{"id":319714,"date":"2026-08-12T19:08:08","date_gmt":"2026-08-12T19:08:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/319714\/"},"modified":"2026-08-12T19:08:08","modified_gmt":"2026-08-12T19:08:08","slug":"nyc-pizza-chain-prince-st-pizza-keeps-local-flavor-across-us","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/319714\/","title":{"rendered":"NYC pizza chain Prince St. Pizza keeps local flavor across US"},"content":{"rendered":"

Prince St. Pizza <\/a>has built a cult following that includes some of Hollywood\u2019s biggest names, but the company says the key to taking its famous New York slices nationwide is staying true to the original.<\/p>\n

The\u00a0New York City-born brand\u00a0has expanded from its original SoHo shop to roughly 20 locations across the US and Canada, with parent company Best Buddy Hospitality CEO Lawrence Longo pointing to strong demand and a relentless focus on product quality as drivers of that growth.<\/p>\n

\u201cI think it\u2019s important to stay close to the principles that made it special in the first place,\u201d Longo told FOX Business. \u201cAnd that comes down to the quality of the product.\u201d<\/p>\n

That commitment extends to the dough.<\/p>\n

Longo said Prince St. uses a New York WaterMaker system to replicate the characteristics of New York City water at its locations outside the Big Apple.<\/p>\n

\u201cEvery time we sign a new lease, we get the water from that city, and we send it to the lab, and they create a filtration system that turns our water into New York City water,\u201d he said.<\/p>\n

The goal is to make the pizza feel as close as possible to the original Prince St. shop, according to Longo.<\/p>\n

\u201cThe idea is that when you walk into a Prince St. Pizza, you should feel like you walked into a pizzeria in New York City,\u201d Longo said.<\/p>\n

\"PrincePrince Street Pizza is famous for its pepperoni slices. Robert Miller<\/p>\n

Known for its Sicilian-style square pies and pepperoni-loaded slices, Prince St. sees room for further expansion.<\/p>\n

\u201cSicilian-style pizza hasn\u2019t been really done right at scale\u00a0across America,\u201d he said.<\/p>\n

The brand\u00a0has also attracted a long list of celebrity fans, including Adam Sandler, who Longo said has visited locations in New York, Malibu and West Hollywood.<\/p>\n

Still, Longo said that famous customers do not receive special treatment.<\/p>\n

\u201cWhether you\u2019re a celebrity or just a\u00a0regular customer, we love everybody,\u201d he said.<\/p>\n

Prince St. is now focused on building a larger national footprint. Longo said he is \u201chandpicking some of the best operators around America\u201d with the goal of becoming the country\u2019s leading Sicilian pizza brand.<\/p>\n

The company is also expanding beyond restaurants.<\/p>\n

Longo created \u201cDelivering Happiness,\u201d a video series starring actor Nick Turturro as a pizza delivery driver visiting guests including Dana White, Alex Rodriguez, Bert Kreischer and Ice-T. <\/p>\n

The project has since expanded through TikTok Radio and iHeartMedia, he said.<\/p>\n

\u201cWe\u2019re becoming a media company in a way,\u201d Longo said.<\/p>\n

Prince St. has also leaned into\u00a0entertainment partnerships, including a Disney collaboration that recreated Little Nero\u2019s Pizza from \u201cHome Alone\u201d at select locations. <\/p>\n

The campaign earned a Clio Award.<\/p>\n

Despite those new ventures, Longo said the brand\u2019s growth strategy comes back to staying \u201ctrue\u201d to what made the original SoHo shop successful.<\/p>\n

\u201cHow do you scale a cult brand?\u201d he said. \u201cYou really stay true to what made it successful in the first place.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Prince St. Pizza has built a cult following that includes some of Hollywood\u2019s biggest names, but the company…\n","protected":false},"author":2,"featured_media":319715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[288,33226,9,56,63,65,64,343],"class_list":["post-319714","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-business","tag-chain-restaurants","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-pizza"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=319714"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/319715"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=319714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=319714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=319714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}