{"id":43600,"date":"2025-11-18T14:06:07","date_gmt":"2025-11-18T14:06:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/43600\/"},"modified":"2025-11-18T14:06:07","modified_gmt":"2025-11-18T14:06:07","slug":"fanatics-obb-media-ink-long-term-deal-for-fanatics-fest","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/43600\/","title":{"rendered":"Fanatics, OBB Media Ink Long-Term Deal for Fanatics Fest"},"content":{"rendered":"

\n\tFanatics<\/a> is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so.<\/p>\n

\n\tThe companies say that they have inked a 10-year partnership that will see them work together on Fanatics Fest for the foreseeable future. The third installment of the event, which touches on all aspects of sports<\/a> and sports culture, will return to New York\u2019s Jacob Javits Center next July, tied to the FIFA World Cup. They are also adding a fourth day to the event, which has attracted true A-listers from the world of sports and entertainment in its first two installments.<\/p>\n

\n\tThis year\u2019s event, for example, saw LeBron James, Tom Brady, Kevin Costner, Spike Lee, Jay-Z, Travis Scott, NBA star Victor Wembanyama, and YouTuber Kai Cenat among those attending.<\/p>\n

\n\tOBB Media produces the event alongside Fanatics Events, and is also its official content partner, producing programming like an all access documentary about the event that ran on ESPN, as well as branded content for partners.<\/p>\n

\n\t\u201cOBB has brought an incredible energy to Fanatics Fest since we started in 2024, and having them work hand-in-hand with our team has taken the content and production surrounding the event to the next level,\u201d said Fanatics CEO Michael Rubin in a statement. \u201cTheir team and ours share a passion for relentlessly enhancing the fan experience, and I can\u2019t wait to see what we can dream up together over the next decade as we continue to make Fanatics Fest the absolute can\u2019t miss sports, collecting and entertainment event.\u201d<\/p>\n

\n\t\u201cFanatics Fest is a one-of-a-kind event at the intersection of sports, content, culture, and community, and we\u2019re excited to be solidifying our partnership with Michael, Lance, Tucker, and the entire first-class team at Fanatics,\u201d added Michael D. Ratner, founder & CEO of OBB. \u201cWe look forward to building upon the already incredible platform that Fanatics has established, bringing dreams to life for sports fans, and taking Fanatics Fest to even greater heights over the next decade.\u201d<\/p>\n

\n\tFanatics launched Fanatics fest in 2024<\/a>, betting that a \u201ccomic-con for sports\u201d would resonate with consumers, and that they were the ones to do it. Rubin, who has one of the widest rolodexes in the sports world, took it upon himself to help populate the event with stars.<\/p>\n

\n\t\u201cIt\u2019s a heck of a challenge, I wouldn\u2019t say it\u2019s fun. Most of what we do is fun, I don\u2019t consider this to be fun,\u201d Rubin quipped in an interview with\u00a0The Hollywood Reporter<\/a>. \u201cLook, what I will tell you is, there\u2019s not another company in the world that could create Fanatics Fest, because putting it on the show is hard enough. But then, we\u2019re going to have 300, 400 of the biggest athletes, celebrities, artists in the world come together. It\u2019s really because of the broader partnerships that they have with Fanatics. Everyone coming here is someone that has a partnership with Fanatics, and that\u2019s why they come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has…\n","protected":false},"author":2,"featured_media":43601,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[25017,9,24,55,54,56,319],"class_list":{"0":"post-43600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-fanatics","9":"tag-new-york","10":"tag-new-york-city","11":"tag-new-york-city-headlines","12":"tag-new-york-city-news","13":"tag-ny","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/43600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=43600"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/43600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/43601"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=43600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=43600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=43600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}