{"id":375063,"date":"2026-10-16T19:34:09","date_gmt":"2026-10-16T19:34:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/375063\/"},"modified":"2026-10-16T19:34:09","modified_gmt":"2026-10-16T19:34:09","slug":"frasers-groups-everlast-returns-bronx-roots-to-invest-in-next-generation-of-boxers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/375063\/","title":{"rendered":"Frasers Group&#8217;s Everlast returns Bronx roots to invest in next generation of boxers"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    October 16, 2026\n                                <\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-everlast\" title=\"Everlast\" rel=\"nofollow noopener\" target=\"_blank\">Everlast<\/a> Worldwide is back in the Bronx\u2026 after over 100 years. Specifically, the <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-frasers-group\" title=\"Frasers Group\" rel=\"nofollow noopener\" target=\"_blank\">Frasers Group<\/a>-owned brand has rekindled an association with the New York district&#8217;s <a class=\"fnwAddLinks\" href=\"https:\/\/us.fashionnetwork.com\/tags-legends\" title=\"Legends\" rel=\"nofollow noopener\" target=\"_blank\">Legends<\/a> Boxing Academy, founded in 1910.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/10\/ec9b.jpg\" alt=\"\" width=\"2048\" height=\"1358\" fetchpriority=\"high\"\/> Everlast<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Through the partnership, Everlast will provide annual financial support alongside donations of boxing equipment and apparel, \u201chelping the Academy empower and develop its students through boxing.\u201d<\/p>\n<p>The Academy has moved on from a mission \u201cto use boxing, discipline and mentorship to develop leaders and create positive change in the Bronx.\u201d Now the free academy serves young people aged 12\u201321, \u201ccombining boxing and mentorship with academic support and health and wellness programming to help students build confidence and develop life skills.\u201d<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">So the partnership \u201creflects Everlast\u2019s ongoing commitment to grassroots boxing and to the gyms, coaches and athletes helping shape the future of the sport.\u201d<\/p>\n<p>An Everlast spokesperson added: \u201cThis partnership brings us back to where it all started. Boxing is a sport with real impact. It gives people something to work towards and teaches lessons that extend beyond the ring. That\u2019s what makes gyms like Bronx Legends so important.\u201d<\/p>\n<p>Executive director of the Academy, Jay Bulger, sad: \u201cEverlast and the Bronx have been intertwined with boxing history for generations, so there couldn\u2019t be a more natural or meaningful partner for what we\u2019re building.\u201d<\/p>\n<p>As an extension of the partnership, Bulger has collaborated with Everlast to create a \u201craw\u201d, cinematic portrait of the Academy and its students.\u00a0<\/p>\n<p>\u201cThese images aren&#8217;t just promotional material, they&#8217;re a visual record for our success,\u201d he added.<\/p>\n<p>But of course, they\u2019re hugely important as promotional material. And this kind of \u2018authentic\u2019 link-up is just the kind of activity that should boost the brand\u2019s appeal to those interested in boxing-related clothing and accessories.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 16, 2026 Everlast Worldwide is back in the Bronx\u2026 after over 100 years. Specifically, the Frasers&hellip;\n","protected":false},"author":2,"featured_media":375064,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[7578,128,137998,1242,137999,12129,2364,2713,9,24,63,7579,129,131,130],"class_list":["post-375063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-bronx","tag-beauty","tag-bronx","tag-everlast","tag-fashion","tag-frasers-group","tag-legends","tag-luxury","tag-network","tag-new-york","tag-new-york-city","tag-nyc","tag-professionals","tag-the-bronx","tag-the-bronx-headlines","tag-the-bronx-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/375063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=375063"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/375063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/375064"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=375063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=375063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=375063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}