{"id":337801,"date":"2026-09-04T07:45:07","date_gmt":"2026-09-04T07:45:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/337801\/"},"modified":"2026-09-04T07:45:07","modified_gmt":"2026-09-04T07:45:07","slug":"crowne-plaza-manhattan-times-square-reopens-in-new-york-with-685-rooms","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/337801\/","title":{"rendered":"Crowne Plaza Manhattan Times Square reopens in New York with 685 rooms"},"content":{"rendered":"

\t\t\"Maxime\"Maxime<\/a>\t\t\t\t\t\t\t\t\t<\/p>\n

Reopening in the heart of Times Square, Manhattan, following an extensive renovation.
\n685 keys, including panoramic rooms and an exclusive Broadway suite.
\nA project led by owner ARTIC and operator Highgate.
\nSpaces designed for hybrid travel, bridging work and leisure.
\nThe address becomes the global flagship showcase for the Crowne Plaza brand renewal.<\/p>\n

IHG is reopening one of its most high-profile addresses. The Crowne Plaza Manhattan Times Square is unveiled following a complete renovation, featuring 685 keys and a clear vocation \u00b7 to serve as a global showcase for the brand\u2019s repositioning.<\/p>\n

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IHG news on La Revue des H\u00f4tels<\/p>\n

A renovated New York heritage<\/p>\n

The building occupies one of Manhattan\u2019s most contested plots, just metres from the Times Square intersection. The renovation has preserved the historic structure and framework while entirely revamping the interiors. Few New York addresses combine this location with such a volume of rooms.<\/p>\n

The project was led by owner ARTIC, with Highgate handling operations \u00b7 a classic arrangement on the New York market, where the brand provides the sign and distribution network rather than the bricks and mortar.<\/p>\n

See also<\/p>\n

\"\"\"\"<\/a><\/p>\n

\u25c6 The new face of Times Square<\/p>\n

Publicit\u00e9<\/p>\n

Hybrid travel as a layout principle<\/p>\n

The interior programme follows a simple premise \u00b7 business travellers now extend their stay with a few personal days, and leisure travellers work for a few hours each day. The common areas are designed accordingly, featuring work zones integrated into the lobby rather than relegated to a business centre. It is this shift in usage that the new Crowne Plaza generation aims to capture.<\/p>\n

Panoramas and Broadway suite<\/p>\n

The superior categories open onto the neighbourhood\u2019s luminous signs, a permanent spectacle that few hotels can offer from the bedroom. The Broadway suite, unique to the property, stands as its high point. The view of Times Square from the upper floors remains the address\u2019s central selling point.<\/p>\n

A showcase for the brand<\/p>\n

Crowne Plaza has spent several years undergoing a repositioning designed to reconcile its business brand heritage with contemporary expectations. This New York opening serves as a demonstrator \u00b7 what works here will be replicated elsewhere in the network.<\/p>\n

Our perspective<\/p>\n

Times Square divides opinion \u00b7 you either love its intensity or flee from it. For anyone coming to see Broadway, attend a show and walk to Bryant Park, the location is unbeatable and the 685 keys ensure the address remains available even in high season, which is no small feat in Manhattan.<\/p>\n

This is an address to recommend for a first trip to New York or for a business trip extended by a few days \u00b7 request a high category, as the difference in view justifies the variance. Travellers seeking quiet will prefer the Upper East Side or West Village.<\/p>\n

\u2726\u00a0 Vous planifiez un s\u00e9jour\u00a0? R\u00e9servez votre h\u00f4tel de luxe au meilleur prix.<\/p>\n

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