{"id":44663,"date":"2025-11-19T10:56:19","date_gmt":"2025-11-19T10:56:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/44663\/"},"modified":"2025-11-19T10:56:19","modified_gmt":"2025-11-19T10:56:19","slug":"chanel-reveals-expanded-two-level-boutique-at-bloomingdales-flagship-in-new-york-city","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/44663\/","title":{"rendered":"Chanel Reveals Expanded Two-level Boutique at Bloomingdale’s Flagship in New York City"},"content":{"rendered":"

\n\tChanel<\/a> has significantly expanded its presence at Bloomingdale\u2019s.<\/p>\n

\n\tThe brand will reveal its newly designed and expanded boutique Wednesday at the Bloomingdale\u2019s 59th Street flagship in New York City. Designed in collaboration with longtime Chanel<\/a> partner and New York-based architect Peter Marino<\/a>, the 4,260-square-foot boutique now extends across two levels \u2014 floors four and five.<\/p>\n

\n\tThe project took about 10 months, but all the Chanel departments were fully operational during the construction. <\/p>\n

\n\tThe reimagined space brings together all the fashion categories, as well as highlights of watches and fine jewelry, offering clients an immersive experience into the world of Chanel. <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tChanel has renovated its space at Bloomingdale\u2019s flagship.<\/p>\n

\n\tRebekah McCabe, general manager of fashion at Chanel, considers Bloomingdale\u2019s the \u201cloyal beginning\u201d of the Chanel customer\u2019s journey, and finds that mothers and daughters and families shop together there on the East Side. \u201cThey have a highly devoted and loyal clientele and this idea of discovery reinforces the role of Bloomingdale\u2019s in our ecosystem in New York. I think they\u2019re almost like a trusted guide and offer an assortment throughout their building that their loyal clients really love,\u201d said McCabe.<\/p>\n

\n\tAsked whether the devoted Chanel customer is more apt to shop at a freestanding Chanel store or a department store, McCabe said, \u201cWe always think that there is a central part of the Chanel experience that happens in our boutiques. But, you know, all of our boutiques we run and operate. That allows the client to choose their location. Each location has its own assortment and its own discovery and unique experience. So we really allow the client to choose her journey with us. They have the benefit of being serviced by Chanel throughout all of our touch points because we operate our distribution,\u201d she said.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe renovated space includes a staircase leading up to the fifth floor Chanel footwear department. <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Chanel<\/p>\n

\n\tPreviously Chanel\u2019s space on the fourth floor was 1,842 square feet.<\/p>\n

\n\tMarino has created a unique space that is very \u201cclient and service-centric,\u201d said McCabe. What is interesting about this new layout \u201cwas it allows for fashion discovery while it also connects you to the dedicated shoe salon on the fifth floor,\u201d she said. \u201cSo that way, the clients can be serviced with the complete Chanel allure, but also be able to access shoes directly from our space. So in terms of this loyal beginning and this belief in the full Chanel silhouette, we love the accessibility and connection to the shoe department as well,\u201d she said.<\/p>\n

\n\tOnce the customer goes up the steps, she enters the dedicated Chanel footwear space on Bloomingdale\u2019s multibrand footwear fifth floor.<\/p>\n

\n\tThe Chanel space will open with the cruise collection, including ready-to-wear, shoes, leather goods, other accessories, costume jewelry and handbags. There will also be a representation of runway looks and key jackets. In shoes, the department features runway and non-runway leather goods. There aren\u2019t any exclusives for Bloomingdale\u2019s.<\/p>\n

\t\t\t\t\t\t\"Handbags<\/p>\n

\t\t\t\t\tHandbags and accessories in the new Chanel department at Bloomingdale\u2019s.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Chanel<\/p>\n

\n\tMcCabe stressed that Chanel makes each of its stores unique. Their strategy is \u201cone boutique, one story,\u201d so Chanel buys specifically for that boutique with their own selection and assortment. \u201cThis allows the customer to both discover and nourish her Chanel experience,\u201d she said. The Chanel boutique in the Lexington Avenue Arcade will continue to feature handbags.<\/p>\n

\n\tMcCabe noted that Chanel has a \u201creally robust department store business.\u201d This is the company\u2019s only point-of-sale for Bloomingdale\u2019s, with the full silhouette. Only Chanel fragrance and beauty is sold on bloomingdales<\/a>.com.<\/p>\n

