{"id":319670,"date":"2026-08-12T18:06:08","date_gmt":"2026-08-12T18:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/319670\/"},"modified":"2026-08-12T18:06:08","modified_gmt":"2026-08-12T18:06:08","slug":"neon-sets-36-hour-screening-of-alex-ulloms-it-ends-in-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/319670\/","title":{"rendered":"Neon Sets 36-Hour Screening Of Alex Ullom\u2019s \u2018It Ends\u2019 In NYC"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadline.com\/tag\/alex-ullom\/\" id=\"auto-tag_alex-ullom\" data-tag=\"alex-ullom\" rel=\"nofollow noopener\" target=\"_blank\">Alex Ullom<\/a>\u2019s debut feature It Ends will run on a 36-hour loop at NYC\u2019s Metro Private Cinema in what <a href=\"https:\/\/deadline.com\/tag\/neon\/\" id=\"auto-tag_neon\" data-tag=\"neon\" rel=\"nofollow noopener\" target=\"_blank\">Neon<\/a>\u2019s calling a theatrical endurance challenge timed to the release. <\/p>\n<p class=\"wp-block-paragraph\">The film has an 87-minute run time, so that\u2019s about 25 showings.The unique marketing move offers escalating cash payments to audience members based how long they stay put. <\/p>\n<p class=\"wp-block-paragraph\">The Endless Screening: New York runs from 7 pm ET on Aug. 21 through 7 am ET Aug. 23 at Metro Private Cinema in Chelsea, the upscale new venue from Alamo Drafthouse founder Tim League.<\/p>\n<p class=\"wp-block-paragraph\">In Ullon\u2019s film, a group of recent graduates heads out on a late-night drive for food, hoping to enjoy one final hangout before their paths diverge. Instead, they accidentally turn onto a never-ending, two-lane hellscape surrounded by untold horrors and cosmic forces beyond their understanding. Trapped together inside a Jeep Cherokee with the miles stretching infinitely ahead, they face a choice: embrace their new existence or fight it.<\/p>\n<p class=\"wp-block-paragraph\">The Endless Screening invites four-person teams to a Last Person Standing competition, challenging them to remain inside the theater for the full 36-hours, with designated breaks throughout. Each group member will receive 25 cents for every minute they remain in the competition, up to $540 a person. If every member of a group makes it through the entire 36-hour marathon, each wins an additional $500.<\/p>\n<p class=\"wp-block-paragraph\">Participants will also receive a $250 theater credit toward concessions during the marathon (excluding alcohol).<\/p>\n<p class=\"wp-block-paragraph\">The contest is open to NYC residents 21 years of age or older. To enter, groups of four people must submit one video of up to a minute on Instagram (#ItEndsMarathonContest) \u201cexplaining why they have what it takes to go the distance,\u201d Neon said. The deadline is 11:59 p.m. PT on Aug 17. Neon welcomes all interested independent theaters to partner.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadline.com\/tag\/the-end\/\" id=\"auto-tag_the-end\" data-tag=\"the-end\" rel=\"nofollow noopener\" target=\"_blank\">The End<\/a>, which world premiered at SXSW last year, stars Phinehas Yoon, Akira Jackson, Noah Toth, and Mitchell Cole. It opens in New York and L.A.  Aug. 21 with a national expansion to follow.<\/p>\n","protected":false},"excerpt":{"rendered":"Alex Ullom\u2019s debut feature It Ends will run on a 36-hour loop at NYC\u2019s Metro Private Cinema in&hellip;\n","protected":false},"author":2,"featured_media":319671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[120522,120523,9,56,63,65,64,120524],"class_list":["post-319670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-alex-ullom","tag-neon","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-the-end"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=319670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/319671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=319670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=319670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=319670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}