{"id":319961,"date":"2026-08-13T00:52:33","date_gmt":"2026-08-13T00:52:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/319961\/"},"modified":"2026-08-13T00:52:33","modified_gmt":"2026-08-13T00:52:33","slug":"ai-wealth-management-platform-vise-grabs-12k-sf-at-50-ninth-avenue-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/319961\/","title":{"rendered":"AI Wealth Management Platform Vise Grabs 12K SF at 50 Ninth Avenue \u2013 Commercial Observer"},"content":{"rendered":"

Artificial intelligence-powered wealth management platform Vise<\/a> is moving from SoHo to 50 Ninth Avenue in the Meatpacking District, where it will quadruple its office space to 11,949 square feet.<\/p>\n

The space spans the second floor of several combined historic townhomes along the Ninth Avenue frontage and therefore has dramatic, over 20 foot-high pitched ceilings and an atrium outdoor garden.<\/p>\n

SEE ALSO: Fund Administrator Hanover Park Inks 19K-SF Deal at 387 Park Avenue South<\/a><\/p>\n

Rob Kluge and Brandon Charnas of Current Real Estate Advisors<\/a> represented the tenant in the 10-year lease.<\/p>\n

Howard Hersch, Greg Conen, Jennifer Schreiber and Natalie Serio of Newmark<\/a> represented the building owner, Tavros Capital<\/a>, which will build out the space. The asking rent was $150 per square foot.\u00a0\u00a0<\/p>\n

Vise is an AI-driven wealth management platform for independent advisors founded by Samir Vasavada and Runik Mehrotra that launched in November 2019. It hosts over $100 billion in assets and the firm is reported to be valued at over $22 billion. It is currently located in 4,000 square feet of office space at 521 Broadway in SoHo.\u00a0\u00a0<\/p>\n

In searching for new digs, Vise was focused on upgrading both its office and culture.<\/p>\n

\u201cWe worked with ownership on a creative solution whereby the ground-floor retailer, Jen Rubio\u2019s fashion company \u2014 now known as Elsa, which was then negotiating their deal<\/a> \u2014 would expand upstairs and take roughly another 4,000 to 5,000 square feet on the West 14th Street side of the floor,\u201d Charnas said. \u201cThat allowed us to create a space for Vise that fit both their program and their budget.\u201d<\/p>\n

\u201cWe worked through multiple iterations with ownership and the architect to take what had been one larger floor and create the right long-term home for Vise,\u201d added Kluge.<\/p>\n

The resulting space primarily overlooks Ninth Avenue and sits directly across from the Apple store, with dramatic vaulted ceilings, tons of light and a build-out being designed specifically around Vise\u2019s needs and specifications.\u00a0<\/p>\n

It will also sit above the new Delilah club<\/a> and across from the planned Annabel\u2019s members club<\/a>. \u201cThey\u2019re planting their headquarters at an amazing Meatpacking location,\u201d Charnas said.<\/p>\n","protected":false},"excerpt":{"rendered":"Artificial intelligence-powered wealth management platform Vise is moving from SoHo to 50 Ninth Avenue in the Meatpacking District,…\n","protected":false},"author":2,"featured_media":319962,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[116112,91157,3624,13231,13232,13233,2361,75,84,83,13234,9,24,63,120611,63044],"class_list":["post-319961","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-521-broadway","tag-brandon-charnas","tag-channel","tag-greg-conen","tag-howard-hersch","tag-jennifer-schreiber","tag-leases","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-natalie-serio","tag-new-york","tag-new-york-city","tag-nyc","tag-office-leases-50-ninth-avenue","tag-rob-kluge"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=319961"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/319961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/319962"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=319961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=319961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=319961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}