\n\tThe Chanel boutique at Bloomingdale\u2019s has five total salons: Two for ready-to-wear, two accessory and one for shoes, and three try-on rooms. \u201cOne is a VIP full suite with a living area alongside a separate try-on room,\u201d she said.<\/p>\n

\t\t\t\t\t\t\"Accessories<\/p>\n

\t\t\t\t\tAccessories at the renovated Chanel space at Bloomingdale\u2019s. <\/p>\n

\t\t\t\t\t\t\t\t\tCorutesy of Chanel<\/p>\n

\n\tMcCabe said she couldn\u2019t divulge sales expectations, \u201cbut I\u2019m certain it will be successful.\u201d<\/p>\n

\n\tDenise Magid, chief merchant at Bloomingdale\u2019s, said, \u201cWe\u2019re thrilled to unveil Bloomingdale\u2019s first-ever two-story Chanel boutique \u2014 an extraordinary expression of luxury, innovation and timeless style. This remarkable opening marks an exciting milestone in our long-standing partnership with Chanel and represents a significant moment in the continued evolution of the Bloomingdale\u2019s shopping experience and assortment.\u201d<\/p>\n

\n\tMagid said this is the first time that the retailer has had a designer boutique of this size within Bloomingdale\u2019s \u2014 and \u201ccertainly our first-ever two-story shop.\u201d<\/p>\n

\n\tShe said that \u201cas part of Bloomingdale\u2019s broader vision, we are reimagining the customer experience, beginning with the transformation of our iconic 59th Street flagship.\u201d <\/p>\n

\n\tThe two-level boutique draws inspiration from Gabrielle Chanel\u2019s legendary apartment at 31 rue Cambon in Paris, infusing the signature codes of the house. The space has been reimagined with a contemporary vision, inviting clients into an intimate and sophisticated atmosphere.<\/p>\n

\n\tMarino has designed the space in the house\u2019s signature color palette of black, white and gold. The interior has hand-applied plaster finishes, bespoke carpets and custom furniture designed by Marino. <\/p>\n

\n\tAt the fourth-floor entrance, two adjoining salons house leather goods and accessories, leading to two ready-to-wear spaces with curated furniture and lighting. The first salon showcases a Monogold table by French artist Yves Klein alongside a Venini Black Belt vase by Marino. In the second, a custom coffee table with a coromandel floral top is complemented by a sculptural bronze volumetric chair by Voukenas Petrides and a custom Leather Stax blackened bronze lamp by Marino.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe renovated Chanel boutique at Bloomingdale\u2019s.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Chanel.<\/p>\n

\n\tAnchoring the back corner of the Chanel boutique is a grand staircase that connects the two floors. Just beyond its base is a discreetly located private fitting room suite. The space includes a living area, centered around a textured polished bronze coffee table with a black and gold decorative top, alongside a secluded try-on room.<\/p>\n

\n\tOn the fifth floor, a salon dedicated entirely to shoes is illuminated by an installation of four Venini Parallelo pendant lamps by Marino \u2014 crafted from hand-blown Murano glass. Two custom blackened steel tables with ivory limestone tops showcase the latest creations. Clients can also access the boutique directly from the fifth-floor entrance, where the multibrand department is located.<\/p>\n

\n\tReflecting Chanel\u2019s longtime commitment to the arts, Marino selected the artworks that decorate the boutique. On the fourth floor, three fitting rooms are elevated by distinct pieces: a set of four lithographs on vellum parchment paper by Canadian American abstract painter Agnes Martin, a handmade ink painting by visual artist Alastair Gordon and in the private suite, a collage of gray, black and white camellias with golden accents by New York-based artist Peter Dayton.<\/p>\n

\n\tThe boutique will open with the Chanel cruise 2025\/2026 collection, first revealed at the Villa d\u2019Este on the shores of Lake Como. The collection features vibrant raspberry pink sets, refined knitwear, and gold-textured suiting.<\/p>\n

\n\tHighlights from Chanel watches and fine jewelry include Coco Crush, J12, and Premi\u00e8re with a spotlight on the new Premi\u00e8re Galon. <\/p>\n","protected":false},"excerpt":{"rendered":"Chanel has significantly expanded its presence at Bloomingdale\u2019s. The brand will reveal its newly designed and expanded boutique…\n","protected":false},"author":2,"featured_media":44664,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1891,8861,9,11,10],"class_list":{"0":"post-44663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-bloomingdales","9":"tag-chanel","10":"tag-new-york","11":"tag-new-york-headlines","12":"tag-new-york-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/44663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=44663"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/44663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/44664"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=44663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=44663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=44663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}