{"id":334843,"date":"2026-09-01T13:30:11","date_gmt":"2026-09-01T13:30:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/334843\/"},"modified":"2026-09-01T13:30:11","modified_gmt":"2026-09-01T13:30:11","slug":"amelia-gray-and-iris-law-on-dkny-new-york-and-dressing-for-happiness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/334843\/","title":{"rendered":"Amelia Gray and Iris Law on DKNY, New York, and Dressing for Happiness"},"content":{"rendered":"

\"Estimated5 min read<\/p>\n

Amelia Gray and Iris Law come to New York from opposite sides of the Atlantic\u2014or, in Gray\u2019s case, from across the country. But the city has left its mark on both, shaping the way they dress and see fashion. For DKNY\u2019s fall 2026 campaign, they put their own spin on the brand\u2019s New York attitude.<\/p>\n

Captured by photographer Mikael Jansson around New York, Gray and Law trade the same pinstriped minidress and faux fur coat back and forth, styling each look in their own way. For both models, a sense of nostalgia and personal expression runs through their style and their first memories of the brand.<\/p>\n

\"Two<\/p>\n

Mikael Jansson<\/p>\n

\u201cWhen my sister and I first started borrowing my mom\u2019s clothes, we were fighting over her DKNY pieces,\u201d Gray recalls, referring to matriarch Lisa Rinna\u2019s collection. Law, who grew up in London as the daughter of actors Jude Law and Sadie Frost, carries a different but similarly sentimental connection to the brand: She recalls seeing its campaigns and billboards when she was in New York. Now, the two bring those memories\u2014and their own distinct takes on downtown style\u2014to the same conversation.<\/p>\n

Here, Gray and Law take ELLE behind the scenes of their DKNY campaign and talk personal style, favorite New York spots, and the pieces they can\u2019t stop wearing\u2014or can\u2019t stop searching for.<\/p>\n

What are your earliest memories of DKNY?<\/p>\n

Amelia Gray: A vintage DKNY piece that comes to mind is my mom\u2019s logomania Backpack. I used to steal it from her and wear it all the time when I was younger! It feels like such a full-circle moment to now be representing the brand and be the face of this campaign. It\u2019s really special to me.<\/p>\n

Iris Law: I have really clear memories of the billboards. I remember going to New York and DKNY was always present\u2014amazing campaigns, amazing people representing the brand.<\/p>\n

\"Two<\/p>\n

Mikael Jansson<\/p>\n

Did anything surprise you about working together?<\/p>\n

AG: I love Iris. She\u2019s so unique. There\u2019s nobody like her on this planet; I will tell you that. She and my sister remind me of each other\u2014haircut aside, they have such similar personalities. The whole time we were on set, I felt like I was with my sister. We were just ordering matcha after matcha, trying random foods. We were getting chased by paparazzi the whole time we were trying to shoot and we were just yelling, \u201cYou\u2019re going to run in. You can\u2019t put those photos out.\u201d And of course they did.<\/p>\n

IL: What\u2019s really nice about doing a multi-woman shoot is playing between different roles and different energies. You can have a really multifaceted day where she\u2019s the stronger face, the stronger pose, the stronger look, and then contrasting that with something more feminine, or we\u2019re both androgynous or more masculine.<\/p>\n

How do you compare New York style to Los Angeles and London style?<\/p>\n

AG: A big reason I moved to New York was to find my personal sense of style. I\u2019ve lived in New York for the past five years and I\u2019ve only just made my way back to L.A. But when I was choosing where I wanted to live in the city, I based it on how people dressed. My first two or three apartments in New York were on the Lower East Side because I felt inspired by the way people were dressing and how different it was compared to, say, the Upper East Side, which I don\u2019t really resonate with.<\/p>\n

IL: The U.K. has come out with so many innovative waves of fashion, but I\u2019d say in this day and age, there\u2019s such a boldness to the way that young women and men in New York dress up every day.<\/p>\n

\"Two<\/p>\n

Mikael Jansson<\/p>\n

The campaign celebrates shared style through the lens of individuality. What defines each of your approaches to fashion?<\/p>\n

AG: I really like being comfortable, and I think Iris resonates with that. She chooses comfort first. Like right now, I\u2019m sitting on the edge of a lake wearing sweatpants that I cut into long, baggy shorts that have bear paws on the butt. I\u2019m wearing slippers with high white socks and a white tank top, and I couldn\u2019t feel more like myself.<\/p>\n

IL: There was a TikTok someone made about my style not long ago, and I really liked it. It was saying, \u201cIris Law really dresses to be happy.\u201d That\u2019s exactly it. I don\u2019t really look outward for inspiration. I also get really overstimulated by clothes; I probably cut my options of what to wear in half. They make me too uncomfortable.<\/p>\n

Do you know what I\u2019m never going to do again? I remember going on set and wearing jeans and a tight vest and some little pumps and putting that back on after a 12-hour day. Horrible.<\/p>\n

What are the New York spots you always return to?<\/p>\n

AG: I have to go to The Corner Store. I love just being super low on the Lower East Side and walking into stores I don\u2019t even know the names of. Like 194 New York<\/a>, they originated in London\u2014when I lived there for a few months, I\u2019d walk to that store every day and they have the craziest vintage pieces.<\/p>\n

\"Two<\/p>\n

Mikael Jansson<\/p>\n

IL: Procell<\/a>. It\u2019s probably an obvious answer. But I don\u2019t like spending large amounts of money on clothes. I love going vintage shopping and finding loads of really lovely things for like $15 and giving them a new life. That\u2019s my favorite way to shop.<\/p>\n

Are there any pieces in your wardrobes that have become especially meaningful to you?<\/p>\n

AG: I\u2019ve been highly obsessed with Gucci by Tom Ford recently\u2014I got that from my mom, but I never really understood it when she was introducing me to it. Now that I\u2019m working so closely with Gucci as a brand and as a model, I feel a lot more connected to it. I have these really incredible Tom Ford Gucci dresses that I\u2019ve bought, I just haven\u2019t had the chance to wear them.<\/p>\n

IL: My favorite is an Ann Demeulemeester Dada top, which I recently ripped in half because I would wear it every single day, and one of the holes got stuck in my zip. It\u2019s so sad. Do you know what else I want to find? That Comme des Fuckdown top from like, 2010.<\/p>\n

This interview has been edited and condensed for clarity.<\/p>\n