{"id":33330,"date":"2025-11-08T21:50:17","date_gmt":"2025-11-08T21:50:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/33330\/"},"modified":"2025-11-08T21:50:17","modified_gmt":"2025-11-08T21:50:17","slug":"snohetta-creates-ephemeral-concept-lab-in-soho-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/33330\/","title":{"rendered":"Sn\u00f8hetta creates “ephemeral” concept lab in SoHo NYC"},"content":{"rendered":"

Architecture studio Sn\u00f8hetta<\/a> has designed an experiential retail space in New York’s SoHo<\/a> neighbourhood that is intended to be an ever-evolving canvas for innovation.<\/p>\n

113 Spring<\/a> occupies a 3,000-square-foot (279-square-metre) space inside a landmarked cast-iron building, and is designed as a retail space, a community hub and a model for sustainable design.<\/p>\n

\"A113 Spring includes a retail space where products are displayed on modular shelving<\/p>\n

The lab-like concept features a series of spaces that visitors can experience at leisure or intentionally as part of programmed activations.<\/p>\n

“Guided by rotating themes that change every three to six months, the space will open with a curation titled Presence is the Present, a thematic prompt focusing on mindfulness and cognition,” said Sn\u00f8hetta<\/a>.<\/p>\n

\"BarA bar area accommodates curated activations and hosts workshops<\/p>\n

All of the interventions made to the historic interior are light-touch, flexible and built using sustainable materials.<\/p>\n

Upon entry is a curated gallery that showcases products by emerging brands and innovative studios on a shelving system that’s shrouded by a white-scrim curved partition.<\/p>\n

\"FabricFabric partitions become canvases for digital projections behind a seating area<\/p>\n

The translucency of the material hints at what’s behind, aiming to intrigue passersby to wander into the space and explore.<\/p>\n

A Maker Bar allows visitors to personalise their purchases or attend interactive workshops, while further back, more bar counters and tables provide spaces for conversation.<\/p>\n

\"LightboxThe first curatorial program in the space is titled Presence is the Present<\/p>\n

“This was a rare invitation to embrace ephemerality and sustainability, employing a minimal footprint philosophy that emphasises adaptability and evolution \u2014 a core value of our studio’s practice,” said Sn\u00f8hetta director of interior architecture Anne-Rachel Schiffmann.<\/p>\n

Opposite, a pair of consultancy rooms are fully drenched in a single colour \u2013 yellow in one and orange in the other \u2013 while other meeting spaces are also colour coded.<\/p>\n

\t\t\t\t
\n\t\t\t\t\t\t\"Hop<\/p>\n

Buildings become “dance partners” at Sn\u00f8hetta’s Dartmouth arts centre extension\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

Throughout the building, information and graphics created in partnership with global design studios Modem<\/a> and Field.io<\/a> are projected onto the fabric partitions.<\/p>\n

These displays are designed to respond to inputs such as guest movement, weather conditions and circadian rhythms. using an operating system for spatial intelligence called SpringOS.<\/p>\n

\"Purple-litThe interiors are designed to be flexible to accommodate different programming<\/p>\n

Along with a small food and beverage program tailored for optimal nutritional benefits, 113 Spring will also benefit from an internal advisory board led by four specialists across a range of disciplines, and oversight from climate-tech and impact reduction company Vaayu<\/a>.<\/p>\n

“Rather than a conventional retail space, 113 Spring reimagines the store not as a place of consumption, but as a site of engagement, education, and transformation designed to evolve with the needs of tomorrow,” said Sn\u00f8hetta.<\/p>\n

\"CompletelyPrivate rooms for consultations are drenched in a single colour<\/p>\n

The firm’s seven global studios have completed a wide variety of projects over the past year, from the Dartmouth arts centre extension<\/a> to a fish-farming facility in Norway<\/a>.<\/p>\n

Its past projects in New York City include the interiors for the Summit One Vanderbilt experience<\/a> atop KFP’s supertall skyscraper and the overhaul of the postmodernist AT&T Building<\/a>.<\/p>\n

The photography is by Hanna Grankvist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Architecture studio Sn\u00f8hetta has designed an experiential retail space in New York’s SoHo neighbourhood that is intended to…\n","protected":false},"author":2,"featured_media":33331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[808,9,24,56,63,65,64,5943,822,823,19971,3210,820],"class_list":{"0":"post-33330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-interiors","9":"tag-new-york","10":"tag-new-york-city","11":"tag-ny","12":"tag-nyc","13":"tag-nyc-headlines","14":"tag-nyc-news","15":"tag-retail","16":"tag-sectionall","17":"tag-sectioninteriors","18":"tag-snu00f8hetta","19":"tag-soho","20":"tag-usa"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/33330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=33330"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/33330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/33331"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=33330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=33330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=33330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}