{"id":355431,"date":"2026-09-24T05:58:42","date_gmt":"2026-09-24T05:58:42","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/355431\/"},"modified":"2026-09-24T05:58:42","modified_gmt":"2026-09-24T05:58:42","slug":"fashion-this-week-tecovas-expands-into-brooklyn-sonia-rykiel-fall-is-here-and-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/355431\/","title":{"rendered":"Fashion this week: Tecovas expands into Brooklyn, Sonia Rykiel fall is here and more"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">Fashion is in its annual prime time thanks to global Fashion Month being halfway through (London just ended, Milan is up next!), <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/goodmorningamerica.com\/shop\/story\/chocolate-brown-fall-fashion-136557838\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">fall launches<\/a> and more exciting news that keeps us on our toes.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">This week&#8217;s column includes exciting news from Western boot brand Tecovas, new fall pieces to shop from Sonia Rykiel and Jenni Kayne, and fresh sales to shop on <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/goodmorningamerica.com\/shop\/story\/whimsigoth-magic-fashion-decor-beauty-136424470\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">fall staples and fun pieces<\/a> you&#8217;ll want in your wardrobe.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Keep reading to see it all and more!<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">By clicking on these shopping links, visitors will leave <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/abcnews.com\/\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">ABCNews.com<\/a> and <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/goodmorningamerica.com\/\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">GoodMorningAmerica.com<\/a>, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/help.abc.com\/category\/shop-gma\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">here<\/a>.<\/p>\n<p>New and notable fashion launchesTecovas, the stylish Westernwear and boot brand, has a lot to celebrate this fall: First up is the opening of a new store in Brooklyn, an intimate space with a beautifully curated selection of the brand&#8217;s bestsellers, apparel and more nestled in the heart of the Williamsburg shopping district. &#8220;GMA&#8221; was able to visit the outpost ahead of its grand opening, and the in-store experience is a must-see for those who love all things cowboy. The brand also recently launched its fall 2026 denim campaign starring rising country band Chaparelle &#8212; <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.youtube.com\/watch?v=D_bg_hoXYt8\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">watch here<\/a> before heading to the website to <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.tecovas.com%2Fstory%2Fthe-denim-guide&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">shop the latest denim<\/a>.Jenni Kayne&#8217;s <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.jennikayne.com%2Fcollections%2Fnew&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">freshly launched fall offerings<\/a> have the fresh, California-inspired casual elegance you&#8217;ll want to live in. Try the Beachwood Baggy Pant, a wide-leg twill staple that pairs beautifully with a multitude of tops, or the Rowan Turtleneck, hands down the softest sweater we&#8217;ve felt this year and a timeless piece that draws to mind the effortless minimalism of the 1990s we&#8217;ve all been seeking this year.Sonia Rykiel, the brand behind the famous striped rose tee Carrie wore in the finale of &#8220;Sex and the City,&#8221; has the colorful, bold and ultra-fun pieces you need to jazz up your look <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.macys.com%2Fshop%2Fbrands%2Fsonia-rykiel%3Fid%3D409985&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">at Macy&#8217;s this season<\/a>. A recent showroom visit to the brand&#8217;s NYC headquarters introduced us to the current lineup (plus a sneak peek at future seasons), and we&#8217;re delighted to report that each piece is imbued with the vivacious spirit of the late designer&#8217;s creative direction thanks to special details, substantial construction and the appearance of beloved house codes that give your outfit the &#8220;wow&#8221; factor you&#8217;ll want as we head into the most party-heavy time of the year.French brand S\u00e9zane has <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.sezane.com%2Fus-en%2Fnew-in&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">recently reworked<\/a> its visual identity with a new logo, a different approach to its gorgeous offerings and overall a new era of accessibly luxury for sophisticated dressers who want well-made classics that transcend trends. Check out the latest jumpers, ballet flats and more <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.sezane.com%2Fus-en%2Fnew-in&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">here<\/a>, or scroll down to the shoppable embeds to see two of our favorites from the current collection below.In case you haven&#8217;t been paying attention, deer print is everywhere this season. Leopard is a classic, of course, but style lovers in the know are expanding their animal print repertoire to create a new classic with the motif. Our current favorite accessory featuring it is the Christine clutch, a delicate and sophisticated kisslock bag you&#8217;ll love keeping in your special occasion rotation. Check out the brand&#8217;s animal print offerings <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fbrahmin.com%2Fcollections%2Fanimal-instincts%3Fgad_campaignid%3D22141708519%26gad_source%3D1%26gbraid%3D0AAAAADuuOcNfpFcpbu9mRwgy5w4eB4lDN%26gclid%3DCj0KCQjwzsjVBhC3ARIsALnMv4kv5JfG_B7iCAr3oNVQeS4GhCzdpL4BkFWvqgnsbJlR4avLlbDRUjkaAtgeEALw_wcB%26tw_adid%3D729570520997%26tw_campaign%3D22141708519%26tw_kwdid%3Daud-2124164964232%253Akwd-79407251%26tw_source%3Dgoogle%26utm_campaign%3D22141708519%26utm_content%3D180407528304%26utm_medium%3Dcpc%26utm_source%3Dgoogle%26utm_term%3Dbrahmin&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">here<\/a>, or scroll down to find our fave.Shopping for a little one? Pink Chicken, the luxe children&#8217;s clothing brand, has <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.pinkchicken.com%2Fcollections%2F20th-anniversary-collection&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">launched its 20th anniversary campaign<\/a> featuring precious printed dresses, adorable velvet Mary Jane shoes, Mommy-and-me pajamas to die for and tons of adorable accessories and gifts featuring the famed <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fwww.pinkchicken.com%2Fcollections%2F20th-anniversary-collection%2Fproducts%2Fpinkie-the-chicken&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">Pinkie, the head chicken herself<\/a>.And speaking of new handbags, another luxury brand we adore, Strathberry, has paid homage to its Scottish heritage with a new line of tartan bags, scarves, capes, bag charms and more. <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/go.skimresources.com?id=115546X1574753&amp;xs=1&amp;url=https%3A%2F%2Fus.strathberry.com%2Fcollections%2Fstrathberry-tartan&amp;xcust=xoverabc\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">Shop it all here<\/a> to become the chic Highland lassie of your dreams.<img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Sonia Rykiel Women&#8217;s Short Ribbed-Collar Bomber Jacket<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Caroline Loafers<\/p>\n<p>Glossy Chocolate<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Sonia Rykiel<br \/>\nWomen&#8217;s Rosette Long-Sleeve Scoop Neck Sweater<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Sonia Rykiel Women&#8217;s Mid-Rise Straight-Leg Jeans<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/>Fashion on sale this week<img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>AE Low-Rise Baggy Ultra-Wide Leg Jean<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Lioness Women&#8217;s Bloom Round-Neck Long-Sleeve Top<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Steve Madden Women&#8217;s Milana Top<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n<p>Good Feels Rose Midi Dress<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"hsDdd NDJZt sJeUN IJwXl \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/default_placeholder_16x9.png\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Fashion is in its annual prime time thanks to global Fashion Month being halfway through (London just ended,&hellip;\n","protected":false},"author":2,"featured_media":355432,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[5990,98,100,99,30796,11200,9,24,63,2895,2539],"class_list":["post-355431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-black-friday","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-cyber-monday","tag-holiday-shopping","tag-new-york","tag-new-york-city","tag-nyc","tag-shop","tag-shopping"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/355431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=355431"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/355431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/355432"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=355431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=355431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=355431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}