{"id":355079,"date":"2026-09-23T22:42:24","date_gmt":"2026-09-23T22:42:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/355079\/"},"modified":"2026-09-23T22:42:24","modified_gmt":"2026-09-23T22:42:24","slug":"urochester-students-help-new-york-small-businesses-harness-data-and-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/355079\/","title":{"rendered":"URochester students help New York small businesses harness data and AI"},"content":{"rendered":"<p>\t\tThe New York State Center of Excellence in Data Science and Artificial Intelligence connected 10 local businesses with student interns.<\/p>\n<p><a href=\"https:\/\/rochesterbywater.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Rochester By Water<\/a>, a small nonprofit that offers boat tours of the Erie Canal and Genesee River, was swimming in data. With just two employees and a network of volunteers, Executive Director Patrick Russell-Walsh had no easy way to sort through the flood of sales, marketing, and passenger details to understand how a weekday afternoon canal cruise compared with a weekend sunset ride on the river.<\/p>\n<p>But this summer, Sherry Wang, a <a href=\"https:\/\/www.hajim.rochester.edu\/dsc\/graduate\/ms.html\" rel=\"nofollow noopener\" target=\"_blank\">data science master\u2019s<\/a> student at the <a href=\"https:\/\/www.rochester.edu\/\" rel=\"nofollow noopener\" target=\"_blank\">University of Rochester<\/a>, put the power of data in Russell-Walsh\u2019s hands by creating a database with more than 400,000 entries from seven different data sources and a dashboard to analyze the information in real time.<\/p>\n<p>\u201cIt\u2019s incredible,\u201d says Russell-Walsh. \u201cWe\u2019ve been using it in all of our committee meetings, looking at a whole range of questions that would have taken me a whole day to answer before that I can now answer in like 30 seconds.\u201d<\/p>\n<p>Wang was one of 10 interns paired with New York\u2013based startups, small businesses, and nonprofits through the <a href=\"https:\/\/www.rochester.edu\" rel=\"nofollow noopener\" target=\"_blank\">University of Rochester<\/a>\u2019s <a href=\"https:\/\/www.rochester.edu\/coe\/\" rel=\"nofollow noopener\" target=\"_blank\">Center of Excellence in Data Science and Artificial Intelligence<\/a>\u2019s summer <a href=\"https:\/\/www.rochester.edu\/coe\/work-with-us\/interns\/\" rel=\"nofollow noopener\" target=\"_blank\">internship program<\/a>. The internships provide students real-world experience working with data and AI to help local businesses improve their bottom lines.<\/p>\n<p>\u201cThe most interesting part for me is that I built the project from scratch,\u201d Wang says of her work with Rochester By Water. \u201cI got to work not only as a data scientist but also serve as a data engineer and a data analyst. And with AI developing so rapidly, I was able to leverage AI to speed my project up.\u201d\n<\/p>\n<p>Embracing the opportunity<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-719902\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/fea-kids-out-and-about-IMG_1112.jpg\" alt=\"Maryame Kouram and Deb Ross \" width=\"2000\" height=\"1200\"  \/>BETTER TOGETHER: During her internship at Kids Out and About, master\u2019s student Maryame Kouram found a strong champion in Debra Ross, the founder and chief executive of the organization. (Photo credit: Luke Auburn)<\/p>\n<p>The internship was an immersive experience for Maryame Kouram, a <a href=\"https:\/\/simon.rochester.edu\/programs\/online-msba\" rel=\"nofollow noopener\" target=\"_blank\">business analytics and applied AI<\/a> master\u2019s student at the <a href=\"https:\/\/simon.rochester.edu\/\" rel=\"nofollow noopener\" target=\"_blank\">Simon Business School<\/a>. Kouram worked with <a href=\"https:\/\/rochester.kidsoutandabout.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Kids Out and About<\/a>, which runs family-events websites and sells advertising to local businesses like schools, museums, and summer camps.<\/p>\n<p>\u201cI felt included by the team from day one,\u201d says Kouram. \u201cThe first week, I got to meet with the content and sales teams, learn what they do on a daily basis, and also learn about their pain points to understand the purpose of my internship.\u201d<\/p>\n<p>Kouram had a strong champion in Debra Ross, the company\u2019s founder and chief executive. After Kouram developed an AI-powered tool that combined data from several sources\u2014including customer records, Google Analytics, an ad server, and others\u2014Ross saw how the tool transformed her sales team\u2019s work and had applications beyond her business.<\/p>\n<p>\u201cFor less than $100 a year in tokens, she\u2019s revolutionized how my staff can query our database and provide beautiful and actionable reports to our clients.\u201d<\/p>\n<p>\u201cThere are so many contexts in which businesspeople get data from all kinds of sources and need a way to put it together,\u201d says Ross. \u201cI realized that this is publishable and something that people throughout industry would find of interest.