{"id":326872,"date":"2026-08-21T19:18:15","date_gmt":"2026-08-21T19:18:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/326872\/"},"modified":"2026-08-21T19:18:15","modified_gmt":"2026-08-21T19:18:15","slug":"paige-pauls-dairy-boy-db-sport-opens-new-york-city-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/326872\/","title":{"rendered":"Paige Paul’s Dairy Boy DB Sport Opens New York City Pop-Up Shop"},"content":{"rendered":"

\n\tIt\u2019s been a busy summer for Paige Paul, formerly Paige Lorenze.<\/p>\n

\n\tIn March, the influencer<\/a> and founder and creative director of Dairy Boy launched her first DB Sport collection<\/a>, a sporty sister to her lifestyle and apparel brand, which was introduced in 2021. To celebrate the launch of DB Sport, she opened a pop-up during the Miami Open tennis tournament and since then, her activewear line has gone viral for its striped Big Tee shirt, cute square-neck tank tops and more.<\/p>\n

\n\tThe line\u2019s popularity led to the opening of her first brick-and-mortar store in Nantucket, Mass., last May, which was inspired by Paul\u2019s childhood summers on the island and has become a must-stop for those visiting the island.<\/p>\n

\t\t\t\t\t\t\"Diary<\/p>\n

\t\t\t\t\tDairy Boy\u2019s new DB Sport collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Diary Boy<\/p>\n

\n\tAlthough Nantucket has always been a popular summer destination, its uptick in popularity, as seen across social media, has led to some controversy and conversation due to a \u201cNo Influencers\u201d sign hung in the window of the local Four Winds Craft Guide, John Sylvia\u2019s artisan craft and antique store. Ahead of the Dairy Boy pop-up, Paul took to social media to address the controversy and reaffirmed her stance that \u201cEveryone\u2019s welcome\u201d at her shops, \u201cno matter where we are.\u201d<\/p>\n

\n\tFollowing the opening of her first store, Paul wed American tennis player Tommy Paul in July wearing custom Carolina Herrera.<\/p>\n

\n\tNow Dairy Boy has returned to New York City ahead of the U.S. Open with its first DB Sport pop-up store at 9 West 8th Street. The shop, open from Friday through Sunday, gives customers the first look and exclusive opportunity to shop Paul\u2019s newest DB Sport collection before its e-commerce launch on Aug. 27, with prices predominantly ranging from $55 to $88, with the highest-priced item at $95.<\/p>\n

\t\t\t\t\t\t\"Diary<\/p>\n

\t\t\t\t\tDairy Boy\u2019s new DB Sport collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Diary Boy<\/p>\n

\n\tAhead of Friday morning\u2019s opening, lines were already wrapped down the block, with customers of all ages and backgrounds eager to purchase the latest DB Sport fashions.<\/p>\n

\n\t\u201cEvery physical experience we\u2019ve done has reinforced how much people want to experience Dairy Boy beyond a screen. Nantucket was a huge moment for us because it gave us the opportunity to build out the Dairy Boy world. We\u2019ve learned that people don\u2019t want to just shop the product, they want to be immersed into the brand,\u201d Paul exclusively told WWD. \u201cThis pop-up specifically was intended to have DB Sport celebrate the excitement that the U.S. Open brings to the City of New York. This is our fourth annual pop-up in New York and probably our last one until we open a permanent storefront in the city. So this one is a very pinch-me moment.\u201d<\/p>\n

\n\tShe noted the New York City pop-up differs from her Dairy Boy ones as it shows a different side of her life \u2014 sport, which not only includes her love of tennis but also her upbringing as a competitive alpine ski racer.<\/p>\n

\t\t\t\t\t\t\"Diary<\/p>\n

\t\t\t\t\tDairy Boy\u2019s new DB Sport collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Diary Boy<\/p>\n

\n\t\u201cThe concept behind this space was taking our logo and making it into a real-life space,\u201d she said of the oval-shaped branded shopping<\/a> space within the store.<\/p>\n

