Japanese matcha has officially made its way into everything from lattes to desserts, and now Lindt is giving the trend a chocolatey twist.<\/p>\n
Becoming one of the biggest food trends of the moment, the earthy Japanese green tea powder is showing up everywhere. Lindt is leaning into the craze with a Tokyo-inspired twist, pairing matcha with strawberry in a limited-edition bar that’s already generating buzz.<\/p>\n
The iconic chocolatier is teaming up with fashion designer Joe Ando for a special pop-up in New York City today, where it will debut its new Tokyo Style Matcha Strawberry Chocolate Bar. The Lindt x Joe Ando Strawberry-Matcha Pop-Up takes over the Lindt Chocolate Shop in Midtown Manhattan on Saturday, Aug. 29, from 3 to 6 p.m., giving fans a chance to sample the limited-edition chocolate and get a first look at Ando’s new fashion collection inspired by it.<\/p>\n
Ando, known for his distinctive designs and social media presence, created a capsule collection of three dresses inspired by the new bar. The pieces will be on display at the event, and Ando will be there to meet guests.<\/p>\n
There will be plenty to taste, too. Visitors can sample the Tokyo Style Matcha Strawberry Chocolate Bar and enjoy a complimentary iced matcha from Japanese tea house Nana’s Green Tea while supplies last.<\/p>\n
The timing couldn’t be better. The new bar combines Lindt’s chocolate with matcha and strawberry flavors, tapping into the growing popularity of Japanese matcha as a food and beverage trend.<\/p>\n
For New Yorkers looking to get in on the craze, the pop-up runs from 3 to 6 p.m. today at the Lindt Chocolate Shop at 7 W. 34th St., between Fifth and Sixth Avenues. Guests can also RSVP to the event online. No tickets required \u2013 just stop in for a matcha made in heaven.<\/p>\n
This story was originally published by Parade<\/a> on Aug 29, 2026, where it first appeared in the News<\/a> section. Add Parade as a Preferred Source by clicking here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Japanese matcha has officially made its way into everything from lattes to desserts, and now Lindt is giving…\n","protected":false},"author":2,"featured_media":332731,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[125160,26271,125161,125162,125159,9,56,63,65,64],"class_list":["post-332730","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-ando","tag-japanese","tag-joe-ando","tag-joe-ando-strawberry-matcha","tag-lindt","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/332730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=332730"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/332730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/332731"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=332730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=332730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=332730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}