{"id":351202,"date":"2026-09-19T17:00:18","date_gmt":"2026-09-19T17:00:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/351202\/"},"modified":"2026-09-19T17:00:18","modified_gmt":"2026-09-19T17:00:18","slug":"chinas-gopro-rival-insta360-opens-first-us-flagship-store-in-new-yorks-times-square","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/351202\/","title":{"rendered":"China\u2019s GoPro rival Insta360 opens first US flagship store in New York\u2019s Times Square"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Chinese action camera maker Insta360 is deepening its US footprint with a flagship store opening in New York as it navigates escalating price competition with DJI and industry-wide memory cost pressures.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The Chinese GoPro rival was slated to plant its flag in the heart of Times Square with its first flagship retail store in the US on Saturday, a marquee launch as the firm looked to \u201cleap to the next stage of growth\u201d, co-founder Max Richter said.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cThe US market plays a very important role for us and has great potential both in terms of outdoor sports and the creator economy,\u201d Richter said in an interview on Tuesday in Shenzhen, where Insta360 is based.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The company was also eyeing another bricks-and-mortar flagship in Europe later this year, likely in Munich or Amsterdam, following the New York launch and its August opening in Tokyo, bringing its self-operated overseas retail presence to three stores by the end of 2026, according to Richter.<\/p>\n","protected":false},"excerpt":{"rendered":"Chinese action camera maker Insta360 is deepening its US footprint with a flagship store opening in New York&hellip;\n","protected":false},"author":2,"featured_media":351203,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[27655,827,131193,5886,131196,131191,131197,825,131192,131195,9,24,55,54,56,826,131194,2027,618],"class_list":["post-351202","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-amsterdam","tag-china","tag-dji","tag-europe","tag-gopro","tag-idc","tag-insta360","tag-japan","tag-max-richter","tag-munich","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-shanghai","tag-shenzhen","tag-times-square","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/351202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=351202"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/351202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/351203"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=351202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=351202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=351202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}