{"id":336623,"date":"2026-09-03T03:52:17","date_gmt":"2026-09-03T03:52:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/336623\/"},"modified":"2026-09-03T03:52:17","modified_gmt":"2026-09-03T03:52:17","slug":"meet-mamdanis-influencer-army-teachers-tiktokkers-and-a-self-proclaimed-dandy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/336623\/","title":{"rendered":"Meet Mamdani&#8217;s influencer army: Teachers, TikTokkers and a self-proclaimed &#8216;dandy&#8217;"},"content":{"rendered":"<p>Meet the socialist network.<\/p>\n<p><a href=\"https:\/\/nypost.com\/2026\/01\/07\/us-news\/zohran-mamdanis-first-city-hall-press-conference-as-mayor-is-with-fawning-influencers\/\" rel=\"nofollow noopener\" target=\"_blank\">Mayor Zohran Mamdani rode into Gracie Mansion on a social media wave<\/a> \u2014 and he\u2019s keeping his influencer friends close.<\/p>\n<p>A bombshell Columbia Journalism Review study found that <a href=\"https:\/\/nypost.com\/2026\/09\/02\/us-news\/mamdanis-200-strong-influencer-army-revealed-blurring-lines-between-campaign-and-job\/\" rel=\"nofollow noopener\" target=\"_blank\">Mamdani\u2019s administration maintains a secret Signal chat with roughly 200 influencers<\/a>, where the terminally online creators get the inside scoop \u2014 or marching orders \u2014 from City Hall.<\/p>\n<p>Public school teacher and influencer Sari Beth Rosenberg filming a video with Mayor Zohran Mamdani. Instagram\/Sari Beth Rosenberg<\/p>\n<p>Here\u2019s a look at four influencers that <a href=\"https:\/\/ipdcolumbia.org\/wp-content\/uploads\/2026\/08\/Mapping-New-York-City-influencers-and-funding-of-public-messaging-1.pdf\" rel=\"nofollow noopener\" target=\"_blank\">CJR confirmed to be in the covert chat<\/a>, along with others who were part of a group that spawned it.<\/p>\n<p>Sari Beth Rosenberg<\/p>\n<p>Public school teacher Sari Beth Rosenberg \u2014 who also works as a digital content strategist for the American Federation of Teachers \u2014 touts that she educates about \u201chistory behind the headlines\u201d to more than 420,000 followers across several social media platforms.<\/p>\n<p>Rosenberg, aka @<a href=\"https:\/\/www.instagram.com\/saribethrose\/?e=924572ed-2a8e-479e-a8a6-d500966e40f2&amp;g=5\" rel=\"nofollow noopener\" target=\"_blank\">saribethrose, is part of Mamdani\u2019s group chat, telling CJR researchers that she views herself as providing information that\u2019s no longer easily available as local news dwindles.<\/p>\n<p>Rosenberg is in a group chat where about 200 online creators get talking points from the Mamdani administration. Instagram\/Sari Beth Rosenberg<\/p>\n<p>\u201cA lot of people are too busy to seek out news about New York City but they might follow my content or someone else\u2019s, and might engage with it more, so that it\u2019s going to pop up on their feed more,\u201d she told the researchers.<\/p>\n<p>The outspoken educator, 51, on Wednesday posted an <a href=\"https:\/\/x.com\/saribethrose\/status\/2095218535035474196?s=20\" target=\"_blank\" rel=\"noopener nofollow\">\u201cEXCLUSIVE\u201d interview<\/a> with Mamdani and Schools Chancellor Kamar Samuels, giving them a platform to promote the <a href=\"https:\/\/nypost.com\/2026\/09\/02\/us-news\/mamdani-announces-ai-ban-in-nyc-schools-this-year-but-there-are-some-exemptions\/\" rel=\"nofollow noopener\" target=\"_blank\">admin\u2019s one-year moratorium on generative AI in public schools.<\/a><\/p>\n<p>Nile Berry<\/p>\n<p>Nile Berry posts deep dives on the Big Apple\u2019s future, real estate and economics to 109,000 followers on his @urbanexplained Instagram account.<\/p>\n<p>Nile Berry interviewing Mamdani in a bus for a video on his popular @urbanexplained Instagram account. Nile Berry \/ Instagram<\/p>\n<p>The influencer\u2019s audience is primarily 25- to 40-year-old men who work in finance and real estate, the CJR study reported.