{"id":349378,"date":"2026-09-17T16:34:38","date_gmt":"2026-09-17T16:34:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/349378\/"},"modified":"2026-09-17T16:34:38","modified_gmt":"2026-09-17T16:34:38","slug":"tecovas-opens-new-store-in-brooklyns-williamsburg-neighborhood","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/349378\/","title":{"rendered":"Tecovas Opens New Store in Brooklyn’s Williamsburg Neighborhood"},"content":{"rendered":"

\n\tAfter opening its first New York City store last summer in SoHo, Tecovas<\/a> has officially crossed the East River for its latest outpost.<\/p>\n

\n\tLocated at 89 N. 6th Street in the Williamsburg neighborhood of Brooklyn<\/a>, the 4,174-square-foot space designed by IA Interior Architects pairs industrial materials with warm tones and tactile details inspired by the belts, saddles, spurs and other objects of the American West.<\/p>\n

\n\tThe opening, which was previously reported by FN<\/a> in December, is the result of a \u201csustained interest\u201d in Western wear from tourists and local New Yorkers alike. \u201cNew Yorkers have treated us incredibly well since we opened our SoHo flagship,\u201d Kim Heidt, chief retail officer at Tecovas<\/a>, told FN.<\/p>\n

\n\t\u201cExpanding into Williamsburg with our second store is a milestone investing in our community,\u201d Heidt said. \u201cBringing our signature \u2018radical hospitality\u2019 to Brooklyn<\/a> for the first time is about so much more than opening a retail location \u2014 it\u2019s about becoming an authentic part of the neighborhood. Ee can\u2019t wait to build lasting roots in Williamsburg and create a welcoming gathering space where the local community feels right at home.\u201d<\/p>\n

\n\tTo celebrate the grand opening of the new Brooklyn store, Tecovas hosted a line dancing event at Desert 5 in Williamsburg on Wednesday night.<\/p>\n

\t\t\t\t\t\t\"Tecovas,<\/p>\n

\t\t\t\t\tThe Tecovas store in Williamsburg, Brooklyn.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tecovas<\/p>\n

\n\tThe opening comes at a time of expansion for the Austin-based western boot brand. In August 2025, Tecovas opened the doors to a 4,500-square-foot store at 105 Wooster Street<\/a> in the SoHo neighborhood of Manhattan. The opening marked both the company\u2019s largest store to-date and its 50th brick-and-mortar location at the time.<\/p>\n

\n\tMore recently, the company has been doubling down on wholesale. In July, Tecovas inked a new retail partnership with Bass Pro Shops<\/a>. As part of the deal, Tecovas will open shop-in-shops at select locations that will feature its footwear, accessories and clothing. The first shop-in-shop locations will debut at Bass Pro Shops\u2019 \u201cGrandaddy\u201d store in Springfield, Mo., followed by the new Sayreville, N.J., location expected to open this fall.<\/p>\n

\n\tAt launch, Tecovas was available in eight additional Bass Pro Shops locations: Fort Myers, Fla.; Hamburg, Pa.; Rancho Cucamonga, Calif.; Port St. Lucie, Fla.; Glendale, Ariz.; Hoffman Estates, Ill.; Buda, Texas; and Niagara, Canada.<\/p>\n

\t\t\t\t\t\t\"Tecovas,<\/p>\n

\t\t\t\t\tInside the Tecovas store in Williamsburg, Brooklyn.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tecovas<\/p>\n

\t\t\t\t\t\t\"Tecovas,<\/p>\n

\t\t\t\t\tInside the Tecovas store in Williamsburg, Brooklyn.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tecovas<\/p>\n

\t\t\t\t\t\t\"Tecovas,<\/p>\n

\t\t\t\t\tInside the Tecovas store in Williamsburg, Brooklyn.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tecovas<\/p>\n","protected":false},"excerpt":{"rendered":"After opening its first New York City store last summer in SoHo, Tecovas has officially crossed the East…\n","protected":false},"author":2,"featured_media":349379,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,9,24,63,1889,31272],"class_list":["post-349378","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-new-york","tag-new-york-city","tag-nyc","tag-store-opening","tag-tecovas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/349378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=349378"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/349378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/349379"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=349378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=349378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=349378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}