{"id":356330,"date":"2026-09-25T02:40:13","date_gmt":"2026-09-25T02:40:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/356330\/"},"modified":"2026-09-25T02:40:13","modified_gmt":"2026-09-25T02:40:13","slug":"gu-launches-nyc-takeover-at-iconic-magazines","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/356330\/","title":{"rendered":"GU launches NYC takeover at Iconic Magazines"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    September 25, 2026\n                                <\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-gu\" title=\"GU\" rel=\"nofollow noopener\" target=\"_blank\">GU<\/a> is marking its 20th anniversary with the launch of its first collection under creative director <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-francesco-risso\" title=\"Francesco Risso\" rel=\"nofollow noopener\" target=\"_blank\">Francesco Risso<\/a>, alongside a four-day activation in New York City aimed at strengthening the Japanese fashion brand\u2019s presence in the U.S.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/5db3.png\" alt=\"GU launches NYC takeover at Iconic Magazines.\" width=\"1448\" height=\"1086\" fetchpriority=\"high\"\/>GU launches NYC takeover at Iconic Magazines. &#8211; GU<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The brand will take over Iconic Magazines on Lafayette Street in downtown Manhattan from Thursday through to September 27 with \u201cGU Goes Iconic,\u201d transforming the SoHo newsstand into an immersive GU experience tied to its Fall\/Winter 2026 collection.<\/p>\n<p>For FW26, Risso brings his creative direction to GU as the brand enters its next chapter. The collection marks the first under the former <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-marni\" title=\"Marni\" rel=\"nofollow noopener\" target=\"_blank\">Marni<\/a> creative director, who was appointed to lead GU\u2019s creative direction as the brand continues to expand its profile internationally. He studied fashion in Florence, New York, and London, followed by a decade at <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-prada\" title=\"Prada\" rel=\"nofollow noopener\" target=\"_blank\">Prada<\/a>,<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The NYC activation will feature interactive experiences, daily giveaways and prizes, with visitors directed to GU\u2019s nearby SoHo flagship on Broadway to discover and shop the FW26 collection.<\/p>\n<p>The store will also host programming including complimentary customization, a GU photo booth and special offers.<\/p>\n<p>GU appointed Risso to be its new creative director in January, just six months after the Italian designer left the same position at Marni. Risso is also expected to develop a new collaboration line with <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-uniqlo\" title=\"Uniqlo\" rel=\"nofollow noopener\" target=\"_blank\">Uniqlo<\/a>, set to launch in 2026.<\/p>\n<p>GU recently arrived in the U.S. in 2024, with a flagship store in New York.\u00a0\n                            <\/p>\n<p>\n                                Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 25, 2026 GU is marking its 20th anniversary with the launch of its first collection under&hellip;\n","protected":false},"author":2,"featured_media":356331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[7578,1242,132748,132747,2364,132746,2713,9,56,63,65,64,34972,7579,40840],"class_list":["post-356330","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-beauty","tag-fashion","tag-francesco-risso","tag-gu","tag-luxury","tag-marni","tag-network","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-prada","tag-professionals","tag-uniqlo"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/356330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=356330"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/356330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/356331"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=356330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=356330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=356330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}