Soho House is finally hitting the gym.<\/p>\n
The jet-set members\u2019 club<\/a> is planting its fourth New York City location on Broadway in NoMad, and this one comes with something none of its Manhattan clubhouses has ever had. It will have a full-blown fitness floor.<\/p>\n The new outpost is slated to welcome members in early 2028. It will give two entire floors over to sweating it out and recovering afterward. The company is pitching the space as its most ambitious Soho Health Club yet. The 20,000-square-foot facility will include saunas, ice baths, a hammam, instructor-led classes and a smoothie counter where members can refuel and mingle after a workout.<\/p>\n Soho House is opening its fourth New York City club in early 2028 inside the 1903 Johnston Building at Broadway and West 28th Street in NoMad. Instagram\/@thenednomad<\/p>\n The landmarked Beaux-Arts tower once housed the NoMad Hotel and is now home to sister brand The Ned NoMad. Getty Images<\/p>\n The headline amenity is the club\u2019s first-ever New York gym, a two-floor, 20,000-square-foot Soho Health Club with saunas, ice baths, a hammam, instructor-led classes and a smoothie counter. A rendering shows one part of the fitness space. Courtesy of Soho House<\/p>\n \u201cOur New York members have long told us they would value a gym and wellness facilities as part of our commitment to give them a membership that suits their lifestyles morning noon night. <\/p>\n \u201cWe\u2019re really happy to finally make this happen and open a world-class Soho Health Club,\u201d a Soho House spokeswoman told The Post.<\/p>\n The club\u2019s three existing city locations are housed in buildings that couldn\u2019t be reworked to fit a fitness operation of this size, according to the company. <\/p>\n Soho House<\/a> says it had been hunting for another New York site for a while. NoMad\u2019s revival and its growing creative crowd made the neighborhood an easy pick, and so did its location, a short trip for members based near the other three Houses.<\/p>\n Members will also get a club bar, a drawing room with Broadway views, a lounge, a late-night pantry, a hidden terrace and a live performance space. Courtesy of Soho House<\/p>\n Soho House stresses the two brands are separate, with their own entrances and member spaces and no bundled pricing. Courtesy of Soho House<\/p>\n The address carries some serious pedigree. The 12-story building sits on the southeast corner of Broadway and West 28th Street and takes its name from its original owner, Caroline Johnston \u2014\u00a0a prominent late 19th and early 20th-century developer. It has a limestone Beaux-Arts facade and counts as part of the landmarked Madison Square North Historic District.<\/p>\n Built in 1903, it later became the NoMad Hotel, which helped turn the surrounding blocks into a destination for modern New Yorkers. Today it\u2019s home to The Ned NoMad, a sister brand that was redesigned by Soho House\u2019s own design team.<\/p>\n Soho House is reworking the first four floors for its members. Plans call for a club bar, a drawing room with views of Broadway, a separate bar and lounge, a pantry for late-night nightcaps, a tucked-away terrace and a stage for live shows.<\/p>\n At street level, Cecconi\u2019s and the Little Ned wine and cocktail bar aren\u2019t going anywhere. The Ned will keep running 120 hotel rooms on floors five through 12, and anyone can book them. Ned\u2019s Club NoMad will also stay put.<\/p>\n Just don\u2019t call it a two-for-one. Soho House insists the two brands are not connected, even though they share a roof. Each will have its own front door and its own members-only space. Members who want both won\u2019t get a bundle deal or a discount.<\/p>\n The company says its older city clubs couldn\u2019t fit a facility this size and that NoMad\u2019s revival and central location made it the right fit. Courtesy of Soho House<\/p>\n Access comes through the $6,000 Every House membership, which covers all NYC locations and more than 50 Houses worldwide. Courtesy of Soho House<\/p>\n Access to the new club comes through the Every House membership, which costs $6,000 at every New York location. That membership also unlocks more than 50 Houses around the globe. Members pick a home club based on where they live but can drop into the others, and each one runs its own events and menus.<\/p>\n The expansion follows a turbulent stretch for the brand. Soho House returned to private hands<\/a> after a $2.7 billion take-private deal that nearly fell apart, \u00a0with Ashton Kutcher putting in fresh equity and taking a board seat.<\/p>\n