaful\n<\/p>\n

(Image credit: Courtesy Matchaful)<\/p>\n

The Ritual Bar marks the expansion\u2019s crown jewel. With seating for eight, the cosy space features paper pendant lights by Troy Lighting<\/a> that produce a soft glow and textured limewash walls that absorb sound. Natural maple and oak wood warm up the space, from the custom bar stools to floating shelves that display ceramics made by local artisans. The green-veined counter, made of Cipollino Verde marble, further mirrors nature.<\/p>\n

\u2018We were drawn to natural materials and textures that feel warm, calming and timeless because we wanted the space to reflect the same care that goes into the teas we source,\u2019 says Habes.<\/p>\n

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\"Matchaful\n<\/p>\n

(Image credit: Courtesy Matchaful)<\/p>\n

Beyond the Ritual Bar \u2013 where walk-ins can also grab a seat across from a tea educator and order from a season menu when reservation-based classes<\/a> aren\u2019t in session \u2013 the caf\u00e9 now includes a larger outdoor space. The landscaped patio beckons visitors to settle in during warmer months. A matcha grinder room, where customers can view the traditional stone matcha grinding technique in action from behind a glass window, will also open inside of the caf\u00e9 later this year.<\/p>\n

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\"Matchaful\n<\/p>\n

(Image credit: Courtesy Matchaful)<\/p>\n

Throughout the caf\u00e9, minimal decor leaves room \u2018for the guest to notice\u2019 everything, says NoN Studio founder Jamie McGlinchey, from \u2018the shadow of daylight\u2019 and \u2018the grain of the wood\u2019 to the tea-making processes occurring around them. \u2018The design prioritises presence, ritual and ambiance over decoration, allowing the experience and the act of making matcha to remain the focus,\u2019 she says.<\/p>\n

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.<\/p>\n

\u2018Above all, we want people to feel welcome,\u2019 Habes adds. \u2018Our hope is that wherever someone spends time, they leave feeling more connected.\u2019<\/p>\n

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\"Matchaful\n<\/p>\n

(Image credit: Courtesy Matchaful)<\/p>\n

Matchaful is located at 92 Berry St, Brooklyn, NY 11249<\/p>\n

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