{"id":381670,"date":"2026-10-24T15:38:08","date_gmt":"2026-10-24T15:38:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/381670\/"},"modified":"2026-10-24T15:38:08","modified_gmt":"2026-10-24T15:38:08","slug":"nycs-brighton-beach-grandmother-beauty-pageant-celebrates-its-25th-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/381670\/","title":{"rendered":"NYC&#8217;s Brighton Beach grandmother beauty pageant celebrates its 25th year"},"content":{"rendered":"<p>At 89, Mara Goldshtein has the shoes, the sparkle and the stage presence of a beauty queen.<\/p>\n<p>The Holocaust survivor is a three-time crown holder in the Your Highness Grandmother Beauty Pageant, an annual Brighton Beach, New York City, tradition that celebrates grandmothers through elaborate costumes, performances and a jury made up of grandfathers.<\/p>\n<p>&#8220;You feel alive. You don&#8217;t feel that you are already very old,&#8221; she told Brooklyn reporter Hannah Kliger. &#8220;I am very happy that I can do something.&#8221;<\/p>\n<p>Goldshtein was a child during World War II and has vivid memories of fleeing the Nazis from her homeland in Moldova.<\/p>\n<p>&#8220;Many people died on the barge and they threw them in the Caspian Sea,&#8221; she said.<\/p>\n<p>Despite the trauma of her childhood, Goldshtein has remained active throughout her life. She spent decades working as a home attendant before retiring two years ago and is also a graduate of the NYPD&#8217;s Citizens Police Academy.<\/p>\n<p>Her preparation for the pageant includes trying on the elaborate Firebird costume she wore when she won last year, along with a second look featuring a flower crown and traditional Moldovan dress.<\/p>\n<p>&#8220;I told them, I think I will do a shock for everybody. This was a shock,&#8221; she said of her winning Firebird number.<\/p>\n<p>Goldshtein speaks half a dozen languages, including Yiddish, Hebrew, French and Romanian.<\/p>\n<p>She credits staying involved in her community, along with a daily cup of herbal tea, as part of her approach to aging.<\/p>\n<p>&#8220;It&#8217;s very very healthy, ginger and lemon,&#8221; she said.<\/p>\n<p>Her son, Daniel, drove her to a dress rehearsal ahead of Sunday&#8217;s pageant, which is marking its 25th year.<\/p>\n<p>The event is organized by Raisa Chernina, executive director of the Be Proud Foundation, as a way to combat loneliness among older adults.<\/p>\n<p>&#8220;Call them today. And honor them. Call and ask, &#8216;How are you?&#8217; It&#8217;s most important,&#8221; Chernina said, before she got to her feet and began cheering the contestants like a dance mom.<\/p>\n<p>During rehearsal, contestants took turns performing onstage while others cheered them on from the wings. Though they compete for the crown, the women have also built friendships over the years.<\/p>\n<p>&#8220;We love each other, we talk to each other by telephone, we see each other,&#8221; Goldshtein said. &#8220;So many years, you start to be like a family.&#8221;<\/p>\n<p>The Your Highness Grandmother Beauty Pageant will take place Sunday, Oct. 25, beginning at 4 p.m. at Tatiana Restaurant on the Brighton Beach Boardwalk.<\/p>\n<p>The celebration honors the beauty, wisdom and enduring spirit of grandmothers.<\/p>\n<p>Have a story idea or tip in Brooklyn? Email Hannah by\u00a0<a href=\"https:\/\/www.cbsnews.com\/newyork\/news\/nyc-grandmother-beauty-pageant-25th-year\/mailto:brooklyntip@cbs.com\" rel=\"nofollow noopener\" target=\"_blank\">CLICKING HERE<\/a>.<\/p>\n<p class=\"content__tags__label\">In:<\/p>\n","protected":false},"excerpt":{"rendered":"At 89, Mara Goldshtein has the shoes, the sparkle and the stage presence of a beauty queen. The&hellip;\n","protected":false},"author":2,"featured_media":381671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[98,9,56,63,65,64],"class_list":["post-381670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-brooklyn","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/381670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=381670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/381670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/381671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=381670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=381670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=381670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}