{"id":367463,"date":"2026-10-08T02:08:18","date_gmt":"2026-10-08T02:08:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/367463\/"},"modified":"2026-10-08T02:08:18","modified_gmt":"2026-10-08T02:08:18","slug":"nyt-games-coming-to-movie-theaters-with-screenvision-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/367463\/","title":{"rendered":"NYT Games Coming to Movie Theaters With Screenvision Deal"},"content":{"rendered":"

\n\tAttention \u201cWordle\u201d and \u201cSpelling Bee\u201d fans: interactive offerings from The New York Times Games<\/a> are coming to a movie theater near you this fall.<\/p>\n

\n\tThrough a new partnership between NYT Games and in-theater ad company Screenvision<\/a>, the pre-show experience will begin rolling out nationwide by Thanksgiving.<\/p>\n

\n\tThe deal (which has initially been set as a one-year pact) marks the first time NYT Games is bringing an interactive play-along experience into movie theaters. NYT Games and Screenvision plan to \u201crefresh\u201d the pre-show Games content regularly and see potential to \u201cexperiment with additional formats\u201d over the course of the collaboration. <\/p>\n

\n\tThe maker of \u201cConnections\u201d sees the partnership as \u201ca new way to introduce audiences to new products and features, like Bonus Puzzles, through the experience of actually playing them.\u201d<\/p>\n

\n\tThe NYT Games-Screenvision deal was announced Wednesday evening at a Screenvision event at the Angelika in New York City, which included a screening of \u201cFerris Bueller\u2019s Day Off\u201d and a Q&A with Matthew Broderick.<\/p>\n

\n\t\u201cCinema has become one of the most powerful places for premium content to reach audiences because it combines scale, unparalleled attention and shared experience in a way no other platform can,\u201d Screenvision Media CEO Geoff Schiller said. \u201cWe\u2019re proud to partner exclusively with The New York Times to bring NYT Games to moviegoers nationwide, creating a first-of-its-kind experience that transforms the theater into a place not just to watch, but to participate.\u201d<\/p>\n

\n\tThe New York Times chief marketing officer Amy Weisenbach added: \u201cNew York Times Games has become a shared daily ritual for millions of people, sparking conversation, connection and a little friendly competition. Working with Screenvision gives us an exciting and unexpected way to bring that experience to the big screen, inviting moviegoers across the country to play together and discover more of what NYT Games has to offer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Attention \u201cWordle\u201d and \u201cSpelling Bee\u201d fans: interactive offerings from The New York Times Games are coming to a…\n","protected":false},"author":2,"featured_media":367464,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,11,10,133776,135909],"class_list":["post-367463","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-new-york-times-games","tag-screenvision"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/367463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=367463"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/367463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/367464"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=367463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=367463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=367463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}