{"id":359956,"date":"2026-09-29T17:58:25","date_gmt":"2026-09-29T17:58:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/359956\/"},"modified":"2026-09-29T17:58:25","modified_gmt":"2026-09-29T17:58:25","slug":"happier-grocery-to-open-second-manhattan-location-on-upper-east-side","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/359956\/","title":{"rendered":"Happier Grocery to Open Second Manhattan Location on Upper East Side"},"content":{"rendered":"<p>A community-focused grocer built around health and wellness, with the tagline \u201cIt\u2019s What\u2019s Inside,\u201d plans to open its second Manhattan location next year.<\/p>\n<p>Happier Grocery, founded by brothers Wells and Dawson Stellberger, will debut at 210 E. 86th St. on the Upper East Side, according to<a href=\"https:\/\/traded.co\/deals\/new-york\/retail\/lease\/happier-grocery-signs-20500-square-foot-lease-at-210-east-86th-street-in-upper-east-side\/\" target=\"_blank\" rel=\"nofollow noopener\"> Traded NY.<\/a><\/p>\n<p>The 20,500-square-foot space joins the grocer\u2019s flagship location on Canal Street in SoHo, which opened in 2023. It will follow the same mission, serving as a \u201cportal to discovery, encouraging exploration, learning and a deeper connection with every aspect of daily life.\u201d<\/p>\n<p>Happier Grocery is focused on high-quality, sustainable and ethically sourced products, with an emphasis on organic and local offerings. Its selection includes responsibly sourced meat and dairy, seed oil-free prepared foods and health and beauty products screened for harmful ingredients.<\/p>\n<p>Need a quick bite after shopping? The prepared foods menu features sandwiches and proteins such as a grass-fed cheeseburger, gluten-free crispy chicken Caesar wrap, marinated miso-glazed salmon and organic turkey meatballs, along with soups, broths, sushi, pizza and an assortment of sides.<\/p>\n<p>Happier Grocery also includes a beverage bar serving classic coffee and espresso drinks, tea and colorful, eye-catching smoothies.<\/p>\n<p>Beyond food and beverages, the store carries its own merchandise alongside a curated selection of new and vintage books and magazines, including limited editions.<\/p>\n<p>The team plans to open the new location in the second half of 2027.\u00a0<\/p>\n<p>Visit the Happier Grocery <a href=\"https:\/\/www.happiergrocery.com\/\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a> and follow along on <a href=\"https:\/\/www.instagram.com\/happiergrocery\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/profile.php?id=100088005942772\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a> for the latest updates.<\/p>\n<p><a href=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/Food.jpg\" class=\"featured-lightbox-trigger\" data-source=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/Food.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-439883\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Happier Grocery\" width=\"1200\" height=\"968\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/Food.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-439883\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/09\/Food.jpg\" alt=\"Happier Grocery\" width=\"1200\" height=\"968\"\/><\/a>A selection of groceries at Happier Grocery. (Image Credit: Facebook page)<br \/>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"A community-focused grocer built around health and wellness, with the tagline \u201cIt\u2019s What\u2019s Inside,\u201d plans to open its&hellip;\n","protected":false},"author":2,"featured_media":359957,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":["post-359956","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/359956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=359956"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/359956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/359957"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=359956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=359956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=359956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}