{"id":353104,"date":"2026-09-22T03:12:15","date_gmt":"2026-09-22T03:12:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/353104\/"},"modified":"2026-09-22T03:12:15","modified_gmt":"2026-09-22T03:12:15","slug":"cj-cheiljedang-brings-korean-spirits-brand-jari-to-the-us","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/353104\/","title":{"rendered":"CJ CheilJedang brings Korean spirits brand Jari to the US"},"content":{"rendered":"<p>       <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/news-p.v1.20260922.e8d727c591fb4a37a70f4ba271f2fb0e_P1.jpg\" alt=\"CJ CheilJedang\u2019s Jari products are displayed at Moono, a modern Korean restaurant in Manhattan, New York, where the Korean spirits brand\u2019s US launch event is held Tuesday. (CJ CheilJedang)\"\/>     CJ CheilJedang\u2019s Jari products are displayed at Moono, a modern Korean restaurant in Manhattan, New York, where the Korean spirits brand\u2019s US launch event is held Tuesday. (CJ CheilJedang)  <\/p>\n<p>CJ CheilJedang is introducing three premium Korean distilled spirits under its Jari brand to the US market, starting with launch events in New York, the company said Tuesday.<\/p>\n<p>The food company will unveil Jari Moonbaesool 24, Jari Gamuchi 24 and Jari Moonbaesool 41 at Moono, a modern Korean restaurant in Manhattan. The program will pair jari-based cocktails with Korean dishes, presenting the spirits alongside contemporary Korean cuisine.<\/p>\n<p>Gregory Yep, head of CJ CheilJedang\u2019s Lifestyle Food Division, will attend alongside local food, beverage and cultural figures. Participants also include Hoyoung Kim, chef of Michelin-starred Korean restaurant Jua, and Hong Du, a mixologist at Pine &amp; Co. and Jari brand ambassador.<\/p>\n<p>All three products won awards at both the International Wine &amp; Spirit Competition and the International Spirits Challenge this year. At the IWSC, Jari Moonbaesool 24 scored 94 points, while Moonbaesool 41 received 91 points, according to the company.<\/p>\n<p>On Sept. 23, the company will hold a separate K-Spirits X Jari Partners Day at Gui Steakhouse in Manhattan, operated by chef Sungchul Shim, who also runs Michelin-starred restaurants Mari and Kochi.<\/p>\n<p>The event will introduce four Korean partner distilleries to the New York restaurant industry and government representatives.<\/p>\n<p>The producers have worked with CJ CheilJedang since April under the government-led Global Next K-Food Project, which selected 145 companies this year to support overseas expansion.<\/p>\n<p>\u201cThe New York launch of Jari marks the first step in showcasing the potential of Korean distilled spirits on the global stage,\u201d a CJ CheilJedang official said.<\/p>\n<p>The company said it plans to expand the brand through Korean fine-dining restaurants and bars in New York while working with domestic distilleries to increase global awareness of traditional Korean spirits.<\/p>\n<p>yejinlim@heraldcorp.com<\/p>\n","protected":false},"excerpt":{"rendered":"CJ CheilJedang\u2019s Jari products are displayed at Moono, a modern Korean restaurant in Manhattan, New York, where the&hellip;\n","protected":false},"author":2,"featured_media":353105,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":["post-353104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/353104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=353104"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/353104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/353105"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=353104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=353104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=353104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}