{"id":318994,"date":"2026-08-11T21:56:11","date_gmt":"2026-08-11T21:56:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/318994\/"},"modified":"2026-08-11T21:56:11","modified_gmt":"2026-08-11T21:56:11","slug":"nyc-restaurant-week-enters-its-final-stretch-nbc-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/318994\/","title":{"rendered":"NYC Restaurant Week enters its final stretch \u2013 NBC New York"},"content":{"rendered":"

It\u2019s 2 a.m. and workers are beginning to unload fresh fish from around the world at the Fulton Fish Market<\/a> in the Bronx. Buyers negotiate prices, trucks prepare to head out for deliveries to hotels, grocery stores and\u00a0restaurants\u00a0across the region.\u00a0<\/p>\n

By sunrise, when much of New York City is just waking up, the fish is already on its way to becoming a lox bagel, oyster platter, salmon\u00a0fillet\u00a0or branzino entr\u00e9e.<\/p>\n

This week, those dishes will have a starring spot on many menus across the city as part of NYC Restaurant Week<\/a>. More than 600 restaurants, 52 of them specializing in seafood, are participating in what has become a monthlong event that began July 20 and runs through Sunday.\u00a0<\/p>\n

Prix-fixe lunch and dinner are available for $30, $45 and $60 Monday through Friday and Sunday, with exact details determined by the restaurants.\u00a0<\/p>\n

Like all businesses, seafood vendors experience seasonal highs and lows and early summer can be one of the slower periods as\u00a0schools let out and residents leave the city for vacation.\u00a0<\/p>\n

Antonio\u00a0Oliveri said that for Seatide\u00a0Wholesale, a Fulton Fish Market vendor that distributes mostly to restaurants, business picks up again\u00a0toward the end of July thanks to NYC Restaurant Week.<\/p>\n

\u201cRestaurant week is huge because it\u2019s a big factor for restaurants across all five boroughs, which we service,\u201d he said.<\/p>\n

Launched in 1992\u00a0by Tim Zagat and restaurateur Joe Baum, NYC Restaurant Week began as a lunch only promotion coinciding with the Democratic National Convention. The goal was\u00a0 to draw visitors,\u00a0politicians and reporters\u00a0to local restaurants.<\/p>\n

For restaurants, the promotion helps to fill seats in the summer months, for diners it offers access to acclaimed restaurants at discounted prices, and for suppliers, like those at the Fulton Fish Market, it creates an increase in demand.<\/p>\n

\u201cIt was very popular right away,\u201d said Nancy Mammana, the chief marketing officer of New York City Tourism & Conventions.<\/a> \u201cWe have some restaurants and many chefs that were in it in the beginning that are still involved in the program. The Union Square Cafe, the Russian Tea Room, they’ve been in it consistently since 1992.\u201d<\/p>\n

The program has grown to include restaurants in the boroughs beyond Manhattan, particularly in Brooklyn and the Bronx, a trend the organizers want to continue. That it\u2019s been replicated in so many other cities is a testament to the idea, which can be scaled up or down based on the community, Mammana said.<\/p>\n

The Fulton Fish Market was founded in 1822, and is the oldest and largest fish market in the United States\u00a0and\u00a0the\u00a0second largest in the world.\u00a0A cooperative that is home to\u00a023 vendors, it was originally in Lower Manhattan, then moved to the Bronx in 2005.<\/p>\n

The\u00a0seafood that arrives at the market travels directly from fishing boats and ports to the vendors at 800 Food Center Drive, where up to\u00a010 million pounds\u00a0of seafood is sorted, cut, and sold each week. And\u00a0this all happens \u201cwithin 24 hours of the fish leaving the ocean,\u201d said\u00a0Nicole\u00a0Ackerina, the cooperative\u2019s CEO.<\/p>\n

Arden Shore, editor-in-chief of the restaurant recommendation website The Infatuation,<\/a> has lots of seafood favorites, from prawns with glass noodles to a whole fish cooked with garlic and butter.\u00a0<\/p>\n

\u201cWhat I love about the New York City seafood scene is that because it’s New York, you have high-end seafood, you have New England seafood, you have Mexican seafood, you have really experimental seafood,\u201d Shore said.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s 2 a.m. and workers are beginning to unload fresh fish from around the world at the Fulton…\n","protected":false},"author":2,"featured_media":318995,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1070,9,24,11,10,821],"class_list":["post-318994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-food","tag-new-york","tag-new-york-city","tag-new-york-headlines","tag-new-york-news","tag-restaurants"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/318994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=318994"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/318994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/318995"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=318994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=318994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=318994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}