\u201d<\/p>\n<p>Ross encouraged Kouram to present the model she developed, Vera, at the <a href=\"https:\/\/nyc.aitinkerers.org\/meetup\/mu_4BLRxEhIJpc\/recap\" rel=\"nofollow noopener\" target=\"_blank\">AI Tinkerers Demo Day in New York City<\/a>. Before the internship ended, Kouram further refined the tool to cut its cost by 80 percent.<\/p>\n<p>\u201cFor less than $100 a year in tokens, she\u2019s revolutionized how my staff can query our database and provide beautiful and actionable reports to our clients,\u201d Ross says.<\/p>\n<p>Developing industry experience<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-719792\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/circle-naman-ashit-bhagat_363w.jpg\" alt=\"Circle cutout featuring Naman Ashit Bhagat.\" width=\"350\" height=\"350\"\/>Naman Bhagat (photo provided)<\/p>\n<p>Data science master\u2019s student Naman Bhagat interned with <a href=\"https:\/\/www.d3embedded.com\/\" rel=\"nofollow noopener\" target=\"_blank\">D3 Embedded<\/a>, a Rochester company that develops intelligent imaging and radar products for performance-critical edge AI systems. Working with radar datasets to detect motion, he was stuck by the difference between developing real-world production systems and working on class or research projects.<\/p>\n<p>\u201cYou have to think about trade-offs instead of always chasing metrics,\u201d says Bhagat. \u201cThose numbers matter, but in the end, it is mostly about meeting the requirements and making it deliverable with the lowest cost.\u201d<\/p>\n<p>\u201cWhat employers really care about, more than your coding skills or your grades, is your ability to stand alone and figure things out,\u201d Bhagat adds.<\/p>\n<p>\u201cWhat employers really care about, more than your coding skills or your grades, is your ability to stand alone and figure things out.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-719882\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/circle-frannie-zheng_1000w.jpg\" alt=\"Circle cutout portrait of Zihan &quot;Frannie&quot; Zheng. \" width=\"350\" height=\"350\"  \/>Zihan \u201cFrannie\u201d Zheng (provided photo)<\/p>\n<p>At <a href=\"https:\/\/www.phlotonics.com\" rel=\"nofollow noopener\" target=\"_blank\">Phlotonics<\/a>, a photonic biosensing startup in Rochester (cofounded by URochester Medicine faculty member <a href=\"https:\/\/www.urmc.rochester.edu\/people\/112359200-benjamin-l-miller\" rel=\"nofollow noopener\" target=\"_blank\">Benjamin Miller<\/a> and two of his graduate students), <a href=\"https:\/\/www.hajim.rochester.edu\/optics\/undergraduate\/major.html\" rel=\"nofollow noopener\" target=\"_blank\">optical engineering major<\/a> Zihan \u201cFrannie\u201d Zheng \u201927\u00a0helped the company build data pipelines and use analytical tools that transform raw photonic and microscopy data into meaningful biomarker insights, dashboards, and automated reports.<\/p>\n<p>\u201cI learned that improving a data pipeline isn\u2019t just about fixing one bug at a time,\u201d says Zheng. \u201cEvery step affects what comes next, so I first had to understand the workflow as a whole and identify where different parts were conflicting. That helped me simplify the process, fix the underlying problems, and make the analysis more reliable and automated.\u201d<\/p>\n<p>The Center of Excellence in Data Science and Artificial Intelligence will begin accepting applications in December from New York companies that want to offer internships.<\/p>\n","protected":false},"excerpt":{"rendered":"The New York State Center of Excellence in Data Science and Artificial Intelligence connected 10 local businesses with&hellip;\n","protected":false},"author":2,"featured_media":355080,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[66,132323,132324,29499,132325,112722,112723,9,11,10,49,51,50,132326,15163],"class_list":["post-355079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-artificial-intelligence","tag-benjamin-miller","tag-center-of-excellence-in-data-science-and-artificial-intelligence","tag-class-of-2027","tag-goergen-institute-for-data-science-and-artificial-intelligence","tag-hajim-school-of-engineering-and-applied-sciences","tag-institute-of-optics","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-new-york-state","tag-new-york-state-headlines","tag-new-york-state-news","tag-simon-business-school","tag-videos"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/355079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=355079"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/355079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/355080"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=355079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=355079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=355079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}