{"id":341991,"date":"2026-09-09T17:40:48","date_gmt":"2026-09-09T17:40:48","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/341991\/"},"modified":"2026-09-09T17:40:48","modified_gmt":"2026-09-09T17:40:48","slug":"mystery-buyer-revealed-for-carroll-gardens-former-rite-aid-site-brooklyn-paper","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/341991\/","title":{"rendered":"Mystery buyer revealed for Carroll Gardens\u2019 former Rite Aid site \u2022 Brooklyn Paper"},"content":{"rendered":"<p>The identity of the mystery buyer of the former Rite Aid site in Carroll Gardens has been revealed, thanks to the sale hitting public records last week. And while an apartment tower is certainly not out of the question, the prominent site\u2019s future could also include upmarket sandwiches and influencer events.<\/p>\n<p>Happier Grocery President LLC c\/o 99c purchased 320 Smith Street and 336 Union Street \u2014 the entirety of the west side of Smith Street between President and Union, at the Carroll Street F train stop and opposite Carroll Park \u2014 for $21.5 million in early August, a deed filed on Sept. 1 shows. Dawson Stellberger signed for the LLC.<\/p>\n<p>Known for commercial property development, Stellberger and 99c are behind a number of Brooklyn events and creative spaces, including nightclubs. Happier Grocery is a Manhattan boutique grocery store. So far, no permits have been filed for the site and Stellberger didn\u2019t respond to questions on the plans by time of publication.<\/p>\n<p>The Smith Street property, which takes up seven row-house lots, has potential for dozens of new homes and expanded commercial space. The existing two-story building, comprising a store and five market-rate rental apartments, has 16,091 square feet, but 28,500 square feet are allowed \u2014 or even 34,200 square feet if affordable units are included, as\u00a0<a href=\"https:\/\/www.brownstoner.com\/real-estate-market\/carroll-gardens-320-smith-street-sale-rite-aid\/\" target=\"_blank\" rel=\"noopener nofollow\">Brownstoner reported last month<\/a>.<\/p>\n<p>Stellberger has a long history in Bushwick and Williamsburg real estate with his\u00a0<a href=\"https:\/\/www.brownstoner.com\/neighborhood\/bushwick\/bushwick-nightlife-warehouse-being-converted-to-nightclub\/\" target=\"_blank\" rel=\"noopener nofollow\">Bushwack Capital<\/a>, and seems to have dropped the residential management and development he did in the 2010s to focus on building an events and creative hub around Scott Avenue in the Bushwick loft area.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-248323\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/carroll-gardens-320-smith-street-rite-aid-sept42026-sdevries-3.webp\" alt=\"\" width=\"700\" height=\"523\"  \/>The lot at 336 Union Street today.Photo by Susan De Vries <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-248322\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/carroll-gardens-320-smith-street-rite-aid-sept42026-sdevries-4.webp\" alt=\"\" width=\"700\" height=\"514\"  \/>The mixed-use building at 320 Smith Street today.Photo by Susan De Vries<\/p>\n<p>He is linked to a handful of commercial buildings there that have been built or repurposed as events spaces, creative studios, and hospitality venues, as well as a forthcoming hotel with a wellness center to cater to the crowds.<\/p>\n<p>Projects include music venue\u00a0<a href=\"https:\/\/www.elsewhere.club\/\" target=\"_blank\" rel=\"noopener nofollow\">Elsewhere<\/a>, private members club\u00a0<a href=\"https:\/\/www.saa.nyc\/\" target=\"_blank\" rel=\"noopener nofollow\">SAA<\/a>, performance space\u00a0<a href=\"https:\/\/www.instagram.com\/99scott_\/?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">99 Scott<\/a>, photo studio and events spot\u00a0<a href=\"https:\/\/www.archpaper.com\/2025\/08\/53-scott-brooklyn-bench-architecture-happier\/\" target=\"_blank\" rel=\"noopener nofollow\">53 Scott Avenue<\/a>, and an\u00a0<a href=\"https:\/\/www.brownstoner.com\/development\/geothermal-hotel-bushwick-construction-25-stewart-avenue\/\" target=\"_blank\" rel=\"noopener nofollow\">under construction geothermal hotel<\/a>. Farther afield, Stellberger; his brother, fashion designer Wells Stellberger; and 99c are also involved in\u00a0<a href=\"https:\/\/www.happiergrocery.com\/?srsltid=AfmBOorFq1f0w87k4XHu6-LSIdDwOsLRteq8OYGlVmFNV99WX42fqZKU\" target=\"_blank\" rel=\"noopener nofollow\">Happier Grocery<\/a>\u00a0and creative office building\u00a0<a href=\"https:\/\/www.nytimes.com\/2024\/11\/29\/style\/wsa-building.html\" target=\"_blank\" rel=\"noopener nofollow\">WSA<\/a>.<\/p>\n<p>Carroll Gardens is a new frontier for Stellberger and his partners. The LLC known as 99c includes Stellberger, billionaire Canadian biotech entrepreneur Francesco Bellini, and the latter\u2019s son Carlo,\u00a0<a href=\"https:\/\/therealdeal.com\/new-york\/2022\/10\/19\/wealthy-canadian-family-is-mystery-owner-of-250m-aig-building\/\" target=\"_blank\" rel=\"noopener nofollow\">according to The Real Deal<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-248321\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/bushwick-25-stewart-avenue-feb2025-brownstoner-abs-1.webp\" alt=\"\" width=\"700\" height=\"469\"  \/>The geothermal hotel under construction in 2025.Photo by Anna Bradley-Smith<\/p>\n<p>A noisy late-night venue might not go over well in the quiet neighborhood of 19th century brick and brownstone row houses, but the new owner\u2019s brutalist-leaning industrial aesthetic and favorite designer\u00a0<a href=\"https:\/\/www.bencharchitecture.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Bench Architecture<\/a>\u00a0could bring something different to the corner.<\/p>\n<p>The building that until recently housed Rite Aid went up in 2008. Before that, the property was an empty lot used for parking and secondhand-car sales going back at least to the 1940s, old tax photos show.<\/p>\n<p>This story first appeared in Brooklyn Paper\u2019s sister site <a href=\"https:\/\/www.brownstoner.com\/real-estate-market\/happier-grocery-carroll-gardens-rite-aid-site-buyer\/\" target=\"_blank\" rel=\"noopener nofollow\">Brownstoner<\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The identity of the mystery buyer of the former Rite Aid site in Carroll Gardens has been revealed,&hellip;\n","protected":false},"author":2,"featured_media":341992,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[128299,433,98,25824,37291,100,99,28229,9449,12749,128300,1489,126823,2184,31529,61338,9,24,12,370,63,65299,11293,1491,50772,5943,37265,126821,128301],"class_list":["post-341991","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-99c","tag-affordable-housing","tag-brooklyn","tag-brooklyn-businesses","tag-brooklyn-development","tag-brooklyn-headlines","tag-brooklyn-news","tag-brooklyn-real-estate","tag-bushwick","tag-carroll-gardens","tag-carroll-park","tag-commercial-real-estate","tag-dawson-stellberger","tag-development","tag-f-train","tag-happier-grocery","tag-new-york","tag-new-york-city","tag-news","tag-newsletter","tag-nyc","tag-president-street","tag-property-sales","tag-real-estate","tag-residential-development","tag-retail","tag-rite-aid","tag-smith-street","tag-union-street"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/341991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=341991"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/341991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/341992"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=341991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=341991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=341991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}