{"id":347516,"date":"2026-09-15T17:46:11","date_gmt":"2026-09-15T17:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/347516\/"},"modified":"2026-09-15T17:46:11","modified_gmt":"2026-09-15T17:46:11","slug":"inside-the-absurd-battle-brewing-between-800-a-day-baby-nurses-and-nycs-ultra-rich","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/347516\/","title":{"rendered":"Inside the absurd battle brewing between $800-a-day baby nurses and NYC&#8217;s ultra-rich"},"content":{"rendered":"<p>Days after giving birth to her first child, Jill Deutsch was hobbling to a doctor\u2019s appointment on a bum ankle when the baby nurse she hired to help care for her newborn called her \u2014 with specific meal demands.<\/p>\n<p>First, it was a Big Mac with a fountain soda for lunch. Then came a request for a specific cut of salmon for dinner \u2014 and she demanded to know the seasoning ahead of time.<\/p>\n<p>\u201cI had this ankle brace on. I\u2019m on the crosstown bus, which was mobbed. I\u2019m carrying a soda, her Big Mac, the fish, and then my dinner, and it was just nuts,\u201d Deutsch told The Post.<\/p>\n<p>The nurse, whom Deutsch found through a recommendation, also criticized the furniture in her home, including the living room couch she was supposed to sleep on, and was appalled it wasn\u2019t comfortable enough for her.\u00a0<\/p>\n<p>Within a day, <a href=\"https:\/\/nypost.com\/2026\/08\/10\/lifestyle\/mom-buries-placenta-waters-it-with-breast-milk-as-part-of-a-traditional-balinese-ritual\/\" rel=\"nofollow noopener\" target=\"_blank\">the new mom<\/a> had fired the nurse \u2014 but it opened her eyes to the wild west world of baby nursing.<\/p>\n<p>Many new moms feel that they\u2019re at a baby nurse\u2019s mercy since they yearn for the extra help. Prostock-studio \u2013 stock.adobe.com<\/p>\n<p>Nowadays, the hottest postpartum accessory for <a href=\"https:\/\/nypost.com\/2026\/01\/09\/lifestyle\/nyc-moms-group-ousted-me-just-like-actress-ashley-tisdale\/\" rel=\"nofollow noopener\" target=\"_blank\">affluent NYC families<\/a> is a baby nurse \u2014 who often spends long days, and nights, tending to newborns so new parents can rest and recover from birth.<\/p>\n<p>The most sought-after names, who charge anywhere from $400 to $800 a day and find work through private referrals, WhatsApp chats, and mom Facebook groups, often need to be secured as soon as there\u2019s a positive pregnancy test.<\/p>\n<p>A text exchange between a new parent and a hired baby nurse.<\/p>\n<p>But a battle is brewing between anxious first-time parents and these nurses.<\/p>\n<p>Parents claim they\u2019re being taken advantage of with outrageous demands and wants regarding cost, control, food, hours worked, and expectations.\u00a0<\/p>\n<p>But the nurses say wealthy parents can be equally demanding \u2014 expecting round-the-clock attention, little rest and an ever-expanding list of duties simply because they\u2019re paying a premium.<\/p>\n<p>\u201cI hired a night nurse before any of my friends knew I was pregnant,\u201d expecting mom-to-be Lizzy Livne told The Post.<\/p>\n<p>Lizzy Livne knows firsthand how difficult it can be to secure a trustworthy baby nurse. Anneliese Horowitz<\/p>\n<p>Although the 33-year-old owns a digital concierge service, Quiet Lux, where she helps clients find their own baby nurses, finding one for herself was an overwhelming, tedious process.<\/p>\n<p>She said the competition can get messy, as there are about 20 \u201ctop names\u201d NYC parents are desperate to hire \u2014 giving these caregivers somewhat of an upper hand in their wild demands.<\/p>\n<p>Livne recalled one client who paid well above market per day for her baby nurse, who then asked for an additional daily $100 grocery allowance. Another client was expected to buy three Starbucks coffees a day for her nurse, despite having a $3,500 Jura coffee machine at home.<\/p>\n<p>\u201c\u2026They [the nurses] take advantage of the fact that you\u2019re paying them $400, $500, $600 cash out of pocket, which means you have to pull in 30 to 40% more of that on a pre-tax basis,\u201d the Upper East Sider pointed out.<\/p>\n<p>Livne believes many of the NYC baby nurses operate like a black market.  Anneliese Horowitz<\/p>\n<p>\u201cYou want to pay what\u2019s fair. So, how do you define fair?\u201d Livne questioned. \u201cYou look for market comps, [but] there are almost no comps because there\u2019s this sense that if you love your child, you will pay this amount, and the nurses know how to sell it to you in that way. There\u2019s this perception that if you live in Manhattan, you don\u2019t have a budget.