{"id":42546,"date":"2025-11-17T17:16:08","date_gmt":"2025-11-17T17:16:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/42546\/"},"modified":"2025-11-17T17:16:08","modified_gmt":"2025-11-17T17:16:08","slug":"e-sports-company-esl-gaming-takes-8k-sf-at-551-madison-avenue-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/42546\/","title":{"rendered":"E-Sports Company ESL Gaming Takes 8K SF at 551 Madison Avenue \u2013 Commercial Observer"},"content":{"rendered":"

Global e-sports and gaming entertainment company ESL Gaming<\/a> is one of several tenants making moves at Lexin Capital<\/a>\u2019s 551 Madison Avenue, Commercial Observer has learned.<\/p>\n

ESL, which produces video game competitions worldwide, has signed a five-year lease for 8,330 square feet across the entire 14th floor of the 17-story Midtown office building, according to landlord broker JLL<\/a>.<\/p>\n

SEE ALSO: Financial Firm GFI Group Expands to 129K SF at 55 Water Street<\/a><\/p>\n

The deal seems to represent ESL\u2019s first office in New York City, as the company is based in Cologne, Germany, and has European offices in France, Spain and Poland. ESL opened its first North American office<\/a> in Los Angeles in March 2015, with plans to eventually expand into New York City.<\/p>\n

\u201cWe\u2019re delighted to welcome our new office tenants as part of our growing community,\u201d Metin Negrin, president of Lexin Capital, said in a statement. \u201cOur goal has been to create a workplace where professionals genuinely want to come every day \u2014 one that combines the intimacy and service of a boutique building, where the doorman knows your name.\u201d<\/p>\n

Asking rents at the building range from $76 to $95 per square foot, according to JLL.<\/p>\n

Colliers<\/a>\u2019 Sheena Gohil and Jack Senske brokered the deal for the tenant, while JLL\u2019s Greg Wang, Rob Wizenberg, Kate Roush and Nicole Danyi represented the landlord. Spokespeople for ESL and Colliers did not immediately respond to requests for comment.<\/p>\n

ESL isn\u2019t the only new tenant at 551 Madison, which is on the corner of Madison Avenue and East 55th Street. North Bridge<\/a>, a commercial real estate financing provider, also recently signed a five-year lease for 6,492 square feet on part of the 13th floor of the building, according to JLL. Artisan<\/a>\u2019s Sarah Pontius and Carleigh Bettiol represented North Bridge in the deal.<\/p>\n

Meanwhile, Crivelli USA<\/a>, the American arm of Italian jeweler Crivelli, signed a seven-year lease for 2,259 square feet on the 11th floor of the property. Prime Manhattan Realty<\/a>\u2019s Jonathan Anapol and Jasmine Quiroz brokered the deal for the tenant.<\/p>\n

Venture capital firm Recharge Capital<\/a> signed a three-year lease for 1,844 square feet on the eighth floor, while international law firm Han Kun Law Offices<\/a> signed a four-year deal for 1,838 square feet on the 13th floor. CBRE<\/a>\u2019s Brad Gerla and Keegan Schenk represented the law firm, while it was unclear who brokered the deal for Recharge Capital.<\/p>\n

The JLL team represented the landlord in all deals.<\/p>\n

\u201cLexin Capital\u2019s investment in maintaining a boutique, high-quality environment resonates strongly with firms that want a Midtown presence with a personalized scale,\u201d JLL\u2019s Wang said in a statement. \u201c551 Madison Avenue continues to attract top-tier tenants across industries who value the building\u2019s location, design and ownership.\u201d<\/p>\n

Other current tenants of 551 Madison include holding company Glassbridge Enterprises and Connect One Bank. A new wellness and fitness center operated by Foresight Health Coaching will also open in the building\u2019s lower level, Negrin said.<\/p>\n

Isabelle Durso can be reached at idurso@commercialobserver.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Global e-sports and gaming entertainment company ESL Gaming is one of several tenants making moves at Lexin Capital\u2019s…\n","protected":false},"author":2,"featured_media":42547,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[24465,24466,3624,24467,24468,24469,24470,24471,24472,2361,75,84,83,24473,9,24,24474,63,24464,24475,24476,24477],"class_list":["post-42546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-brad-gerla","tag-carleigh-bettiol","tag-channel","tag-greg-wang","tag-jack-senske","tag-jasmine-quiroz","tag-jonathan-anapol","tag-kate-roush","tag-keegan-schenk","tag-leases","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-metin-negrin","tag-new-york","tag-new-york-city","tag-nicole-danyi","tag-nyc","tag-office-leases-551-madison-avenue","tag-rob-wizenberg","tag-sarah-pontius","tag-sheena-gohil"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/42546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=42546"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/42546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/42547"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=42546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=42546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=42546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}