{"id":337523,"date":"2026-09-04T01:24:32","date_gmt":"2026-09-04T01:24:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/337523\/"},"modified":"2026-09-04T01:24:32","modified_gmt":"2026-09-04T01:24:32","slug":"new-york-citys-los-tacos-no-1-nabs-private-equity-investment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/337523\/","title":{"rendered":"New York City\u2019s Los Tacos No. 1 nabs private-equity investment"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Los Tacos No. 1 \u2014 the Tijuana-style taco brand that got its start in 2013 at a stand in New York City\u2019s Chelsea Market \u2014 announced it received a strategic investment from private-equity firm TSG Consumer. Financial terms of the investment were not disclosed, and it is unknown if TSG Consumer will act as a majority or minority investor in the emerging brand.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">TSG Consumer has backed several high-growth brands including Pura Vida Miami, Dutch Bros, Yard House, and the retail arm of Stumptown Roasters.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWhen we moved to New York City, we couldn&#8217;t find good tacos that tasted like the ones we grew up with, so we set out to change that,\u201d Los Tacos cofounders Christian Pineda, Tyler Sanders, Kyle Cameron, and chief operating partner Jacobo Ackerman said in a statement. \u201cStaying true to that has guided every decision as we&#8217;ve grown, and it&#8217;s why finding the right partner mattered so much. TSG shares our belief that more cities deserve authentic tacos like these.\u201d<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.nrn.com\/emerging-chains\/blank-street-coffee-makes-its-west-coast-debut-in-los-angeles\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Blank Street Coffee makes its West Coast debut in Los Angeles<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Los Tacos No. 1 confirmed that cofounder and CEO, Christian Pineda, along with chief operating partner, Jacobo Ackerman, will continue to lead day-to-day operations while TSG will be both a financial investor and strategic partner.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The taco brand currently operates 10 locations across Manhattan, as well as Los Mariscos, its sister seafood concept in Chelsea Market that is known for Baja-style fish tacos, shrimp tacos, and ceviche.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">TSG\u2019s goal will be to \u201csupport thoughtful growth\u201d while \u201cpreserving the food and distinctive taco-shop experience.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cLos Tacos No. 1 has built an incredibly loyal following by mastering the fundamentals \u2014 exceptional food and an experience people genuinely connect with,\u201d Colin Welch, managing director and head of New York at TSG, said in a statement. \u201cChristian, Tyler, Kyle, Ja and the entire team have created something rare and hard to build: a brand people feel a real connection to.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">East Wind Advisors served as the financial advisor to Los Tacos and Davis Polk &amp; Wardwell LLP and Pryor Cashman LLP served as legal counsel. Ropes &amp; Gray LLP provided legal counsel to TSG for the transaction.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Contact Joanna at <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.nrn.com\/cdn-cgi\/l\/email-protection#93f9fcf2fdfdf2bdf5f2fde7fce9e9fad3fafdf5fce1fef2bdf0fcfe\">[email\u00a0protected]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Los Tacos No. 1 \u2014 the Tijuana-style taco brand that got its start in 2013 at a stand&hellip;\n","protected":false},"author":2,"featured_media":337524,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,11,10],"class_list":["post-337523","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-new-york","tag-new-york-headlines","tag-new-york-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/337523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=337523"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/337523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/337524"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=337523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=337523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=337523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}