<\/p>\n<p>\u201cI felt on every single call I was being worked,\u201d Livne complained. \u201cThey know exactly how to speak to you if they think you\u2019re an <a href=\"https:\/\/nypost.com\/2026\/05\/28\/lifestyle\/nyc-kosher-grocer-ouris-market-is-a-hit-with-teens\/\" rel=\"nofollow noopener\" target=\"_blank\">Upper East Side<\/a> [or] Tribeca mom who\u2019s going to be anxious about your firstborn.\u201d<\/p>\n<p>\u201cThis is a black market. We\u2019re all paying cash, and we\u2019re all paying a lot of cash,\u201d she groaned.\u00a0<\/p>\n<p>Many parents are frustrated with how much money they\u2019re shelling out for baby nurses, who have wild demands. Ekaterina Pokrovsky \u2013 stock.adobe.com<\/p>\n<p>One New Jersey mom, who asked to remain anonymous, agreed.<\/p>\n<p>The 35-year-old told The Post that one of her baby nurses routinely made pricey requests \u2014 from lamb chops for dinner to kitchen appliances like air fryers and toaster ovens, to Zara outfits, rugs for her daughter\u2019s apartment and wigs for church friends.<\/p>\n<p>\u201c\u2026some even want you to take them shopping. But the joke is on us because we have to rely on them and they know it,\u201d she said.\u00a0<\/p>\n<p>A self-described people pleaser, the new mom emphasized to The Post that there is nothing scarier for parents than leaving their child alone with someone they don\u2019t know, or leaving <a href=\"https:\/\/nypost.com\/2026\/09\/14\/health\/my-mom-fitness-hack-is-a-killer-lower-body-workout\/\" rel=\"nofollow noopener\" target=\"_blank\">a postpartum woman alone without support.\u00a0<\/a><\/p>\n<p>\u201cYou kind of just want them [the nurses] to be so happy,\u201d the mother of two told The Post. \u201cThe wads of cash given per week, you can\u2019t even imagine,\u201d she said. \u201cWe sleep, they stay up with the baby. Because of this, I would literally do anything they wanted.\u201d<\/p>\n<p>Anxious new parents are willing to pay whatever it costs for help.  Gorodenkoff \u2013 stock.adobe.com<\/p>\n<p>This is exactly why many parents feel like their hands are tied. And it doesn\u2019t help that there\u2019s no universal rulebook for what comes with the job.<\/p>\n<p>Some caregivers spell out meals, sleeping arrangements and breaks during the interview process, while others work out those details once they are hired and already at the family\u2019s home.\u00a0<\/p>\n<p>But the complaints go beyond pricey groceries and comfortable beds \u2014 parents also described lost deposits, last-minute substitutions and caregivers appearing to book multiple families over the same dates.<\/p>\n<p>Livne recalled two friends who recently discovered they had booked the same nurse for overlapping weekends \u2014 after both had already paid deposits.<\/p>\n<p>The New Yorker explained that some nurses double-book for job security and use a low-end offer to bid up other parts of the market.<\/p>\n<p>A conversation between a parent and a baby nurse.<\/p>\n<p>\u201cMeaning, I\u2019ll lock them in for $300. They\u2019ll feel comfortable that they have a job for those few months. Then they\u2019ll get another offer later on that\u2019s better, and then they\u2019ll screw me and keep my deposit,\u201d she said.<\/p>\n<p>Some parents believe it\u2019s done deliberately to instigate a bait-and-switch, or grow their referral network.<\/p>\n<p>\u201cThey\u2019ll say, \u2018No, I\u2019m full but I have a friend and then suddenly you\u2019re getting texted by the friends. You have no idea who this friend is and why a random stranger has your number now\u2026\u201d Livne explained, equating it to getting bombarded by health insurance brokers.<\/p>\n<p>Veteran baby nurse Alicia Wilson admits that this practice is hardly unheard of.<\/p>\n<p>\u201cIn the industry, baby nurses, they like to double-book and triple-book,\u201d Wilson, who has spent roughly 30 years caring for newborns, told The Post. \u201cWhoever comes first, they take, and then they give you a story.\u201d<\/p>\n<p>Wilson, who is loved by many NYC parents, said her team does not operate that way and contacts families immediately if a caregiver can no longer take a job.<\/p>\n<p>Alicia Wilson of babynurseguru.com with a baby she cares for.<\/p>\n<p>But Wilson said parents aren\u2019t the only ones who can feel taken advantage of.<\/p>\n<p>\u201cYou have to feed them [the nurses],\u201d she told The Post.<\/p>\n<p>For caregivers working 10- or 12-hour overnight shifts, sometimes after long commutes, she said meals are part of the job\u2019s practical reality.<\/p>\n<p>Rest can be another point of friction.