{"id":376867,"date":"2026-10-19T14:16:16","date_gmt":"2026-10-19T14:16:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/376867\/"},"modified":"2026-10-19T14:16:16","modified_gmt":"2026-10-19T14:16:16","slug":"inside-mercer-labs-new-yorks-immersive-museum-of-art-and-technology","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/376867\/","title":{"rendered":"Inside Mercer Labs, New York\u2019s Immersive Museum of Art and Technology"},"content":{"rendered":"<p>This article was produced by National Geographic Traveller (UK).<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">I\u2019m sitting at a long, low table, colouring intently. Large screens cover the walls around me, giving the room a blueish glow. I\u2019ve been handed a black-and-white outline of a dragon with a crown covering its eyes, and boxes of crayons are spread out in front of me. I carefully colour its head green, its body blue and its scales a riot of rainbow colours \u2014 knowing that, in a few minutes, this imaginary creature will come to life.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">This is Mercer Labs\u2019 Ecosystem and Drawing Station, one of 15 interconnected rooms that make up New York\u2019s Museum of Art and Technology. When I hand my finished drawing to the attendant to scan, the dragon appears on a circular, portal-like screen in front of me, dancing and waving as though it knows I\u2019m watching. I\u2019ve barely had time to take it in before it disappears, only to reappear on another screen.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cYou become part of the artwork,\u201d says Anna Karnowski, Mercer Labs\u2019 VP of Sales, as she leads me through the museum.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The first space, The Map, asks visitors: what would the world\u2019s greatest artists do if they had modern technology? Laser projectors cast famous masterpieces across the walls, ceiling and floor. Ancient Greek marble statues are reimagined with robotic arms; waves flow across the walls and down to the floor; flowers bloom and change colour, moving gracefully across the screens. I sit on a swing hanging from the ceiling and twist back and forth to see the artworks from every angle. Couches are also scattered across the floor, allowing visitors to lie down and look up at the changing shapes.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">For travellers looking for a more exclusive way to experience the museum, Mercer Labs also offers private tours before and after public opening hours, as well as the option to book out the space entirely. That means exploring the 36,000sq ft museum without the usual crowds, with the freedom to linger in each room and experience the installations at your own pace.<\/p>\n<p><img alt=\"A person standing in an immersive exhibition space with lights bouncing around all walls in the dark.\" class=\"ArticleBodyLazyImg hsDdd NDJZt sJeUN IJwXl vBqtr UbGlr \" data-testid=\"prism-image\" draggable=\"false\" height=\"479\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/10\/ML-NYC_Rooms_EngineRoom_2026_2000px.jpg\" width=\"718\" id=\"Engine Room\" decoding=\"async\"\/><\/p>\n<p>In the Engine Room, visitors can interact with the light displays on the walls.<\/p>\n<p>Mercer Labs<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">We later move to the Infinite Room, where LED lights are reflected in surrounding mirrors, creating an endless cascade of colour that moves in time with classical music. In the Engine room, gold, white and blue lights bounce around the surrounding walls. As I wave my arms, flashes of colour react to my movement, swooping back and forth across the screens.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Between each room, I follow Anna through dark corridors, as though I\u2019m backstage at a theatre. \u201cYou\u2019re intentionally supposed to get a bit lost,\u201d she says with a smile.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The space encourages visitors to explore all five senses, and I quickly lose track of the fact that I\u2019m in the Financial District. One moment I\u2019m standing beneath a vast digital artwork; the next I\u2019m swinging through a room of shifting light or watching technology respond to my movements. The museum feels less like somewhere I\u2019m being shown art and more like a world I\u2019ve been invited into.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Back at the drawing station, I watch other guests wait excitedly for their personalised characters to appear. I spot my dragon still making its way around the museum, now permanently part of the Mercer Labs ecosystem. Around me, people swing, play with sand and dive into a luminescent ball pit. There\u2019s something wonderfully liberating about being given permission to act like a child again \u2014 particularly in the middle of one of Manhattan\u2019s busiest neighbourhoods. And that\u2019s perhaps the magic of Mercer Labs: for an hour or two, I can forget about the city outside and disappear somewhere else entirely.<\/p>\n<p>How To Do It<a href=\"https:\/\/mercerlabs.com\/\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">Mercer Labs<\/a> is open Sunday to Thursday from 10am to 8pm and Friday and Saturday from 10am to 10pm. Adult tickets cost from $47 (\u00a336). Private tours, tailored group experiences and full museum buyouts are also available for a more exclusive visit. <\/p>\n<p>This story was created with the support of NYC Tourism + Conventions, United Airlines and the Waldorf Astoria New York.<\/p>\n<p>Published in the Luxury Collection 2026 by National Geographic Traveller (UK).<\/p>\n<p>To subscribe to\u00a0National Geographic Traveller\u00a0(UK) magazine click here (available in select countries only).<\/p>\n","protected":false},"excerpt":{"rendered":"This article was produced by National Geographic Traveller (UK). I\u2019m sitting at a long, low table, colouring intently.&hellip;\n","protected":false},"author":2,"featured_media":376868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[138640,138639,138638,138643,138644,75,86614,9,24,11,138637,10,138641,901,138642],"class_list":["post-376867","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-best-museums-in-new-york-city","tag-best-museums-on-manhattan","tag-exclusive-museum-tours-in-nyc","tag-immersive-art-exhibitions-in-new-york-city","tag-infinite-room-mercer-labs","tag-manhattan","tag-mercer-labs","tag-new-york","tag-new-york-city","tag-new-york-headlines","tag-new-york-museum-of-art-and-technology","tag-new-york-news","tag-unique-art-exhibitions-in-nyc","tag-united-states","tag-where-to-see-modern-art-in-new-york-city"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/376867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=376867"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/376867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/376868"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=376867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=376867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=376867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}