<\/p>\n<p>Berry, 34, also received direct access to Mamdani, posting he met with the mayor to discuss the administration\u2019s <a href=\"https:\/\/nypost.com\/2026\/05\/26\/us-news\/nyc-reviews-old-construction-codes-to-push-more-building-spark-upgrades\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cBlock by Block\u201d housing plan <\/a>to build 200,000 housing units in the city.<\/p>\n<p>But Berry claimed he\u2019s not a mindless Mamdani booster, noting his criticism of the mayor\u2019s <a href=\"https:\/\/nypost.com\/2026\/08\/27\/us-news\/nyc-owned-grocery-store-plan-could-cost-206m-in-first-few-years-gop-comptroller-candidate\/\" rel=\"nofollow noopener\" target=\"_blank\">city-run grocery store proposal<\/a> and rollout of a <a href=\"https:\/\/nypost.com\/2026\/08\/26\/us-news\/mamdanis-stubbornly-insists-pied-a-terre-tax-will-raise-500m-even-as-nyc-winnows-number-of-properties-getting-hit\/\" rel=\"nofollow noopener\" target=\"_blank\">pied-\u00e0-terre tax<\/a> on luxury second homes.<\/p>\n<p>Berry claimed in the group chat that he met with the mayor personally to discuss the \u201cBlock by Block\u201d housing plan. Instagram\/urbanexplained<\/p>\n<p>\u201cSometimes I\u2019m pro what the mayor\u2019s up to, other times I\u2019m outwardly critical of it,\u201d he said. \u201cTo their credit they are holding on to people who are not always in alignment.\u201d<\/p>\n<p>Diego Le\u00f3n<\/p>\n<p>A former preschool teacher turned Bronx lifestyle creator, Diego Le\u00f3n boasts nearly 46,000 Instagram followers for his @dandyinthebronx handle. His content typically combines menswear, Boogie Down businesses, travel, food and Pok\u00e9mon.<\/p>\n<p>Mamdani speaking with Diego Le\u00f3n \u2014 a Bronx lifestyle influencer who goes by @dandyinthebronx on Instagram.  Diego Le\u00f3n \/ Instagram<\/p>\n<p>But Le\u00f3n, 40, also did a paid city Department of Sanitation promotion, according to the CJR report.<\/p>\n<p>In an April 1 Facebook post he told<a href=\"https:\/\/www.facebook.com\/watch\/?v=930507229951325\" target=\"_blank\" rel=\"noopener nofollow\"> his followers to vote<\/a> in Mamdani\u2019s \u201cMunicipal Madness\u201d bracket for what New Yorkers most want cleaned up in the city.<\/p>\n<p>\u201cI\u2019m voting to Clean up Illegal Dumping right here in Soundview,\u201d he said on the video. \u201cEvery fix on the bracket is getting done eventually, but the winning neighborhood gets their project completed by the mayor himself by his 100th day in office.\u201d<\/p>\n<p>Le\u00f3n seen at a Mamdani press conference in City Hall. Diego Le\u00f3n \/ Instagram<\/p>\n<p>The Soundview cleanup eventually won and Mamdani did show up \u2014 only to flake out and <a href=\"https:\/\/nypost.com\/2026\/04\/10\/us-news\/mamdani-ditches-event-marking-100th-day-as-mayor-early-leaving-promised-fix-to-city-workers\/\" rel=\"nofollow noopener\" target=\"_blank\">bounce 15 minutes after a photo op<\/a>.<\/p>\n<p>Jos\u00e9 Vilson\u00a0<\/p>\n<p>Jos\u00e9 Vilson, an education activist and Columbia Teachers College adjunct, offers his thoughts on racial justice, politics and New York City to more than 12,000 Instagram followers on his @<a href=\"https:\/\/www.instagram.com\/thejosevilson\/?hl=en#\" rel=\"nofollow noopener\" target=\"_blank\">thejosevilson account.<\/p>\n<p>Education activist Jos\u00e9 Vilson at Mamdani\u2019s inauguration ceremony in January. Jose Vilson \/ Instagram<\/p>\n<p>Vilson filmed a video with Mamdani in February from a classroom to promote the mayor\u2019s universal childcare expansion. Instagram\/thejosevilson<\/p>\n<p>He told CJR researchers that Signal chat group members do not simply want to be associated with Mamdani but want to \u201cask good questions\u201d because they care about the city \u2014 and maintained he has not been paid for his coverage.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DVQ63OKgCpv\/?