\u00a0<\/p>\n<p>The New York caregiver explained that some parents expect round-the-clock help, which means a caregiver is constantly awake and available \u2014 something that is biologically impossible. And with 24\/7, live-in care, a 5-hour break is the standard.\u00a0<\/p>\n<p>Wilson also thoroughly screens prospective families to avoid mismatched personalities, which can leave both sides trapped in an arrangement neither likes.<\/p>\n<p>\u201cThey don\u2019t like me. I don\u2019t like them, but they need me. I need them,\u201d she said. \u201cYou have to have a connection,\u201d she said. \u201cWe are the people who are going to come into your home to see your most vulnerable moments.\u201d<\/p>\n<p>And sometimes, the source of tension isn\u2019t even the parents.<\/p>\n<p>Wilson is a highly respected and loved nurse in NYC.<\/p>\n<p>\u201cIn-laws and grandparents, oh my god,\u201d Wilson said, explaining that clashes with pushy relatives who want newborns cared for in a particular way became so common that she now includes clauses in her contracts about parents managing extended family.<\/p>\n<p>Her contracts also explicitly outline job length, pay and reimbursement grounds for either side to terminate the arrangement.\u00a0<\/p>\n<p>Newborn care specialist Lexi Jeffries also uses contracts because hazy expectations can cut both ways.<\/p>\n<p>She has seen caregivers structure a baby\u2019s schedule around getting more rest themselves \u2014 something she considers inappropriate \u2014 but has also seen parents request \u201cawake care,\u201d expecting someone to stay up through the night, without paying accordingly.<\/p>\n<p>A baby sleeps on a starry blanket in a baby crib with musical mobiles hanging above her. Seventyfour \u2013 stock.adobe.com<\/p>\n<p>\u201cI just don\u2019t think that aligns with the expectation of what awake care comes with,\u201d Jeffries, who has worked in overnight newborn care for a decade, told The Post.<\/p>\n<p>Money can become contentious when families\u2019 needs change, too.\u00a0<\/p>\n<p>Jeffries now spells out guaranteed hours in her contracts after encountering parents who wanted to cut back once their babies began sleeping longer.<\/p>\n<p>\u201cI\u2019ve already committed my time for this,\u201d she said. \u201cThat\u2019s income that I\u2019m missing out on.\u201d<\/p>\n<p>She also knows that once the baby comes, personalities can change, and the nurse should be able to adapt.<\/p>\n<p>\u201cI understand that sometimes in the interview, mom comes across a certain way, dad comes across a certain way. After birth, those things may change; their expectations may change, and it may be different than what they asked for or thought that they needed.\u201d<\/p>\n<p>For <a href=\"https:\/\/nypost.com\/2026\/08\/18\/lifestyle\/mom-influencer-bashed-for-dangerous-exercise-with-newborn\/\" rel=\"nofollow noopener\" target=\"_blank\">one first-time mom<\/a>, that dependence became especially clear in 2021, when pandemic restrictions prevented her own mother from traveling to the US.<\/p>\n<p>She and her husband hired a caregiver for six weeks and discussed possibly extending to eight, but when they stopped at six, the nurse said they still owed her for the final two because she had turned down another job.<\/p>\n<p>\u201cWe just paid her for those weeks anyway just so it didn\u2019t end acrimoniously,\u201d she told The Post.<\/p>\n<p>Looking back, she said, \u201cWe were so worried about not losing our only support system, we just did everything this lady asked of us. At times it was more like we worked for her, not the other way round.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Days after giving birth to her first child, Jill Deutsch was hobbling to a doctor\u2019s appointment on a&hellip;\n","protected":false},"author":2,"featured_media":347517,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[8705,130001,68,232,36099,9,9549,56,63,65,64,233,239],"class_list":["post-347516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-baby","tag-breastfeeding","tag-exclusive","tag-lifestyle","tag-motherhood","tag-new-york","tag-newborn","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-parenting","tag-parenting-advice"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/347516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=347516"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/347516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/347517"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=347516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=347516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=347516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}