\n\t\u201cIt\u2019s a modern take on the brand. If you go to our Nantucket store, you\u2019ll see woodwork and a little more of a classic New England feeling where this is definitely more modern, fresh, sporty and easy to shop. It feels like you\u2019re in a locker room,\u201d she said, surrounded by yellow locker-style clothing installations; decorated trophy case-like shelves; branded blue stadium seating, and collection campaign images lining the walls. \u201cYou\u2019re living inside the DB Sport world and logo.\u201d<\/p>\n

\n\tFurthermore, Paul said that all Dairy Boy employees, spanning from the design team to corporate, work the pop-ups to help customers and learn from them firsthand. \u201cIt\u2019s been very informative and helpful for us as we continue to design and refine everything,\u201d she said before posing for photos and videos with little girl shoppers, clad head to toe in DB Sport.<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tInside DB Sport\u2019s NYC Pop-up shop.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Dairy Boy<\/p>\n

\n\tShe noted that DB Sport has always been centered around her \u201cinterpretation of classic American sportswear rather than traditional performance wear.\u201d In this vein, her new collection is made up of a recoloration of the DB Sport pop-up from her Miami activation with key styles including the Club V-neck with reflective branded logos on its front and back; the Yummy pant, a revised version of the brand\u2019s classic straight leg with hidden drawcord, and new colors of its sold-out Wag tank, Wag Capri pants and All-in-one T. Accessories and lifestyle items ranging from branded water bottles and athletic headbands to baseball caps are also available.<\/p>\n

\n\tAt the pop-up, Paul said her must-have item for customers is the 2000s-inspired, sporty cotton Ultra Low Rise pants \u2014 perfect for U.S. Open wardrobing, which Paul described as more \u201cclassic, sporty and a little more undone\u201d than for other tournaments.<\/p>\n

\t\t\t\t\t\t\"Diary<\/p>\n

\t\t\t\t\tDairy Boy\u2019s new DB Sport collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Diary Boy<\/p>\n

\n\t\u201cFor this collection, we pulled from vintage tennis, collegiate athletics and the energy around the U.S. Open, but filtered all of it through the Dairy Boy lens,\u201d she said of the line\u2019s inspirations. \u201cThe new colorways feel nostalgic and sporty without being overly literal, and the silhouettes are pieces I wanted to wear both around tennis and in everyday life. The goal is always to make something that feels connected to sport but still unmistakably Dairy Boy.\u201d<\/p>\n

\n\tChase Bank serves as the exclusive partner for the immersive experience; Chase cardholders have exclusive access to a separate \u201cfast\u201d lane and checkout line, where those customers will receive a special DB Sport tennis ball gift with purchase while supplies last. In addition, Chase cardholders will have access to the brand\u2019s Flower Shop, with bouquets courtesy of the bank while supplies last.<\/p>\n

\t\t\t\t\t\t\"Diary<\/p>\n

\t\t\t\t\tDairy Boy\u2019s new DB Sport collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Diary Boy<\/p>\n

\n\t\u201cThe partnership with Chase felt incredibly natural. I\u2019m a Chase cardholder myself, and I\u2019ve always admired how selectively they show up in culture and sports. Their relationship with the U.S. Open made them an especially exciting partner for us as we continue building DB Sport and establishing Dairy Boy in the sports space,\u201d Paul said of the partnership, adding she values the company\u2019s long-standing presence in tennis and shared vision of activating the space to feel \u201cbigger than just a retail moment.\u201d<\/p>\n

\n\tBeyond the ability to shop the new DB Sport collection, the brand also worked with Levain to have a truck filled with hot cookies (two-chip chocolate chip, lemon and dark-chocolate chocolate chip), their signature cookie milk latte \u2014 made specially with whole milk for the pop-up \u2014 outside of the immersive pop-up. The brand noted the first 300 Chase cardholders will be given a free cookie with their purchase, while supplies last. In addition, ahead of the opening, Paul held a VIP dinner on Thursday night in partnership with Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s been a busy summer for Paige Paul, formerly Paige Lorenze. In March, the influencer and founder and…\n","protected":false},"author":2,"featured_media":326873,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1242,31893,9,24,55,54,56,2539,24331],"class_list":["post-326872","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-fashion","tag-influencer","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-shopping","tag-us-open"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/326872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=326872"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/326872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/326873"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=326872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=326872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=326872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}