{"id":337099,"date":"2026-09-03T16:44:24","date_gmt":"2026-09-03T16:44:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/337099\/"},"modified":"2026-09-03T16:44:24","modified_gmt":"2026-09-03T16:44:24","slug":"evian-celebrates-its-200th-anniversary-under-a-bridge-in-brooklyn","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/337099\/","title":{"rendered":"Evian Celebrates its 200th Anniversary Under a Bridge in Brooklyn"},"content":{"rendered":"

How the brand\u2019s 200th anniversary and 40th US Open sponsorship converged<\/p>\n

It\u2019s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open<\/a>. And that kind of timing calls for a mountain of celebrations.<\/p>\n

So after launching its \u201c200 Years Young\u201d global campaign earlier this year, Evian continued the revelry in NYC during the Open\u2014the brand\u2019s most significant annual partnership\u2014with an off-site anniversary event on Aug. 27, as well as specialty bottles available across the tournament grounds, and a robust online sweepstakes that tied everything together.<\/p>\n

\u201cTwo hundred years is a once-in-a-generation celebration,\u201d says Fran Mulhern, svp at Evian. \u201cFor us, it\u2019s a chance to step back and celebrate our longstanding heritage\u2026 but connecting it to what\u2019s very relevant today, which is wellness, sports and culture.\u201d<\/p>\n

\"\"<\/a>Photo: Courtesy of Evian<\/p>\n

An Alluring Anniversary Pop-up<\/p>\n

Evian\u2019s US Open sponsorship presence is typically kept within the bounds of the stadium, but its 200th anniversary required a celebration that matched the moment\u2019s magnitude. So the brand took over the iconic Dumbo Archway in Brooklyn for an evening, just ahead of the Singles Main Draw, and invited consumers to reserve a spot at the soiree (Emily Reid Agency<\/a> handled).<\/p>\n

More than just a birthday blow-out, the alpine-themed pop-up was designed to be as educational as it was celebratory, with Evian\u2019s heritage and origin story at the heart of the experience. (Long story, short: Evian\u2019s water was, and is, sourced in the French Alps in \u00c9vian-les-Bains, and naturally filtered for 15-plus years through glacial rocks.)<\/p>\n

\"\"<\/a>Photo: Courtesy of Evian<\/p>\n

The footprint was illuminated in Evian\u2019s signature pink hue, including the space leading into the Archway, which featured a whimsical street sign and mountain-inspired d\u00e9cor, like icy, mirrored installations displaying anniversary messaging.<\/p>\n

Inside the main footprint, attendees were enveloped in intricate, overhead projection-mapping sequences, including one that explained the history of how Evian sources its water. Meanwhile, French-themed cuisine, including macarons served on tennis racquets, was up for grabs, as were drinks from the open bar. Pizza slices added some US Open and New York City flair. And a live dj kept the energy flowing.<\/p>\n

\"\"<\/a>Photo: Courtesy of Evian<\/p>\n

Another highlight: a pink post card station, where fans could choose a nostalgic Evian design, fill out the post card, and drop it into a pink mail box to be sent anywhere around the world on the brand\u2019s dime.<\/p>\n

\u201cIn this moment, it was really critical that they experience and understand that Evian comes from a place, and to be able to feel what that place is, and then learn more through the interactive nature of [the event], like what the \u201815-year journey\u2019 is,\u201d Mulhern says. \u201cWe can only create that in a live experience. And it\u2019s something that consumers will take with them beyond just that night or just that one touchpoint with the brand.\u201d<\/p>\n

\"\"<\/a>Photo: Courtesy of Evian<\/p>\n

Celebrity Partnerships & Packaging<\/p>\n

To visually commemorate 200 years, Evian collaborated<\/a> with renowned artist and global ambassador Jeff Koons on limited-edition glass bottle designs bearing his iconic \u201cBalloon Dog.\u201d<\/p>\n

\"\"<\/a>Photo: Courtesy of Evian<\/p>\n

The products are available for purchase at Evian water carts across the US Open, and were prominently featured at the anniversary pop-up, where Koons made an appearance along with other key ambassadors, including 2026 tournament competitors Frances Tiafoe and Carlos Alcaraz.<\/p>\n

A Sweeping Sweepstakes<\/p>\n

In an effort to deliver new kinds of consumer experiences Evian unveiled an online sweepstakes in early August that helped extend both of its milestone celebrations. And the grand prize was one for the books.<\/p>\n

The winner and a guest not only attended the pop-up in Brooklyn, but were gifted courtside tickets to the Open, and\u2014the pi\u00e8ce de resistance\u2014a trip from NYC to France for a complimentary stay at the famous H\u00f4tel Royal in \u00c9vian-les-Bains.<\/p>\n

\"\"<\/a>Photo: Courtesy of Evian<\/p>\n

Says Mulhern: \u201cIt ties everything together that we\u2019re trying to do, between celebrating the major milestone of 200 years, taking them to our biggest partnership and sponsorship, and experiencing it in a vibrant city like New York, and then being able to go right to where this all started 200 years ago.\u201d<\/p>\n

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Photo: Courtesy of Evian<\/p>\n

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Photo: Courtesy of Evian<\/p>\n

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Photo: Courtesy of Evian<\/p>\n

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Photo: Courtesy of Evian<\/p>\n

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Photo: Courtesy of Evian<\/p>\n

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Photo: Courtesy of Evian<\/p>\n

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