New York landing page<\/a> on Airbnb\u2019s site will feature five distinct cider regions across the state, helping visitors pair local lodging with nearby cideries, orchards, restaurants, scenic attractions, and outdoor recreation, making it easier than ever to explore New York through cider.<\/p>\nNew York State Agriculture Commissioner Richard A. Ball said, “New York hard cider begins in our orchards and reflects generations of agricultural excellence. Every visit to a cidery supports our growers, strengthens local food systems, and helps preserve the working landscapes that define our state. This campaign shines a spotlight on the incredible people behind New York agriculture while encouraging more consumers to experience firsthand where their food and beverages come from.”<\/p>\n
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New York State Liquor Authority Chair Lily Fan said, \u201cNew York State is home to some of the world\u2019s best orchards and most skilled cidermakers in the country. This NY State of Cider campaign will illustrate what it\u2019s like to visit New York and find one-of-a-kind agricultural experiences, world-class hospitality and orchard-fresh beverages unlike anywhere else. The SLA is proud to support Governor Kathy Hochul\u2019s initiative to promote our state\u2019s incredible cider producers, help grow local businesses and strengthen New York\u2019s economy.\u201d<\/p>\n
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Empire State Development President, CEO and Commissioner Hope Knight said, \u201cThanks to Governor Hochul\u2019s focused efforts, New York State\u2019s strong agribusiness industry continues to thrive, and this new campaign will further encourage visitors and residents to explore all that Empire State has to offer. Cheers to New York\u2019s growers and makers, and all who enjoy the fruits of the state\u2019s cider industry!\u201d<\/p>\n
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State Senator Michelle Hinchey said, \u201cNew York is the country\u2019s leading hard cider producer, thanks to the business owners who pour their hearts into making their craft cideries must-visit agritourism destinations. This new partnership between the New York Cider Association and Airbnb is a smart way to welcome visitors to our region and help them discover the fantastic family-run orchards, cideries, and restaurants on their next trip. Thank you to Governor Hochul, the New York Cider Association, and Airbnb for establishing a new way for folks to support local. It will help bring more customers and sales into the businesses that make New York’s cider industry thrive.\u201d<\/p>\n
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Assemblymember Donna Lupardo said, \u201cNew York\u2019s hard cider is widely considered the gold standard! This is why I was so supportive of including the NY State of Cider initiative in this year\u2019s state budget. I have no doubt that by showcasing our apple growers, cider producers, and cideries that they will become an even more important part of the state\u2019s agricultural tourism sector. As a co-sponsor of the original Farm Cidery law, I\u2019m especially excited to see how much this industry has grown and look forward to seeing even more visitors discover New York\u2019s amazing cider regions.\u201d<\/p>\n
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New York Cider Association Executive Director Scott Ramsey said, “Hard cider is one of the most authentic ways to experience New York. Every glass reflects the orchards, farmers, makers, restaurants, and communities that bring it to life. This campaign is about far more than promoting a craft beverage. It’s about strengthening agriculture, supporting local businesses, growing agri-tourism opportunities, and helping more people discover the extraordinary experiences waiting for them across New York State.”<\/p>\n
Airbnb Northeast Atlantic Policy Lead Michael Blaustein said, \u201cLike a good cider, Airbnb brings people together over something they love \u2013 which is why we\u2019re thrilled to partner with the New York Cider Association and the State to spotlight New York’s apple growers and cidermakers. Our new guide will help visitors find their way to New York\u2019s cider country and keep more of what they spend with the hosts and small businesses that make these communities premier destinations. Agritourism is one of the most direct ways to strengthen rural economies and put dollars directly into the pockets of family farms and local businesses.\u201d<\/p>\n
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The NY State of Cider campaign will feature integrated marketing, digital storytelling, culinary partnerships, tourism promotion, and statewide consumer engagement designed to celebrate NY Cider as an essential part of the state’s agricultural heritage and visitor experience. Together, these efforts reinforce New York’s position as one of the nation’s leading hard cider producing states while advancing Governor Hochul’s vision of growing tourism, supporting agriculture, and creating new economic opportunities for communities across the Empire State.<\/p>\n
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To Grow Agricultural Tourism, Strengthen Rural Economies, and Position New York As the Nation\u2019s Premier Hard Cider Destination<\/p>\n