The Jaguar Type 01 is revealed during the Jaguar Type 01 Launch Event at Storied NYC on October 06, 2026 in New York City.<\/p>\n
Noam Galai | Getty Images Entertainment | Getty Images<\/p>\n
Luxury carmaker Jaguar has launched its new all-electric vehicle, two years after the famed British company’s controversial rebrand<\/a> prompted a social media backlash.<\/p>\n The automotive manufacturer, which is owned by India’s Tata Motors<\/a>, unveiled the Type 01 model on Tuesday at an event in New York City, describing<\/a> it as the “most technically advanced” and “most powerful and aerodynamic” Jaguar ever.<\/p>\n It marks a radical new direction for the company, which was criticized<\/a> in November 2024 when it revealed a series of changes ahead of becoming a fully electric brand.<\/p>\n Jaguar posted a 30-second clip on X at the time which featured several models in brightly colored clothing and marketing slogans such as “live vivid”, “delete ordinary” and “copy nothing.” <\/p>\n Notably, the ad did not feature a car or the company’s traditional cat logo. Among those to criticize the ad was Elon Musk<\/a>, with the owner of the X social media platform asking<\/a>: “Do you sell cars?” <\/p>\n Jaguar sought to defend the ad campaign, telling Sky News<\/a> at the time that the company wanted “to be bold and disruptive.”<\/p>\n Italy’s Ferrari<\/a> and Britain’s Bentley<\/a> have also launched their first EV models this year, seeking to test wealthy buyers’ appetite for going electric as luxury carmakers seek to compete with cheaper Chinese car brands. <\/p>\n Jaguar’s Type 01 has a starting price of \u00a3130,000 (roughly $172,000) in the U.K. and around $130,500 in the U.S., according to multiple media reports<\/a>, which is significantly higher than previous comparable models.<\/p>\n Jaguar later confirmed to CNBC on Wednesday morning that the Type 01 model has a minimum price tag of $130,000 in North America. <\/p>\n The four-door “Grand Tourer” has an ultra-long bonnet, low roofline, frameless doors and a camera instead of a rear window. It has a range of up to 450 miles and can accelerate from 0-62 miles per hour in 3.2 seconds.<\/p>\n Rawdon Glover speaks during the Jaguar Type 01 Launch Event at Storied NYC on October 06, 2026 in New York City.<\/p>\n Noam Galai | Getty Images Entertainment | Getty Images<\/p>\n The launch of the model comes as Jaguar Land Rover continues its recovery from a cyberattack<\/a> that forced the company to halt production last year, and one month after JLR announced<\/a> it would cut 4,000 jobs as part of a major cost-cutting drive. <\/p>\n JLR CEO PB Balaji described the unveiling of Type 01 as the start of “an exciting new era” for Jaguar. <\/p>\n “Combining British heritage, bold creativity, advanced technology and groundbreaking engineering, it reflects our ambition to create objects of desire that will help us invite a new generation of clients into Jaguar’s loyal and passionate customer base,” Balaji said in a statement. <\/p>\n","protected":false},"excerpt":{"rendered":"The Jaguar Type 01 is revealed during the Jaguar Type 01 Launch Event at Storied NYC on October…\n","protected":false},"author":2,"featured_media":366685,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[67325,288,3352,5456,2411,135731,2101,2364,9,24,55,54,56,135730,608,5878],"class_list":["post-366684","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-autos","tag-business","tag-business-news","tag-electric-vehicles","tag-elon-musk","tag-ferrari-nv","tag-india","tag-luxury","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-tata-motors-ltd","tag-transportation","tag-united-kingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/366684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=366684"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/366684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/366685"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=366684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=366684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=366684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}