{"id":341245,"date":"2026-09-09T00:10:15","date_gmt":"2026-09-09T00:10:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/341245\/"},"modified":"2026-09-09T00:10:15","modified_gmt":"2026-09-09T00:10:15","slug":"binions-and-four-queens-get-boomers-sportsbooks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/341245\/","title":{"rendered":"Binion’s and Four Queens Get Boomer’s Sportsbooks"},"content":{"rendered":"


\n \"Scott <\/a><\/p>\n

By Scott Roeben<\/a>, on September 08 2026 <\/p>\n

The sportsbooks at two downtown institutions, Binion\u2019s and Four Queens, have a new operator: Boomer\u2019s Sportsbooks.<\/p>\n

We have a great deal of apathy toward sportsbooks due to our obsession with things that actually matter, but we are going to report on this dual launch because it\u2019s a slow news day.<\/p>\n

And also sports is supposed to be the salvation of Las Vegas since younger people are no longer interested in drinking, gambling or boobs.<\/p>\n

\"\"Binion\u2019s spent dozens of dollars on its new sportsbook. Given how much sportsbooks contribute to the bottom line of casinos (not much), that\u2019s about right.<\/p>\n

Boomer\u2019s replaces William Hill at Binion\u2019s and Four Queens, both owned by Terry Caudill\u2019s TLC Casino Enterprises.<\/p>\n

Today we learned Caudill\u2019s middle name is \u201cLee,\u201d hence TLC.<\/p>\n

As if that weren\u2019t enough enlightenment for one day, we\u2019re going to mansplain several other aspects of this story for posterity.<\/p>\n

\"\"If you want to make a quick bet, Boomer\u2019s at Binion\u2019s works. If you want an experience, Circa is 150 feet away.<\/p>\n

The new Boomer\u2019s locations opened Sep. 2, 2026, with the requisite hoopla.<\/p>\n

In attendance were Las Vegas Mayor Shelley Berkley, former Mayor Oscar Goodman, Terry Caudill and Boomer\u2019s founder and CEO Joe Asher. Maybe \u201choopla\u201d wasn\u2019t the right word.\u00a0Hubbub? Murmur? To-do? Ripple? Stir? You get the picture.<\/p>\n

At Four Queens, Boomer\u2019s is located next to the security stand.<\/p>\n

\"\"There\u2019s a very real chance it was in the pool.<\/p>\n

The sportsbook at Four Queens is nothing fancy, with a handful of cocktail tables, TVs, a staffed betting counter and several self-service kiosks.<\/p>\n

The sportsbook at Binion\u2019s is next to Benny\u2019s Smokin\u2019 BBQ & Brews.<\/p>\n

The Binion\u2019s sportsbook has a lot more elbow room.<\/p>\n

These rooms don\u2019t seem set up to accommodate watching sports; they\u2019re more for taking bets and getting back to real gambling that actually adds to a casino\u2019s bottom line. (Sportsbooks are casino amenities, like hair salons and fitness centers.)<\/p>\n

As mentioned, Boomer\u2019s takes over operation of these sportsbooks from William Hill. William Hill had been the operator since 2012, a year best known for some goofball jumping around singing \u201cGangnam Style.\u201d<\/p>\n

Boomer\u2019s founder Joe Asher has a long history of sportsbookery, which may or may not be a real term.<\/p>\n

Asher built a previous network of sportsbooks, Lucky\u2019s, under his Brandywine Bookmaking, then sold that operation to William Hill in 2012. He then became CEO of William Hill U.S., staying through Caesars Entertainment\u2019s $4 billion acquisition of William Hill in 2021. After a stint running sports betting for IGT, Asher got back into the independent-bookmaking business with Boomer\u2019s.<\/p>\n

Joe, dude, you have enough money. Take a vacation.<\/p>\n

Boomer\u2019s (named after Asher\u2019s dog, currently in doggy heaven) launched its first sportsbook at the Commercial Casino in Elko on Aug. 1, 2025, followed shortly thereafter by Ellis Island in Las Vegas.<\/p>\n

The Binion\u2019s and Four Queens deals bring the Boomer\u2019s roster to 17 locations, with more in the works.<\/p>\n

The key to the rapid growth of Boomer\u2019s has to do with the fact it is Nevada-focused, but it\u2019s also an independent alternative for casino operators that don\u2019t want another casino company running the sportsbook inside their building.<\/p>\n

Yes, that\u2019s a thing. There\u2019s a Circa Sportsbook inside the Tuscany and Silverton casinos. There are Caesars Sportsbooks at The Resort at Summerlin, Downtown Grand and Westgate. The whole thing is a little weird.<\/p>\n

Here\u2019s a fun fact if you\u2019re a sportsball nut, which we definitely are, obviously: Boomer\u2019s head of trading is legendary Las Vegas bookmaker Nick Bogdanovich, who ran the sportsbook at Binion\u2019s Horseshoe from 1989 to 1998. He later worked at Mandalay Bay, Club Cal Neva, William Hill and Circa. Club Cal Neva is in Reno, Nevada.<\/p>\n

\"\"All due respect.<\/p>\n

So, Boomer\u2019s arrival downtown is a sports-betting family reunion: The guy who sold Lucky\u2019s to William Hill has now replaced William Hill at Binion\u2019s and Four Queens, and his head oddsmaker is back at the casino where he ran the book nearly four decades ago.<\/p>\n

Boomer\u2019s Sportsbooks are generally liked by customers.<\/p>\n

Its Nevada app is sitting at about 4.6 out of 5 on Apple\u2019s App Store with more than 500 ratings, and 4.7 on Google Play with about 110 reviews.<\/p>\n

The praise tends to center on competitive lines, promotions, ease of use, a broad betting menu and the feeling that Boomer\u2019s is a local alternative to the giant national operators.<\/p>\n

Complaints tend to focus on slow wager settlement and occasional app performance issues.<\/p>\n

Kvetching is part of sports culture, much like pouring Gatorade on coaches, fighting with complete strangers because their shirt is the wrong color, concession stand price gouging and traumatic brain injuries.<\/p>\n

In honor of the new Boomer\u2019s locations, new customers can get up to $250 in Bonus Bets through a first-deposit match, plus $50 in casino free play from Binion\u2019s and Four Queens.<\/p>\n

\"\"Due to the competitive sports betting marketplace, customer acquisition costs are high. Translation: Free money.<\/p>\n

We would like it noted for the record that we wrote this entire story without even one \u201cBoomer\u201d joke, despite the fact sports genius Joe Asher is apparently unaware the term has multiple meanings in our culture. \u201cBoomer\u201d is sometimes used pejoratively to describe older people perceived as clueless, cranky or hopelessly out of touch. This sort of slur cannot be normalized.<\/p>\n

\u201cBoomer\u201d jokes are not funny, even to those of us who are definitely not one because age is just a number. And if you believe that, the Cardinals to win the Super Bowl is a stone-cold lock.<\/p>\n

All due respect.<\/p>\n

We aren\u2019t using our home team for that joke. They\u2019re already taking enough abuse.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"By Scott Roeben, on September 08 2026 The sportsbooks at two downtown institutions, Binion\u2019s and Four Queens, have…\n","protected":false},"author":2,"featured_media":341246,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[9,24,63,122,124,123],"class_list":["post-341245","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-headlines","tag-queens-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/341245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=341245"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/341245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/341246"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=341245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=341245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=341245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}