Sofya Dolce<\/a>, said she likes the idea of more high-rises along the riverfront.<\/p>\n\u201cI love big tall buildings and I love a city skyline,\u201d Diocares said. \u201cSo I actually love the idea of having big beautiful tall buildings and all of the lights along the river.\u201d<\/p>\n
Jacksonville resident Nina Lopez also expressed enthusiasm about the city\u2019s growth.<\/p>\n
\u201cI just love that it\u2019s been growing so much in the past five years,\u201d Lopez said. \u201cAnd props to the mayor, and her council and advisors and whoever development is. They have been doing a lot in the past five years.\u201d<\/p>\n
In information shared with News4JAX, Fleet Landing CEO Josh Ashby described the project as an opportunity to create a community that connects older adults with the surrounding neighborhood and riverfront.<\/p>\n
Conceptual renderings prepared by Gensler show how the tower and public-facing spaces could look if the project moves forward. The final design could change during the approval process.<\/p>\n
What about the nearly $50 million in incentives?<\/p>\n
Fleet Landing is seeking up to $49.3 million in property tax rebates over 20 years through a proposed Recapture Enhanced Value Grant.<\/p>\n
Under that type of incentive, the developer would receive rebates based on a portion of the additional property taxes generated by the completed development.<\/p>\n
That means the proposal is not for the city to write Fleet Landing a nearly $50 million check upfront.<\/p>\n
According to the incentive proposal, the grant would return 75% of eligible incremental property taxes over the 20-year period, subject to the terms of the agreement.<\/p>\n
The Downtown Investment Authority is scheduled to consider the request on Oct. 21. The proposed incentive package would also require City Council approval.<\/p>\n
The DIA\u2019s financial analysis estimates a return of $1.35 to the city for every $1 in incentives.<\/p>\n
That figure is a projection, not a guaranteed financial outcome.<\/p>\n
The proposed public restaurant, retail space and Riverwalk connection are among the elements city officials can examine as they consider the project and its potential public benefits.<\/p>\n
News4JAX has requested the financial documents associated with the proposal to examine the incentive terms and the commitments that would be required of the developer.<\/p>\n
What happens next?<\/p>\n
Fleet Landing has already received conceptual approval for an earlier version of the project from Jacksonville\u2019s Downtown Development Review Board.<\/p>\n
In March, the board approved a preliminary design with conditions, including requests for additional details about the building\u2019s appearance, ground-floor design and entrances.<\/p>\n
The developer must return for final design approval.<\/p>\n
The next major step is the Downtown Investment Authority\u2019s consideration of the proposed tax incentives on Oct. 21.<\/p>\n
Even if the incentives are approved, additional approvals and development steps would remain before construction could begin.<\/p>\n
For Jacksonville residents, the proposal presents another potential transformation of the downtown riverfront, this time involving a high-rise senior living community alongside spaces the developer says would be open to the public.<\/p>\n
Copyright 2026 by WJXT News4JAX – All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"JACKSONVILLE, Fla. \u2013 Fleet Landing\u2019s first attempt to turn a prominent stretch of Jacksonville\u2019s riverfront into a retirement…\n","protected":false},"author":2,"featured_media":374930,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,288,2184,137955,137954,9854,237,81774,9,24,63],"class_list":["post-374929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-business","tag-development","tag-downtown-development","tag-fleet-landing","tag-jacksonville","tag-money","tag-morning-show","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/374929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=374929"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/374929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/374930"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=374929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=374929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=374929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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Fleet Landing Proposed Brooklyn Tower (Copyright 2025 by WJXT News4JAX – All rights reserved.)<\/p>\n