Going to the theatre isn’t just about seeing a show\u2014these days, with custom cocktails and an array of snacks available, food and beverage is an important aspect of the show-going experience.\u00a0Intermission Concessions Co. has announced its official launch, with the aim of helping theatres improve their\u00a0concessions experience.\u00a0<\/p>\n
The venture is a collaboration of longtime Broadway concessions company Sweet Hospitality Group (the minds behind the Broadway branded souvenir cups)\u00a0and Scene Partners (the founder of Broadway Briefing). Intermission\u00a0will offer products, services, and guidance for theatres around the country looking to incorporate food and beverage into their venues.\u00a0<\/p>\n
\u201cFood and beverage offers theatres an increasingly important opportunity to make a night at the theatre memorable,\u201d said Matt Britten, founder of Scene Partners, in a statement. \u201cWith Intermission, we\u2019re bringing great products and practical solutions together around the needs of live theatre, helping venues create a more welcoming audience experience and make concessions easier for their teams to run.\u201d<\/p>\n
READ:\u00a0How the Broadway Cocktail Was Born<\/a><\/p>\n Any theatre that partners with Intermission will be offered an array of products of snacks and beverages, as well as tools to help with\u00a0concessions planning and operational support.<\/p>\n \u201cWe start by learning about a theatre\u2019s audience, infrastructure, and priorities,\u201d said Maurice Bensmihen<\/a>, venture lead of Intermission Concessions Co. who will oversee its day-to-day operations.\u00a0\u201cFrom there, we help the venue choose products and support; align on pricing, delivery, and team readiness; and review performance together so the program can improve over time.\u201d<\/p>\n