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">In a February video <\/a>promoting Mamdani\u2019s <a href=\"https:\/\/nypost.com\/2026\/08\/28\/us-news\/mamdanis-free-childcare-expansion-snarled-by-funding-delays-leaving-providers-frustrated\/\" rel=\"nofollow noopener\" target=\"_blank\">universal childcare expansion<\/a>, Vilson, 44, asked the mayor who his top 5 favorite rappers were.<\/p>\n<p>Non-New Yorkers<\/p>\n<p>The Creators4Zohran group that spawned the Signal group chat includes several influencers who aren\u2019t even New Yorkers, but often fanboy and fangirl online over Mamdani.<\/p>\n<p>Southern California resident Josh Greene, 26, boasts 460,000 followers for his @joshtheprogressive Instagram account.<\/p>\n<p>California influencer Josh Greene is active in the Creators4Zohran group. Instagram\/joshtheprogressive<\/p>\n<p>Greene has history of getting paid for social media posts about politics, with <a href=\"https:\/\/www.nytimes.com\/2026\/08\/29\/us\/politics\/campaigns-paid-influencers.html\" target=\"_blank\" rel=\"noopener nofollow\">The New York Times reporting<\/a> at least seven candidates or aligned groups did so during the last campaign cycle \u2014 including about $21,500 from Tom Steyer\u2019s California gubernatorial campaign.<\/p>\n<p>At one point, he <a href=\"https:\/\/www.instagram.com\/reel\/Dcq73RTs-yV\/\" target=\"_blank\" rel=\"noopener nofollow\">gushingly seemed to credit Mamdani <\/a>for the New York Knicks\u2019 NBA championship.<\/p>\n<p>\u201cMaybe the mayor\u2019s success in New York had something to do with that,\u201d he said.<\/p>\n<p>Connecticut influencer Allie O\u2019Brien frequently posts about Mamdani. TikTok\/Allie O\u0092Brien<\/p>\n<p>Another out-of-state Creators4Zohran influencer is Allie O\u2019Brien, a 25-year-old Connecticut resident who repeatedly praises Mamdani.<\/p>\n<p>She recently called him \u201cmayor of uncontrollable joy\u201d in a worshipful social media post.<\/p>\n<p>Hardcore \u2018Creators4Zohran\u2019<\/p>\n<p>Mamdani superfan Alexis Williams, 25, called the Creators4Zohran group her \u201clittle family\u201d in a post after the mayoral election.<\/p>\n<p>Influencer Layla Taremi filming a video from the campaign trail with Mamdani. Instagram\/laydayallday<\/p>\n<p>Influencer Alexis Williams called the Creators4Zohran group her \u201clittle family.\u201d Instagram\/Alexis WIlliams<\/p>\n<p>She <a href=\"https:\/\/www.instagram.com\/p\/DTQahjskWYi\/\" target=\"_blank\" rel=\"noopener nofollow\">boasted in a Jan. 8 post <\/a>that she was \u201cready to serve new york city as a deputy press sec for culture partnerships and Black media.\u201d<\/p>\n<p>Fellow Mamdani devotee, Creators4Zohran group member and TikTokker Layla Taremi, 31, attended a cringeworthy Jan. 7 City Hall news conference for influencers.<\/p>\n<p>She got a chance to ask the first question for Mamdani, but not before fawning, \u201cI\u2019ve had so much fun making content for you.\u201d<\/p>\n<p>\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Meet the socialist network. Mayor Zohran Mamdani rode into Gracie Mansion on a social media wave \u2014 and&hellip;\n","protected":false},"author":2,"featured_media":336624,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4686,57,9,24,55,54,56,58,82],"class_list":["post-336623","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-influencers","tag-metro","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-us-news","tag-zohran-mamdani"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/336623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=336623"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/336623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/336624"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=336623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=336623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=336623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}