{"id":323789,"date":"2026-08-18T05:32:49","date_gmt":"2026-08-18T05:32:49","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/323789\/"},"modified":"2026-08-18T05:32:49","modified_gmt":"2026-08-18T05:32:49","slug":"joe-tsai-not-changing-nets-plan-after-embarrassing-feeling-of-knicks-championship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/323789\/","title":{"rendered":"Joe Tsai not changing Nets plan after ’embarrassing’ feeling of Knicks championship"},"content":{"rendered":"

Count Joe Tsai among the few in New York City who are less than thrilled by the Knicks ending their 53-year NBA championship drought.<\/p>\n

That\u2019s because the city\u2019s most beloved basketball franchise hoisted the Larry O\u2019Brien Trophy before the Nets owner and his team could get their hands on it for the first time \u2014 despite the franchise\u2019s best efforts.\u00a0<\/p>\n

Tsai, who has fully owned the Nets since 2019, was asked about the Knicks winning it all by Nets Daily <\/a>and if it would change his approach to jump-starting the Nets.<\/p>\n

\"JoeJoe Tsai attends the game between the Brooklyn Nets and the Sacramento Kings on January 27, 2025. NBAE via Getty Images<\/p>\n

\u201cEvery year, some team is going to win a championship,\u201d Tsai said. \u201cSo it happens that this year that team is in the same city. It doesn\u2019t make us feel very good. It irates our fanbase, and it is embarrassing, but in business or in competition, in sports, or in anything, you shouldn\u2019t let the embarrassment factor affect how you perform. [We] had a plan and we\u2019re rebuilding, and I think right now we are on a positive trajectory. So it doesn\u2019t change my thinking at all.\u201d\u00a0<\/p>\n

Tsai took a big swing at bringing a championship to Brooklyn by signing Kevin Durant and Kyrie Irving in free agency in the summer of 2019 and trading for James Harden in January 2021 to form their version of the Big 3.\u00a0<\/p>\n

Injuries kept the trio from consistently playing together, and the closest the group ever came to a championship was a heartbreaking Eastern Conference semifinals loss to the Bucks in 2021.<\/p>\n

Two straight first-round exits followed, and the franchise has found itself between rebuilding and tanking since the 2023-24 season, winning just 46 games combined the past two campaigns while stockpiling talented young players in the draft.\u00a0<\/p>\n

\"NewNew York Knicks guard Jalen Brunson, next to his wife Ali and the Championship trophy, rides on a float during a ticker-tape parade along Broadway through Lower Manhattan\u2019s historic Canyon of Heroes. Charles Wenzelberg \/ New York Post<\/p>\n

While the Nets were tanking, the Knicks became one of the NBA\u2019s most consistent winners behind captain Jalen Brunson, culminating in a historic playoff run that ended with a defeat of the Spurs in five games in the NBA Finals.\u00a0<\/p>\n

The Nets, however, appear to be finally turning the corner and prioritizing winning under head coach Jordi Fern\u00e1ndez after signing ex-Knick Julius Randle in free agency to pair with Michael Porter Jr. as leaders of a young core that includes first-round picks Mikel Brown Jr. and Egor D\u00ebmin. <\/p>\n

General manager Sean Marks said after the draft that the Nets control their own path and it\u2019s going to be \u201creally exciting to see what they look like\u201d moving forward. Brooklyn Sports & Entertainment\u2019s chief financial officer Peter Stern told Nets Daily that the franchise was \u201chappy for the Knicks\u201d and that \u201cmore people loving basketball\u201d because of the run could activate many dormant fans for the NBA.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Count Joe Tsai among the few in New York City who are less than thrilled by the Knicks…\n","protected":false},"author":2,"featured_media":323790,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,355,99,21,9,24,1104,63,319],"class_list":["post-323789","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-nets","tag-brooklyn-news","tag-nba","tag-new-york","tag-new-york-city","tag-new-york-knicks","tag-nyc","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/323789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=323789"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/323789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/323790"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=323789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=323789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=323789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}