{"id":356374,"date":"2026-09-25T03:40:10","date_gmt":"2026-09-25T03:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/356374\/"},"modified":"2026-09-25T03:40:10","modified_gmt":"2026-09-25T03:40:10","slug":"viva-la-dough-opens-new-kosher-cafe-in-midtown-manhattan-yeahthatskosher","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/356374\/","title":{"rendered":"Viva La Dough Opens New Kosher Cafe in Midtown Manhattan \u2022 YeahThatsKosher"},"content":{"rendered":"

\"Viva<\/p>\n

Less than a year after debuting as a seasonal pop-up outside Macy\u2019s Herald Square, Viva La Dough has come full circle. The French-inspired kosher patisserie has opened its fifth storefront at 525 7th Avenue, between 38th and 39th Streets \u2013 steps from Times Square, giving the Garment District a full-service kosher dairy cafe blocks from where the brand first went viral.<\/p>\n

\"Customers<\/p>\n

The Midtown shop is the brand\u2019s second Manhattan location, joining the Financial District cafe that opened at 160 Broadway<\/a> this past June. YeahThatsKosher first reported the Midtown plans in July<\/a>. The pace has been relentless: after the Herald Square pop-up<\/a> wrapped its holiday run, Viva La Dough opened its first permanent storefront on Avenue M in Midwood<\/a>, then added Lakewood<\/a>, Borough Park, and FiDi inside of nine months. A sixth location, at the American Dream Mall in New Jersey, is also in the works. Few kosher brands have scaled this quickly while keeping the concept intact.<\/p>\n

The new space might be the brand\u2019s most polished yet: pink floral installations climbing toward crystal chandeliers, marble-topped tables over a black-and-white checkered floor, and display cases stocked with the fruit-shaped mousse pastries that made Viva La Dough famous on Instagram. Digital menu boards hang above the espresso bar, with seating for guests dining in.<\/p>\n

\"Dining<\/p>\n

The Midtown menu carries the full lineup. The signature crozza, a personal pizza baked on laminated croissant dough, comes six ways: Margherita, Eggplant & Peppers, Fungo with wild mushrooms and garlic confit, Pesto, Kale Hot Honey, and Vodka, in 5-inch individual pies built for a lunch crowd.<\/p>\n

\"Assortment<\/p>\n

\"Fungo<\/p>\n

Sandwiches now come on the brand\u2019s new handcrafted artisan sourdough buns, country white or multigrain, including the Tomato Mozzarella, the Mushroom Panini, the lemon-caper Tuna Viva, Garden Avocado, the Mediterranean Panini, and Cream Cheese & Lox. The Viva La Combo bundles any sandwich, any pastry, and any drink for $19.95. Croffles, omelets, salads, the viral mousse cakes, specialty lattes, and a colorful matcha lineup round out the all-day menu.<\/p>\n

\"Fruit-shaped<\/p>\n

\"Cruffin<\/p>\n

\"Iced<\/p>\n

\"Iced<\/p>\n

Viva La Dough is located at 525 7th Avenue, New York, NY, between 38th and 39th Streets. The cafe is Kosher Dairy and Cholov Yisroel. Hours are Sunday through Thursday, 8 AM to 10 PM, and Friday, 8 AM to 4 PM. For more information, visit vivaladough.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Less than a year after debuting as a seasonal pop-up outside Macy\u2019s Herald Square, Viva La Dough has…\n","protected":false},"author":2,"featured_media":356375,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[132758,132759,132760,115893,115894,115895,132761,132762,132763,132764,115900,132765,53228,70093,132766,132767,70094,70095,115903,115904,27611,71268,72357,53232,132768,78793,115910,132769,115911,71272,132770,115912,132771,132772,132773,132774,72365,132775,7247,132776,70097,27624,132777,104288,132778,86981,53241,86761,132779,132780,75,84,83,132781,132782,115917,14373,9,24,12,63,132783,27634,132784,27636,115923,115924,115925,115926,132785],"class_list":["post-356374","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-525-7th-ave-kosher","tag-artisan-kosher-bakery","tag-cholov-yisroel-manhattan","tag-cholov-yisroel-nyc","tag-croffle","tag-croissant-pizza","tag-crozza","tag-french-kosher-cafe","tag-fruit-mousse-pastry","tag-kosher-7th-ave","tag-kosher-7th-avenue","tag-kosher-bakery-manhattan","tag-kosher-bakery-nyc","tag-kosher-breakfast-nyc","tag-kosher-cafe-midtown","tag-kosher-cafe-new-york","tag-kosher-cafe-nyc","tag-kosher-coffee-nyc","tag-kosher-croffle","tag-kosher-croissant","tag-kosher-dairy-cafe","tag-kosher-dairy-restaurant-nyc","tag-kosher-dining-nyc","tag-kosher-eats-nyc","tag-kosher-food-midtown","tag-kosher-french-bakery","tag-kosher-garment-district","tag-kosher-latte-nyc","tag-kosher-lunch-midtown","tag-kosher-manhattan","tag-kosher-matcha-nyc","tag-kosher-midtown","tag-kosher-mousse-cake","tag-kosher-near-bryant-park","tag-kosher-near-herald-square","tag-kosher-near-penn-station","tag-kosher-new-york-city","tag-kosher-news","tag-kosher-nyc","tag-kosher-panini-nyc","tag-kosher-pastries-nyc","tag-kosher-patisserie","tag-kosher-pizza-midtown","tag-kosher-pizza-nyc","tag-kosher-restaurant-midtown","tag-kosher-restaurant-opening","tag-kosher-restaurants-nyc","tag-kosher-sandwiches-nyc","tag-kosher-sourdough-sandwich","tag-kosher-times-square","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-midtown-kosher","tag-midtown-kosher-options","tag-new-kosher-restaurant-manhattan","tag-new-kosher-restaurant-nyc","tag-new-york","tag-new-york-city","tag-news","tag-nyc","tag-nyc-kosher-openings","tag-viva-la-dough","tag-viva-la-dough-525-7th-avenue","tag-viva-la-dough-brooklyn","tag-viva-la-dough-fidi","tag-viva-la-dough-lakewood","tag-viva-la-dough-manhattan","tag-viva-la-dough-midtown","tag-yeahthatskosher"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/356374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=356374"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/356374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/356375"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=356374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=356374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=356374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}