{"id":320179,"date":"2026-08-13T08:26:20","date_gmt":"2026-08-13T08:26:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/320179\/"},"modified":"2026-08-13T08:26:20","modified_gmt":"2026-08-13T08:26:20","slug":"spectacular-nyc-morgan-stanley-display-lights-up-times-square","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/320179\/","title":{"rendered":"Spectacular NYC Morgan Stanley display lights up Times Square"},"content":{"rendered":"

Morgan Stanley <\/a>is so deep into cryptocurrency, it launched its own Bitcoin Trust (MSBT). So it\u2019s no surprise that \u201cCRYPTO\u201d appears often in the investment bank\u2019s spectacular new, 21,000-square-foot digital display at its 1585 Broadway headquarters.<\/p>\n

\u201cIntroducing crypto trading you can trust,\u201d reads one of the ever-changing pitches on the sign\u2019s half-dozen electronic ribbons.<\/p>\n

The installation, which was lit up this week, replaced the one installed in 2015. That setup was turned off in phases starting in October 2023 and went dark in February 2024. After that, Times Square crowds were puzzled by seemingly endless construction and scaffolding that was finally dismantled in recent weeks.<\/p>\n

It\u2019s no surprise that \u201cCRYPTO\u201d appears often in Morgan Stanley\u2019s spectacular new, 21,000-square-foot digital display at its 1585 Broadway headquarters. Stephen Yang for NY Post<\/p>\n

One of Times Square\u2019s largest digital displays, Morgan Stanley\u2019s new installation features 31.5 million pixels, compared with a mere 6 million in 2015. It\u2019s so big that four NBA basketball courts would fit within it, a source said, with room to spare.<\/p>\n

It\u2019s much more complex and colorful than its predecessor or Morgan Stanley\u2019s original 1990s display of amber-colored stock tickers. Airier and less monolithic than the old ones, it highlights the bank\u2019s many different businesses as the words zip above and below the tower\u2019s windows between massive rounded turrets at the north and south ends.<\/p>\n

The images include skylines, landscapes, moving trains and even 1930s photos of company founders Henry Morgan and Harold Stanley on six different \u201cribbons,\u201d compared with three on the old sign.<\/p>\n

Times Square Alliance president Tom Harris hailed the addition to the so-called \u201cBowl of Light\u201d north of West 42nd Street.\u00a0\u00a0\u00a0<\/p>\n

One of Times Square\u2019s largest digital displays, Morgan Stanley\u2019s new installation features 31.5 million pixels, compared with a mere 6 million in 2015. Stephen Yang for NY Post<\/p>\n

It\u2019s so big that four NBA basketball courts would fit within it, a source said, with room to spare. A view from the third floor window of the nearby Renaissance Hotel. Steve Cuozzo for NY Post<\/p>\n

\u201cBroadway is a bit brighter thanks to Morgan Stanley\u2019s significant investment in a new sign and facade upgrades to their global headquarters,\u201d Times Square Alliance president Tom Harris said. Above, Morgan Stanley CEO Ted Pick. Bloomberg via Getty Images<\/p>\n

\u201cBroadway is a bit brighter thanks to Morgan Stanley\u2019s significant investment in a new sign and facade upgrades to their global headquarters,\u201d he said.<\/p>\n

Morgan Stanley wouldn\u2019t say how much the \u201cinvestment\u201d cost. But it was unlikely to be more than a rounding error compared with the financial institution\u2019s\u00a0 $343 billion market capitalization.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Morgan Stanley is so deep into cryptocurrency, it launched its own Bitcoin Trust (MSBT). So it\u2019s no surprise…\n","protected":false},"author":2,"featured_media":320180,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[288,10525,14435,9,56,63,65,64,1491,3274,2027,3417],"class_list":["post-320179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-business","tag-cryptocurrency","tag-morgan-stanley","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-real-estate","tag-realty-check","tag-times-square","tag-wall-street"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/320179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=320179"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/320179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/320180"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=320179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=320179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=320179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}