{"id":328812,"date":"2026-08-24T23:14:34","date_gmt":"2026-08-24T23:14:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/328812\/"},"modified":"2026-08-24T23:14:34","modified_gmt":"2026-08-24T23:14:34","slug":"fans-line-up-and-down-the-block-to-enter-the-soho-jonas-brothers-burning-up-all-over-tour-pop-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/328812\/","title":{"rendered":"Fans line up and down the block to enter the SoHo Jonas Brothers \u2018Burning Up All Over Tour\u2019 pop-up"},"content":{"rendered":"

\t\t\t\t\"people\t\t\t<\/p>\n

A Jonas Brothers pop-up was held on Aug. 20-22.<\/p>\n

Photos courtesy of Complex<\/p>\n

With the line to get inside Complex NY wrapping around the block, Jonas Brothers fans braved the summer heat outside for a chance to enter an exclusive pop-up event.<\/p>\n

The three-day event, Aug. 20-22, celebrated the launch of the Jonas Brothers\u2019 \u201cBurning Up Tour All Over Again,\u201d a revival of their 2008 \u201cBurning Up Tour\u201d. Fans had the opportunity to purchase exclusive merchandise, experience interactive vignettes, and grab other surprises.<\/p>\n

\u201cI waited in line for about two and a half hours,\u201d Michael, who traveled from Atlanta to attend, said. \u201cWe\u2019re here to see the Jonas Brothers tonight at Madison Square Garden. We\u2019re excited.\u201d<\/p>\n

The SoHo pop-up coincided with three special Madison Square Garden shows during the same weekend, drawing in fans from across the country, and even one from the United Kingdom. The Jonas Brothers\u2019 official 45-city North American tour kicks off Friday, Sept. 25 at TD Garden in Boston.\u00a0<\/p>\n

\"people<\/a>People interacted with the elements in the pop-up.Photo courtesy of Complex<\/p>\n

\u201cWe just want the special merch. The t-shirts, the shorts, the matches, everything,\u201d Kenzie from California said.<\/p>\n

The Complex NY pop-up is a part of their bi-coastal fan activation effort. The brand has hosted major pop-ups in the past for artists including Eminem, Billie Eilish, and The Weeknd.<\/p>\n

Inside the Complex NY store, Jonas Brothers memorabilia and posters lined the walls. One section of the space even had a wall where fans could write messages to the brothers and sign. Signature outfits from the group\u2019s prior concerts were on display, including a sparkly silver suit.\u00a0\u00a0<\/p>\n

\u201cI think what I\u2019m excited to see is the \u2018Hey Jonas!\u2019 Podcast,\u201d Jess from the United Kingdom said. \u201cI know it\u2019s a big line.\u201d The timing of the event also played into a larger moment for the band as the video version of their \u201cHey Jonas!\u201d podcast debuted on Disney+ and Hulu on Aug. 14. The podcast reveals behind-the-scenes access to their most important moments.\u00a0<\/p>\n

While all the talk outside was about how many people were queuing in line for exclusive merchandise ahead of the MSG concerts, one fan took a moment to thank the Brothers.\u00a0<\/p>\n

\u201cThank you guys so much for coming back and making my dreams come true,\u201d Marissa said. \u201cYou guys are my idols, and I love you guys.\u201d
\n\"records<\/a>A Jonas Brothers pop-up was held on Aug. 20-22.Photo courtesy of Complex<\/p>\n","protected":false},"excerpt":{"rendered":"A Jonas Brothers pop-up was held on Aug. 20-22. Photos courtesy of Complex With the line to get…\n","protected":false},"author":2,"featured_media":328813,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[10010,123633,9,24,63,3210,134,136,135],"class_list":["post-328812","post","type-post","status-publish","format-standard","has-post-thumbnail","category-staten-island","tag-jonas-brothers","tag-jonas-brothers-pop-up","tag-new-york","tag-new-york-city","tag-nyc","tag-soho","tag-staten-island","tag-staten-island-headlines","tag-staten-island-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/328812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=328812"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/328812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/328813"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=328812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=328812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=328812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}