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Sherri McMullen\u2019s namesake boutique<\/a> has built quite a following of fashion insiders. Since launching in 2007 in Oakland, the luxury concept boutique has become a staple in California, stocking brands like Christopher John Rogers, Diotima<\/a>, Khaite, and Ferragamo<\/a>. With her focus on her newly opened flagship in San Francisco, she spends most of her time on the West Coast, but she still makes time to head to New York, especially for New York Fashion Week<\/a>, where she scouts new, buzzy designers for her store. Here\u2019s how she spends her time in the city.<\/p>\n Where do you go to people-watch?\u00a0 What\u2019s your go-to place for dinner?\u00a0 Are there any galleries or museums that you love in NYC? Where do you like to shop? Do you have any favorite luxury or concept stores in the city? Photo: Ryan Futura\n <\/p>\n What bag are you wearing daily? What do you keep in your bag? What shoes do you pack for traveling? Photo: Ryan Futura\n <\/p>\n Where do you like to buy basics? Who are some upcoming designers\/brands you love? How do you discover new brands? Stay in touch.<\/p>\n The latest in style, self, culture, and power in your inbox.<\/p>\n Vox Media, LLC Terms and Privacy Notice<\/p>\n
Soho. That intersection between Mercer and Spring. There are great shops there, of course, but the energy, the people on the street, shopping, having a coffee or a glass of wine. There\u2019s a lot of great energy, especially right now. Every time I go to New York I feel it.<\/p>\n
My go-to is Sant Ambroeus. The one I go to is in Soho. I go every time I\u2019m there with my best friend from college. We always make a point to go there for Sunday brunch.<\/p>\n
I love going to the Whitney, the Brooklyn Museum, the Studio Museum in Harlem, which just reopened recently.<\/p>\n
Dover Street Market<\/a> is always worth a stop, because I admire its fearless approach to merchandising and storytelling.<\/p>\n![](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/55d7a96d94622842dc06377d6d8a214397-kodak-400-c-41-41253-121314-271673-00271.rvertical.w570.jpg\")
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For a work bag, I\u2019m carrying The Row<\/a> Margaux \u2014 that\u2019s my everyday. I also love this brand we can\u2019t keep it in stock, Fuentes Mier<\/a>. There\u2019s an incredible fringe bag. My other go-tos are the Bottega Veneta<\/a> Lauren bag. I carry it as a clutch during the day. I love it, it\u2019s burgundy, and I\u2019ve had it for at least five years, and it holds up so well. I love the shape of it; it\u2019s a classic, named after Lauren Hutton.<\/p>\n
I\u2019m light on what I have in my bag because I don\u2019t like things that weigh me down too much. I always have a Good Weather Skin<\/a> lip balm<\/a>. I have a small Bottega wallet and two different sunglasses from Bottega and Celine. I also have wipes and a small notebook.<\/p>\n
I walk a lot in the Bay, too. I like the Dries Van Noten<\/a> sneakers. I\u2019m moving around so much during the day. If I\u2019m at the store, I\u2019m merchandising, or working with the team, I need something comfortable. I love a beautiful heel, but during the day it\u2019s all about flats, sneakers, loafers, even a moccasin. There\u2019s a great brand called Ilio Smeraldo<\/a>, it\u2019s an Italian brand, they have ballet flats and beautiful colorways.<\/p>\n![](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/c08c2e13c9c1f160bd95854c4515ceedf7-kodak-800-c-41-41253-121314-271674-00271.rvertical.w570.jpg\")
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Flore Flore<\/a> that makes incredible tees. It\u2019s all organic cotton but the fit is so wonderful. It molds to your body, which is so nice. Some T-shirts can be boxy, which is fine, but this one conforms to your body. The V is the perfect V-cut; they have the really low, classic ones, and it hits the perfect place on your neck.<\/p>\n
I love Rachel Scott, everything she\u2019s doing with Diotima and now she\u2019s creative director of Proenza Schouler. There\u2019s a brand called Heirlome<\/a>, and they\u2019re NYC based, they have really beautiful silhouettes. They have great tops; it\u2019s always hard to find tops, but they make such beautiful, wearable pieces that are chic and understated but feel really good on the body. I\u2019ve been wearing a lot of their pieces. Aisling Camps is another one, I wouldn\u2019t say she\u2019s emerging anymore because we worked with her for such a long time. She\u2019s part of the new CFDA<\/a> Vogue finalists and she\u2019s incredibly talented and has a beautiful way of thinking about knitwear for the modern woman. It\u2019s just so fresh.<\/p>\n
Looking in unexpected places. New York has the most incredible designers and fashion, of course, but I think looking in places people wouldn\u2019t expect. In San Francisco, there\u2019s the Academy of Arts, and I like to see what the students are doing. I love anything that\u2019s happening in different places in Africa \u2014 Lagos and Ghana \u2014 there\u2019s the most incredible artistic design, fashion, art, film, music. We worked with so many incredible brands from Maki Oh (we introduced her to the U.S. market years ago), Lisa Folawiyo\u2014 we worked with Christy Brown from Ghana, Orange Culture from Lagos, just really incredible talent.<\/p>\n