{"id":391352,"date":"2026-11-02T22:26:13","date_gmt":"2026-11-02T22:26:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/391352\/"},"modified":"2026-11-02T22:26:13","modified_gmt":"2026-11-02T22:26:13","slug":"parkes-nyc-collab-drops-online-after-viral-new-york-pop-up-shop-now","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/391352\/","title":{"rendered":"Parke&#8217;s NYC Collab Drops Online After Viral New York Pop-Up: Shop Now"},"content":{"rendered":"<p class=\"pmc-ecomm-disclaimer\">\n\tIf you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tNew York City has no shortage of long lines, but Parke\u2019s latest pop-up gave the city\u2019s hottest restaurants some serious competition. The crowds were <a href=\"https:\/\/www.tiktok.com\/@ava.curr\/video\/7687272408897670413?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hard to miss<\/a>, with shoppers lining up for a chance to get their hands on the <a href=\"https:\/\/www.rollingstone.com\/t\/viral\/\" id=\"auto-tag_viral\" data-tag=\"viral\" rel=\"nofollow noopener\" target=\"_blank\">viral<\/a> <a href=\"https:\/\/www.rollingstone.com\/t\/fashion\/\" id=\"auto-tag_fashion\" data-tag=\"fashion\" rel=\"nofollow noopener\" target=\"_blank\">fashion<\/a> brand\u2019s <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fcollections%252Fnyc-pop-up-fall-online%253Fpage%253D1%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NYC-exclusive merch<\/a>. Thankfully, you no longer have to brave the sidewalk crowds to shop the collection.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tFollowing this weekend\u2019s <a href=\"https:\/\/www.rollingstone.com\/tv-movies\/tv-movie-news\/where-to-stream-new-york-city-marathon-online-free-2026-1235650494\/\" rel=\"nofollow noopener\" target=\"_blank\">New York City Marathon<\/a>, Parke has officially brought its Big Apple-inspired collection online as part of its November First of the Month drop, which launched Sunday, Nov. 1 at 10 a.m. ET.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe release includes 45 new styles and colorways, from the brand\u2019s signature oversized mocknecks and graphic T-shirts to lounge pants and accessories. New York references are everywhere, including Big Apple graphics, subway-inspired designs, and varsity lettering that give Parke\u2019s familiar silhouettes a distinctly NYC makeover.<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fmockneck-copy-2%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/11\/Parke-Graphic-Mockneck.jpg\" alt=\"Parke Graphic Mockneck available now 2026\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tSell-out risk\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tParke Graphic Mockneck\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tA nod to the Big Apple without going full tourist mode, this $135 mockneck pairs Parke\u2019s signature oversized silhouette with a small red apple graphic.\t<\/p>\n<p>\t\tParke\u2019s NYC Collection Brings 45 New Styles and Colorways\t<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIf you\u2019re wondering how a sweatshirt became something people line up around the block for, you\u2019re not alone. Founded by<a href=\"https:\/\/www.rollingstone.com\/product-recommendations\/style\/parke-47-collegiate-collection-aug-2026-release-pricing-buy-1235612179\/\" rel=\"nofollow noopener\" target=\"_blank\"> Chelsea Kramer<\/a> in 2022, Parke has built a devoted following through limited-edition drops, vintage-inspired designs, and a social media presence that makes every new release feel like an event.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAnd the numbers speak for themselves. According to <a href=\"https:\/\/www.forbes.com\/sites\/karineldor\/2025\/05\/30\/from-pop-ups-to-sell-out-drops-the-storytelling-power-behind-parkes-rise\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Forbes<\/a>, Parke generated $16 million in revenue in 2024 without spending on paid advertising. The publication also reported that more than 3,500 shoppers lined up for a previous SoHo pop-up, with some arriving as early as 3 a.m.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cWord of mouth has been our most powerful tool, especially on college campuses,\u201d Kramer told Forbes.<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fgraphic-zip-up-mockneck-classic-grey-vintage-denim%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/11\/Parke-Graphic-Zip-Up-Mockneck.jpg\" alt=\"Parke Graphic Zip Up Mockneck available now\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tLast chance\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tParke Graphic Zip Up Mockneck\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tFrom the yellow taxi to the street pretzel, Parke\u2019s $135 zip-up mockneck manages to fit an entire New York City sightseeing tour onto one sweatshirt.\t<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fmockneck-copy%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/11\/Parke-Varsity-Mockneck.jpg\" alt=\"Parke Varsity Mockneck available now 2026\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tEasy to style\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tParke Varsity Mockneck\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tLeave it to Parke to make a simple gray sweatshirt feel like a New York souvenir worth keeping, thanks to its oversized silhouette and vintage-inspired varsity graphics.\t<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fgraphic-raglan-long-sleeve-t-shirt-white-cola%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-white lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/11\/Parke-Graphic-Raglan-Long-Sleeve-T-Shirt.jpg\" alt=\"Parke Graphic Raglan Long Sleeve T-Shirt available now\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tRelaxed fit\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tParke Graphic Raglan Long Sleeve T-Shirt\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tIf your closet could use a break from oversized sweatshirts, this vintage-inspired baseball tee is a welcome change of pace.\t<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fbig-apple-hat-cream%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/11\/Parke-Big-Apple-Hat.jpg\" alt=\"Parke Big Apple Hat available now\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tViral pICK\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tParke Big Apple Hat\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tBetween the cream crown, forest-green brim, and red apple embroidery, this $45 hat has all the makings of a souvenir you\u2019ll actually want to wear.\t<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe NYC collection brings that same energy to the brand\u2019s signature staples, only this time with a little hometown pride. Among the highlights are the <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fgraphic-zip-up-mockneck-classic-grey-vintage-denim%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\">$135 NYC Graphic Mockneck<\/a>, <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fmockneck-copy-2%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$130 Varsity Mockneck<\/a>, and <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fproducts%252Fboxer-sweatpants-classic-grey%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$100 Boxer Sweatpants<\/a>, alongside graphic tees and accessories that pay tribute to the city.<\/p>\n<p>\t\tHow to Shop Parke\u2019s NYC Collection Online\t<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe collection officially launched Nov. 1 on <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D69990%26awinaffid%3D299513%26campaign%3D%26clickref%3DRS%26ued%3Dhttps%253A%252F%252Fparkeofficial.com%252Fcollections%252Fnyc-pop-up-fall-online%253Fpage%253D1%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fparke-nyc-collection-nov-2026-viral-mocknecks-buy-online-1235651483%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Parke\u2019s website<\/a>, with several styles already marked sold out.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAs with previous Parke releases, popular sizes and colorways can disappear quickly, so it\u2019s worth checking availability before getting attached to a particular piece. If you\u2019ve been waiting for another chance to grab the NYC-exclusive merch, now\u2019s the time to see what\u2019s left.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAt least this time, you can skip the sidewalk crowds and head straight to checkout.<\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may&hellip;\n","protected":false},"author":2,"featured_media":391353,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1242,9,16049,56,63,65,64,16183,2407,6162],"class_list":["post-391352","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-fashion","tag-new-york","tag-noads","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-rs-recommends","tag-style","tag-viral"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/391352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=391352"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/391352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/391353"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=391352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=391352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=391352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}