{"id":316004,"date":"2026-08-07T12:44:30","date_gmt":"2026-08-07T12:44:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/316004\/"},"modified":"2026-08-07T12:44:30","modified_gmt":"2026-08-07T12:44:30","slug":"ted-lasso-lookalike-contest-comes-to-apple-fifth-avenue-august-6","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/316004\/","title":{"rendered":"Ted Lasso lookalike contest comes to Apple Fifth Avenue August 6"},"content":{"rendered":"<p>First, Ted Lasso co-opted &#8220;Believe&#8221; (sorry, Cher). Now, the Apple TV comedy is co-opting Apple Fifth Avenue on August 6.<\/p>\n<p>To celebrate the\u00a0just-released fourth season of Ted Lasso, the Apple\u00a0Store is transforming into a little slice of AFC Richmond today with a full-blown\u00a0&#8220;Gathering of the Teds&#8221; event,\u00a0culminating in what organizers (and cynics) hope will be the biggest gathering of Ted Lassos New York has ever seen.<\/p>\n<p>RECOMMENDED: <a href=\"https:\/\/www.timeout.com\/newyork\/news\/momas-stunning-sculpture-garden-is-hosting-outdoor-movies-this-summer-kicking-off-tonight-with-denzels-dreamiest-role-080526\" rel=\"nofollow noopener\" target=\"_blank\">MoMA&#8217;s stunning sculpture garden is hosting outdoor movies this summer, kicking off with Denzel&#8217;s dreamiest role<\/a><\/p>\n<p>The main event kicks off at 5pm with a Ted lookalike contest, where\u00a0contestants will <a href=\"https:\/\/www.gatheringoftheteds.com\/\" rel=\"nofollow noopener\" target=\"_blank\">compete in three rounds<\/a> designed to separate the true believers from mere mustaches (for the less facially hirsute who don&#8217;t want to be left out, there will be fake beards and mustaches while supplies last). The secret celebrity judges will be looking for\u00a0&#8220;Ted Energy&#8221; via an in-character introduction and dance break, with\u00a0points going to optimism, costume and commitment. Round two finds 10 semifinalists competing in Ted Lasso trivia, and the final round, the &#8220;Ted Talk,&#8221; asks contestants to deliver a 30- to 45-second pep talk.<\/p>\n<p>Be sure to get there early, though, because the store is riddled with Ted Lasso Easter eggs for the super fan, as well as plenty of photo op areas.\u00a0<\/p>\n<p>The wholesome chaos actually starts much earlier, though. Between 11am and 4:15pm, an army of (professional) Ted lookalikes will be roaming Midtown and Central Park carrying out random acts of kindness. And yes, that actually includes useful things like &#8220;Believe Breaks,&#8221; where they&#8217;ll\u00a0hand out\u00a0free coffee and tea, plus a &#8220;Believe Line&#8221; of cheering Teds applauding runners in Central Park. There&#8217;s even a &#8220;Goldfish Zone,&#8221; where passersby can write down something they&#8217;d like to let go of before dropping it into a fishbowl.<\/p>\n<p>Whether you&#8217;re determined to win the lookalike contest or just want photographic proof that Fifth Avenue briefly became Richmond, today is your chance. Believe. Or at least believe you&#8217;ll see more fake mustaches than you ever expected on a Thursday.<\/p>\n<p>New episodes of Ted Lasso\u00a0premiere every Wednesday on Apple TV.<\/p>\n","protected":false},"excerpt":{"rendered":"First, Ted Lasso co-opted &#8220;Believe&#8221; (sorry, Cher). Now, the Apple TV comedy is co-opting Apple Fifth Avenue on&hellip;\n","protected":false},"author":2,"featured_media":316005,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[1739,75,84,83,9,24,3953,63,904],"class_list":["post-316004","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-categories-things-to-do","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-news-weird-wonderful","tag-nyc","tag-things-to-do"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/316004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=316004"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/316004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/316005"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=316004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=316004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=316004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}