{"id":385469,"date":"2026-10-28T14:24:16","date_gmt":"2026-10-28T14:24:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/385469\/"},"modified":"2026-10-28T14:24:16","modified_gmt":"2026-10-28T14:24:16","slug":"ugg-opens-third-nyc-store-in-williamsburg","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/385469\/","title":{"rendered":"UGG Opens Third NYC Store in Williamsburg"},"content":{"rendered":"<p>UGG\u2019s third NYC store is opening right in Williamsburg and giving Brooklyn shoppers a new spot for cozy boots, holiday gifts, and opening-week extras.<\/p>\n<p>New York City has gotten lucky with new store openings this year. Lapland is set to open its first U.S. Christmas Shop next week; <a href=\"https:\/\/www.newyorkfamily.com\/lidl-opens-new-grocery-store-in-chelsea\/\" rel=\"nofollow noopener\" target=\"_blank\">Lidl got a new store in Chelsea<\/a> and <a href=\"https:\/\/www.newyorkfamily.com\/new-lidl-grocery-store-opening-brooklyn\/\" rel=\"nofollow noopener\" target=\"_blank\">Brooklyn\u2019s Crown Heights<\/a>, and <a href=\"https:\/\/www.newyorkfamily.com\/uniqlo-opens-new-store-world-trade-center\/\" rel=\"nofollow noopener\" target=\"_blank\">Uniglo recently opened a new location at the World Trade Center<\/a>. Earlier this year, <a href=\"https:\/\/www.newyorkfamily.com\/tj-maxx-opening-new-store-herald-square\/\" rel=\"nofollow noopener\" target=\"_blank\">TJ Maxx opened a massive new store at Herald Square<\/a> while <a href=\"https:\/\/www.newyorkfamily.com\/primark-opens-flagship-store-herald-square\/\" rel=\"nofollow noopener\" target=\"_blank\">Primark opened its first Manhattan store<\/a>, also in Herald Square. <a href=\"https:\/\/www.newyorkfamily.com\/muji-four-new-stores-new-york-area\/\" rel=\"nofollow noopener\" target=\"_blank\">MUJI opened locations in Garden City and White Plains<\/a>.<\/p>\n<p>Now, Brooklyn shoppers have a new local spot for cozy winter boots, shoes, apparel, and accessories, just in time for the holiday season. We never forget our first pair of UGGs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-428451\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-28-at-9.45.44-AM.jpg\" alt=\"UGG Opens New Store in Brooklyn Just in Time for Holiday Shopping\" width=\"568\" height=\"392\"\/>Inside new UGG store<\/p>\n<p><a href=\"https:\/\/www.ugg.com\/\" target=\"_blank\" rel=\"noopener nofollow\">UGG<\/a> is opening a new store in Williamsburg today, and it\u2019s only the brand\u2019s third NYC location, joining its SoHo and Fifth Avenue stores.<\/p>\n<p>Psst\u2026 Check Out <a href=\"https:\/\/www.newyorkfamily.com\/bryant-park-winter-village-opens\/\" rel=\"nofollow noopener\" target=\"_blank\">Bank of America Winter Village at Bryant Park Is Back!<\/a><\/p>\n<p>UGG\u2019s New Williamsburg Store<\/p>\n<p>The new store has a distinctly Brooklyn feel, including a permanent mural by Brooklyn-based artist Sarah Zapata, a member of the Queer|Art network. She created the mural specifically for the store, with details inspired by UGG\u2019s signature textures and the creative vibe of Brooklyn.<\/p>\n<p>To make the opening even more fun, there will be a few extras throughout the week, including personalized illustrations, candy, and Halloween-inspired boot charms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-428452\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-28-at-9.45.56-AM.jpg\" alt=\"UGG Opens New Store in Brooklyn Just in Time for Holiday Shopping\" width=\"568\" height=\"410\"\/>UGG apparel<\/p>\n<p>Here\u2019s what\u2019s happening:<\/p>\n<p>October 29\u201330: Stop by for a custom fashion illustration from NYC illustrator Yanz. With a qualifying purchase, you can take home a personalized hand-drawn print.<\/p>\n<p>October 29: The first 200 shoppers through the door will get a custom tote.<\/p>\n<p>October 30\u2013November 1: Have a sweet tooth? With a qualifying purchase, you can make your own candy box at Slik\u2019s pick-and-mix candy experience.<\/p>\n<p>October 31\u2013November 1: Get into the Halloween spirit with NYC-inspired and Halloween-themed charms from Haricot Vert, which can be added to select Classic styles.<\/p>\n<p>November 7\u20138: Dauphinette will be on hand for custom laser engraving on select Classic styles. Purchases of $200 or more also come with complimentary Dauphinette Boot \u201cFlower Chains.\u201d<\/p>\n<p>Some of the experiences require a qualifying purchase, and they\u2019re available while supplies last.<\/p>\n<p>The new Williamsburg store opens today, October 28.<\/p>\n<p>The new store is located at 129 N. 6th Street and will be open Monday-Saturday, 10 am-7 pm; Sunday, 12 pm-6 pm.<\/p>\n<p>Psst\u2026 Check Out <a href=\"https:\/\/www.newyorkfamily.com\/nyc-lapland-stores-first-u-s-christmas-shop\/\" rel=\"nofollow noopener\" target=\"_blank\">Lapland\u2019s First U.S. Christmas Shop Is Coming to NYC<\/a><\/p>\n<p><a href=\"https:\/\/link.schnepsmedia.com\/join\/7hf\/signup-page-fam\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-391465 size-medium\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/10\/1793197456_363_newsletter-signup-1.png\" alt=\"Sign up for New York Family's weekly newsletters!\" width=\"612\" height=\"442\"  \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"UGG\u2019s third NYC store is opening right in Williamsburg and giving Brooklyn shoppers a new spot for cozy&hellip;\n","protected":false},"author":2,"featured_media":385470,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[18820,11200,9,56,63,65,64,56395,140415,1424],"class_list":["post-385469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-brooklyn-shopping","tag-holiday-shopping","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-nyc-shopping","tag-ugg","tag-williamsburg"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/385469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=385469"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/385469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/385470"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=385469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=385469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=385469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}