{"id":337277,"date":"2026-09-03T20:34:11","date_gmt":"2026-09-03T20:34:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/337277\/"},"modified":"2026-09-03T20:34:11","modified_gmt":"2026-09-03T20:34:11","slug":"fake-rabbi-advertises-website-promoting-jesus-to-jews-with-nyc-billboards","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/337277\/","title":{"rendered":"Fake rabbi advertises website promoting Jesus to Jews with NYC billboards"},"content":{"rendered":"<p class=\"article-paragraph-section article-body-paragraph\">Billboards with \u201cJews.com\u201d written on them have been appearing in recent weeks at various locations across New York City, including Brooklyn and Manhattan, as well as heavily Jewish areas of New Jersey.<\/p>\n<p>They are not the first Jew-related billboards to be placed across the city; the bright pink \u201cJew Belong\u201d campaign and <a href=\"https:\/\/www.jpost.com\/opinion\/article-902602\" target=\"_blank\" rel=\"nofollow noopener\">Chabad\u2019s \u201cBorn to be a Yid\u201d adverts<\/a> are omnipresent.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">But while Jew Belong and Born to be a Yid are both campaigns run by Jewish organizations and are intended to strengthen Jewish identity among Jews, Jews.com is not.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The website is ostensibly an educational resource about the Hebrew scriptures. But after a short scroll, it becomes clear that the website is aimed at converting Jews to belief in Jesus.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">All articles, videos, and question boxes by \u201cRabbi\u201d Kurt Schneider begin by referencing passages from the Torah before progressing into an appeal for belief in Jesus as the messiah and encouraging Jews to reevaluate their preconceptions.<\/p>\n<p><img alt=\"A billboard advertising the site jews.com.\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/c_fill,g_faces:center,h_537,w_822\/736396\"\/>A billboard advertising the site jews.com. (credit: Screenshot\/Instagram)Site compares Hassidic rebbes to Jesus<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Schneider speaks about hassidic Jews, viewing rebbes as intermediaries between them and God, for example, before telling the viewer that \u201cJesus is the true intermediary; he can bring you into a direct personal relationship with [God].\u201d<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">\u201cJesus is not outside Israel\u2019s story,\u201d he says. \u201cJesus, known in Hebrew as Yeshua, is the messiah God promised to Israel.\u201d<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Jewish people have struggled to accept Jesus as the messiah because \u201cHe has often been portrayed not as a Jew but as a gentile\u201d in culture and art, Schneider says.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">\u201cFor centuries, much of Western art has presented Jesus as fair-skinned and European, disconnected from the culture, bloodline, and traditions of the Jewish people,\u201d he says. \u201cThis has made it harder for many of our people to see him for who he truly is: The Jewish messiah.\u201d<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Schneider then cites a passage from Isaiah that says the messiah will suffer before he is recognized and honored, using this to prove his claim that Jesus has simply not yet been recognized by the Jews.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">\u201cI am appealing to you not to reject Jesus simply because he was crucified,\u201d he says. \u201cHis earliest followers were Jews, and they bore witness that God raised him from the dead and that they had seen him alive afterward.\u201d<\/p>\n<p>Schneider is not a rabbi, nor has he ever been ordained as such. He was born to Jewish parents in Ohio but \u201ccame to Jesus,\u201d in his words, and has since described himself as a <a href=\"https:\/\/www.jpost.com\/tags\/messianic-jews\" target=\"_blank\" rel=\"nofollow noopener\">messianic Jew<\/a> focused on proselytizing.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">At the age of 20, the Lord supernaturally appeared by sending him back 2,000 years \u201cto visibly witness Yeshua being crucified,\u201d he says, adding that his parents had him kidnapped by \u201cthe most famous deprogrammer in the country to deprogram me\u201d and then sent him to a psychiatric hospital.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">After his release, he went to Toccoa Falls Bible College, where he was awarded the Preacher of the Year Award. He then became a church minister.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Schneider runs the TV and radio ministry Discovering the Jewish Jesus, which is aimed at proclaiming \u201cthe messiah to Jewish people and the world.\u201d<\/p>\n<p>A lot of the content involves the bastardization of Jewish scripture, holidays, and traditions for proselytism, notably the reframing of <a href=\"https:\/\/www.jpost.com\/tags\/yom-kippur\" target=\"_blank\" rel=\"nofollow noopener\">Yom Kippur<\/a> as a holiday about Jesus.<\/p>\n<p>Christian proselytizing organization conducts campaigns in Israel<\/p>\n<p>Schneider\u2019s organization also <a href=\"https:\/\/www.jpost.com\/israel-news\/article-903532\" target=\"_blank\" rel=\"nofollow noopener\">sends missionaries to Jews around Israel<\/a> and Africa to bring them to Jesus.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">\u201cGod has placed a specific burden on Rabbi Schneider to lovingly, directly, and faithfully bring the truth of messiah Yeshua to Jewish people,\u201d his website says.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">As a result of this supposed God-given mission, the organization does a lot of work in Israel, including creating Hebrew billboard campaigns with the question: \u201cWhat if he is right?\u201d<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">His Discovering The Jewish Jesus broadcast reaches \u201c200 nations worldwide\u201d and \u201can estimated 97% of television homes in Israel,\u201d according to the website. There is also a Hebrew version of the website.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">While often claiming to be messianic Jewish and wearing a kippah and a tallit, Schneider has also publicly identified as Christian.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">\u201cA Christian is someone who is not born a Christian; technically, a Christian is someone who makes the decision to follow the Christ. I am a Jew, and I believe in the Jewish messiah,\u201d he has said. \u201cBut if you want to use the Greek, then I\u2019m a Christian.\u201d<\/p>\n<p>Schneider has not yet responded to a request for comment from The Jerusalem Post.<\/p>\n","protected":false},"excerpt":{"rendered":"Billboards with \u201cJews.com\u201d written on them have been appearing in recent weeks at various locations across New York&hellip;\n","protected":false},"author":2,"featured_media":337278,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[7172,16352,15639,31923,36886,30914,126678,126677,126679,9,24,56,63,65,64],"class_list":["post-337277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-american-jewry","tag-american-jews","tag-billboard","tag-christians","tag-jesus","tag-jesus-christ","tag-jews-for-jesus","tag-messianic-jews","tag-missionaries","tag-new-york","tag-new-york-city","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/337277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=337277"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/337277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/337278"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=337277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=337277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=337277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}