Republic Clothing has swapped its sublease for full tenancy at 1411 Broadway.\u00a0<\/p>\n
The international apparel manufacturer and wholesaler signed a 15-year direct lease for 81,000 square feet with building co-owners La Caisse<\/a>, formerly Ivanhoe Cambridge, and the Swig Company, according to the landlord brokers. The deal is part of a trio of recent office leases totaling 182,044 square feet at the Midtown office tower.<\/p>\n SEE ALSO: Pilates Studio Sancta Selects Tribeca\u2019s 124 Hudson Street for First Location<\/a><\/p>\n CBRE<\/a>\u2018s Paul Amrich, Neil King, Emily Chabrier and Kelly Tipton represented ownership in the transactions alongside a team at Hines<\/a>, which manages the recently renovated property.<\/p>\n Republic Clothing will occupy the entirety of the 40-story tower\u2019s fifth and 34th floors, as well as a portion of the sixth floor. Scott Weiss of Savills<\/a> negotiated on behalf of the tenant.<\/p>\n Asking rents for the recent 1411 Broadway arrivals were not disclosed, but the average asking rent for Midtown office space was $84.88 per square foot in July, according to Colliers.<\/p>\n The tower between West 39th and West 40th streets also attracted two new arrivals this summer, including Zeta Global<\/a>. The artificial intelligence-powered marketing platform inked a 50,522-square-foot lease across the entire 38th and 39th floors. Cushman & Wakefield<\/a>\u2019s Michael Mathias represented Zeta.<\/p>\n Zeta\u2019s 10-year lease reportedly doubles the fast-growing firm\u2019s footprint from its current headquarters at Cohen Brothers Realty\u2019s 3 Park Avenue in Midtown South.<\/p>\n \u201cThe new office will support our continued expansion and provide a modern, collaborative workplace for our employees, clients and partners when we relocate in summer 2027,\u201d a Zeta Global spokesperson told Commercial Observer.<\/p>\n The second arrival, South Korean beauty and cosmetics conglomerate Amorepacific<\/a>, also took 50,522 square feet for a 10-year term, relocating its headquarters to 1411 Broadway from Shorenstein Properties\u2019 1407 Broadway just one block south. Sido New York<\/a>\u2019s John Akleh and William Akleh negotiated the deal on behalf of Amorepacific. The broker team declined to comment on the lease.<\/p>\n Ownership at 1411 Broadway attributed the appetite for full-floor deals there to a $100 million repositioning that modernized the property with upgrades to the entrance, lobby, facade and internal infrastructure. A new rooftop amenity is also underway, slated for early 2028.\u00a0<\/p>\n \u201c1411 Broadway is a strong example of how strategic investment and active asset management can reposition a well-located building to meet the needs of today\u2019s tenants,\u201d Hines\u2019 Jason Alderman said in a statement.<\/p>\n Additional deals over the past 18 months includes a December lease and eventual expansion by former sublease tenant USA Legwear<\/a>, which now occupies 132,641 square feet. The tower also kicked off 2026 with renewals from health care advocacy nonprofit<\/a> United Hospital Fund and accounting company<\/a> Withum. Another renewal with activewear brand Jacques Moret<\/a>, spanning 64,000 square feet, was notched in June, according to the landlord brokers.\u00a0<\/p>\n The 1.2 million-square-foot building\u2019s end-of-year occupancy is now projected at 90 percent, according to the co-owners.\u00a0<\/p>\n Representatives of Republic Clothing and Amorepacific did not respond to requests for comment, nor did spokespeople for Savills and C&W.<\/p>\n