{"id":42564,"date":"2025-11-17T17:35:07","date_gmt":"2025-11-17T17:35:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/42564\/"},"modified":"2025-11-17T17:35:07","modified_gmt":"2025-11-17T17:35:07","slug":"everlane-syncs-community-with-circularity-during-brooklyn-activation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/42564\/","title":{"rendered":"Everlane Syncs Community with Circularity during Brooklyn Activation"},"content":{"rendered":"

\n\tEverlane<\/a> is weaving its commitment to conscious fashion with community.<\/p>\n

\n\tThe Bay Area brand<\/a> brought a circular activation to Brooklyn over the weekend with the launch of a denim repair<\/a> and mending program at its Williamsburg store. <\/p>\n

\n\tThe initiative underscores Everlane\u2019s commitment to both circular fashion and to its community. The Denim Mend & Repair activation will run at Everlane\u2019s Williamsburg store throughout November and continue over the next three months, marking the beginning of a broader effort to bring circular aftercare services to Everlane\u2019s retail fleet.<\/p>\n

\n\tBrooklynites were invited to bring their favorite pair of jeans in for repair\u2014a service offered free of charge, for now\u2014with collaborative offerings from local partners like denim expert Merica Lee and allergen-free Bubs Bakery founder, Jenn Saesue. As part of the program, customers who brought in their jeans over the weekend received 25 percent off their next pair of Everlane denim.<\/p>\n

\t\t\t\t\t\t\"Based<\/p>\n

\t\t\t\t\tBased in Greenpoint, Merica Lee launched her namesake denim brand in 2015 and opened her repair and alterations studio in 2020.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Everlane<\/p>\n

\n\tRepairs for the program were led by Lee, founder of her namesake denim brand, Merica Lee Jeans, which launched circa 2015. Her Greenpoint<\/a>-based denim studio offers \u00a0\u201ceverything from invisible reweaves to custom alterations,\u201d per Everlane, as her work is \u201crooted in a lifelong appreciation for craftsmanship, sustainability and the beauty of a well-worn pair of jeans.\u201d A larger activation highlighting Lee\u2019s expertise and approach to denim craftsmanship is planned for early next year.<\/p>\n

\n\tWilliamsburg resident Saesue, meanwhile, brought her newly-launched allergen-free baked goods to the store, treating shoppers to her beloved (and frequently sold-out) cinnamon rolls and new pumpkin cheesecake bites. The celebrated New York hospitality entrepreneur hosted a \u201cSaturday Morning Roll Call\u201d on Nov. 15 that invited attendees to snack and learn about denim repair and care.<\/p>\n

\n\tThe Denim Mend & Repair activation follows the launch of Everlane\u2019s EverPuff<\/a>: the brand\u2019s most circular outerwear offering yet, made almost entirely from certified recycled materials<\/a>. To that end, the hands-on initiative is reflective of the company\u2019s commitment to \u201cClean Luxury. Better For You<\/a>,\u201d Everlane said, by offering an \u201celevated service and community-driven experience while reinforcing the brand\u2019s leadership in circular fashion and dedication to extending the life of garments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Everlane is weaving its commitment to conscious fashion with community. The Bay Area brand brought a circular activation…\n","protected":false},"author":2,"featured_media":42565,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,24495,24496,9,24,63,24497],"class_list":["post-42564","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-circular-design","tag-everlane","tag-new-york","tag-new-york-city","tag-nyc","tag-repair"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/42564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=42564"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/42564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/42565"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=42564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=42564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=42564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}