{"id":372999,"date":"2026-10-14T15:38:16","date_gmt":"2026-10-14T15:38:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/372999\/"},"modified":"2026-10-14T15:38:16","modified_gmt":"2026-10-14T15:38:16","slug":"meet-the-soho-shop-claiming-the-title-of-nycs-tiniest-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/372999\/","title":{"rendered":"Meet the SoHo shop claiming the title of NYC\u2019s tiniest store"},"content":{"rendered":"

New York City may be known for its small apartments, but nothing beats a 50-square-foot store tucked into the heart of SoHo.\n<\/p>\n

Dr. Silkman\u2019s, a locally produced bath and body brand, has been dubbed the tiniest shop in the five boroughs by its own staff. Visitors can practically touch both walls by simply stretching out their arms.<\/p>\n

\u201cCome fact-check us on it,\u201d said Josh Malett, the company\u2019s sales and marketing manager.\u00a0\n<\/p>\n

Located at 401 W Broadway, Dr. Silkman\u2019s recently celebrated the second anniversary of its first brick-and-mortar store.\u00a0\n<\/p>\n

Before Dr. Silkman\u2019s moved in, the space, once an alleyway, housed a smoke shop, a money exchange, and even a pizza place.\u00a0\n<\/p>\n

\"Step<\/a>Step inside Dr. Silkman\u2019s in SoHo.Photo by Isabella Bernabeo \"monkey<\/a>You might meet some new friends!Photo by Isabella Bernabeo \"Dr.<\/a>Dr. Silkman\u2019s has a variety of products to choose from, despite the small space.Photo by Isabella Bernabeo<\/p>\n

From 2003 until 2024, the company operated exclusively online, shipping its all-natural products worldwide despite manufacturing everything in the Bronx.\n<\/p>\n

\u201cIt was super important to us to be as locally focused as we possibly can,\u201d Mallet said. \u201cSo we source all of our raw ingredients from within the United States, which we\u2019re really proud about.\u201d<\/p>\n

Made with ingredients such as shea butter, avocado oil, coconut oil and jojoba oil, Dr. Silkman\u2019s has carved out a niche within the bath and body care industry with products like its signature body lotion candle, which the company claims was the first of its kind.<\/p>\n

\u201cWe wanted to bring a bit of whimsy and fun,\u201d Mallet said. \u201cWith normal candles, you dip your finger, and it\u2019s too hot, and the wax pools on your finger. Your parents probably told you not to do that, but with our products, it melts right at body temperature.\u201d<\/p>\n

\"Dr.<\/a>Dr. Silkman\u2019s has a variety of products to choose from, despite the small space.Photo by Isabella Bernabeo \"Step<\/a>Step inside Dr. Silkman\u2019s.Photo by Isabella Bernabeo \"Dr.<\/a>Dr. Silkman\u2019s has a variety of products to choose from, despite the small space.Photo by Isabella Bernabeo<\/p>\n

Throughout the day, staff members invite visitors to try the body lotion candle for themselves. But that\u2019s not all the tiny shop has to offer. Dr. Silkman\u2019s also sells a range of beard, lip, and body care products, including soaps, lip balms, and beard oils.<\/p>\n

The brand will also continue its annual tradition of participating in both the Bryant Park Winter Village, which opens Oct. 28, and the Union Square Holiday Market, which opens Nov. 13.<\/p>\n

\u201cAfter almost a quarter of a century of doing the holiday markets, we saw this 50-square-foot space,\u201d Mallet said. \u201cWe\u2019re the kings of micro retail. This is just enough space for us to sell all of our wonderful New York-produced goods.\u201d<\/p>\n

Dr. Silkman\u2019s is open Thursday through Sunday from 11 a.m. to 6 p.m. For more information, visit drsilkmans.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"New York City may be known for its small apartments, but nothing beats a 50-square-foot store tucked into…\n","protected":false},"author":2,"featured_media":373000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[137364,9,56,63,65,64,2539,3210,2896],"class_list":["post-372999","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-dr-silkmans","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-shopping","tag-soho","tag-store"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/372999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=372999"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/372999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/373000"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=372999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=372999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=372999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}