{"id":35445,"date":"2025-11-10T22:31:09","date_gmt":"2025-11-10T22:31:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/35445\/"},"modified":"2025-11-10T22:31:09","modified_gmt":"2025-11-10T22:31:09","slug":"uws-fairway-market-has-an-error-in-its-storefront-signage","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/35445\/","title":{"rendered":"UWS Fairway Market Has An Error in Its Storefront Signage"},"content":{"rendered":"

\"\"<\/a>Can you spot the typo? Photo by Gus Saltonstall.<\/p>\n

By Gus Saltonstall<\/p>\n

Fairway Market is a beloved Upper West Side institution.<\/p>\n

Its green awning takes up more than half-a-block on Broadway between West 74th and 75th streets.<\/p>\n

It has come to our attention (and now yours) that there is an error in its storefront signage. Fairway\u2019s slogan is \u201cLike No Other Market,\u201d and the line appears on the store\u2019s Broadway-facing signage six separate times. The signage is the same format in each case, \u201cFairway\u201d in yellow capitalized letters, and then, \u201cLike No Other Market\u201d in smaller, upper and lowercase white letters underneath.<\/p>\n

However, if you take a look at the section of the signage nearest the corner of West 74th Street and Broadway, you\u2019ll notice the typo, which was spotted recently by an\u00a0eagle-eyed West Side Rag tipster.<\/p>\n

\u201cLIke No Other Market.\u201d<\/p>\n

\"\"<\/a>\u201cLIke No Other Market.\u201d Photo by Gus Saltonstall.<\/p>\n

The \u201cI\u201d in \u201cLike\u201d is capitalized, when it should be lowercase as the second letter of the word. In each of the five other instances where the slogan is written on the green storefront, the \u201ci\u201d in \u201cLike No Other Market,\u201d is properly lowercase.<\/p>\n

\"\"<\/a>Fairway Market on the Upper West Side. Photo by Gus Saltonstall.<\/p>\n

And here are the three examples on the northern side of the store, which also each have the lowercase \u201ci\u201d in \u201cLike.\u201d<\/p>\n

\"\"<\/a>Photo by Gus Saltonstall.<\/p>\n

The Rag reached out multiple times to Wakefern Food, which owns Fairway Market, to see if there was an explanation for the one capitalized \u201cI\u201d in the signage, or if the company was aware of it, but we never heard back.<\/p>\n

On Monday morning, the Rag visited the Upper West Side Fairway and spoke to a manager, who did not provide her name, but simply said the capital \u201cI\u201d in \u201cLIke No Other Market\u201d on the storefront was a \u201cmistake.\u201d She added that she hadn\u2019t noticed the discrepancy before, and it had never been brought to her attention.<\/p>\n

After some digging through Google Maps imagery, the origin of the one capitalized \u201cI\u201d can be pinpointed a bit more.<\/p>\n

For those who don\u2019t remember, the Upper West Side Fairway Market awning used to be blue.<\/p>\n

\"\"<\/a>The former blue Fairway Market signage. Google Maps.<\/p>\n

While the \u201cFairway\u201d element of the signage is still a shade of yellow, you\u2019ll notice that the \u201cLike No Other Market\u201d slogan was written in entirely capitalized letters.<\/p>\n

Additionally, as pointed out by the WSR commenter Boris, you\u2019ll notice there is also a typo in the former blue awning, where it reads in one section, \u201cLie No Other Market,\u201d instead of \u201cLike No Other Market.\u201d<\/p>\n

Then, between August 2013 and September 2014, the Upper West Side market performed the restoration and redesign of its storefront signage to the green awning that stands today, Google Maps images show.<\/p>\n

And in that redesign is when the one \u201cI\u201d in \u201cLike No Other Market\u201d was seemingly accidentally left capitalized.<\/p>\n

\"\"<\/a>The green Fairway signage in September of 2014, which shows \u201cLIke No Other Market.\u201d Google Maps.<\/p>\n

Investigation remains ongoing and please check back in for updates.<\/p>\n

Subscribe to West Side Rag\u2019s FREE email newsletter\u00a0here<\/a>. And you can Support the Rag\u00a0here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Can you spot the typo? Photo by Gus Saltonstall. By Gus Saltonstall Fairway Market is a beloved Upper…\n","protected":false},"author":2,"featured_media":35446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[128,20904,9,24,63,129,131,130],"class_list":["post-35445","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-bronx","tag-bronx","tag-fairway-market","tag-new-york","tag-new-york-city","tag-nyc","tag-the-bronx","tag-the-bronx-headlines","tag-the-bronx-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/35445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=35445"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/35445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/35446"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=35445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=35445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=35445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}