{"id":319879,"date":"2026-08-12T22:46:14","date_gmt":"2026-08-12T22:46:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/319879\/"},"modified":"2026-08-12T22:46:14","modified_gmt":"2026-08-12T22:46:14","slug":"it-ends-challenge-asks-movie-fans-to-sit-for-36-hour-marathon-nbc-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/319879\/","title":{"rendered":"\u2018IT ENDS\u2019 challenge asks movie fans to sit for 36-hour marathon \u2013 NBC New York"},"content":{"rendered":"<p>What if your movie marathon never ended?<\/p>\n<p>&#8220;IT ENDS&#8221; will release in theaters nationwide later this month and in anticipation of its release, distributor NEON announced a 36-hour marathon of the movie at Metro Cinema in Manhattan. Participants get a chance to earn money the longer they watch. <\/p>\n<p>The challenge is simple: enter the cinema with a group of friends (must come with three other people) and earn money for every minute you last. NEON will pay out 25 cents for every minute, capped at $540 per person. <\/p>\n<p>There is also a $500 bonus up for grabs if each member of the group makes it all 36 hours. Everyone participating will also be given a $250 credit toward theater concessions. <\/p>\n<p>The 36-hour marathon starts August 21 at 7 p.m. and lasts until August 23 at 7 a.m. <\/p>\n<p>&#8220;IT ENDS&#8221; follows a group of four friends who take a wrong turn and find themselves on a road that, well you guessed it, appears to never end.<\/p>\n<p>Directed by Alex Ullom and starring Phinehas Yoon, Akira Jackson, Noah Toth, and Mitchell Cole, &#8220;IT ENDS&#8221; opens in New York theaters on August 21. <\/p>\n","protected":false},"excerpt":{"rendered":"What if your movie marathon never ended? &#8220;IT ENDS&#8221; will release in theaters nationwide later this month and&hellip;\n","protected":false},"author":2,"featured_media":319880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[158,9,24,63,122,124,123],"class_list":["post-319879","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-movies","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-headlines","tag-queens-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=319879"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/319880"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=319879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=319879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=319879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}