{"id":44965,"date":"2025-11-19T16:52:10","date_gmt":"2025-11-19T16:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/44965\/"},"modified":"2025-11-19T16:52:10","modified_gmt":"2025-11-19T16:52:10","slug":"kush-queen-brings-wellness-to-the-forefront-of-the-cannabis-industry","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/44965\/","title":{"rendered":"Kush Queen brings wellness to the forefront of the cannabis industry"},"content":{"rendered":"<p>\t\t\t\t<img width=\"1200\" height=\"675\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/kush-queen-lead-photo.jpg\" class=\"crop-center wp-post-image\" alt=\"Kush Queen's bath bombs are one of the brand's stand out cannabis wellness products.\" decoding=\"async\" fetchpriority=\"high\"   title=\"Kush Queen brings wellness to the forefront of the cannabis industry 1\"\/>\t\t\t<\/p>\n<p>Kush Queen\u2019s bath bombs are one of the brand\u2019s stand out cannabis wellness products.<\/p>\n<p>Photos courtesy of Kush Queen<\/p>\n<p>When you think of items sold in the cannabis industry, you might immediately think of pre-rolls, gummies, or flower. For Olivia Sawyer, Co-Founder &amp; CEO of Kush Queen, she thinks of wellness items.<\/p>\n<p>Kush Queen was founded ten years ago by Sawyer and her then-boyfriend (now husband), both of whom had previously worked in the industry as a budtender and grower, respectively. The goal was to create a brand with wellness at the forefront of business.<\/p>\n<p>\u201cI feel like these days with cannabis, we see all sorts of stuff. But wellness, it\u2019s tapped into, but it\u2019s not as tapped into as what you would expect, like joints or vapes,\u201d said Sawyer. \u201c20 years ago, it was nothing.\u201d<\/p>\n<p>Sawyer initially started a business online years ago called The Crystal Cult, selling crystallized vapes, vanity sunglasses, and t-shirts with cannabis-themed phrases. She built a community online and through that, Kush Queen was born.<\/p>\n<p><a href=\"https:\/\/www.amny.com\/?attachment_id=137812161\" rel=\"attachment wp-att-137812161 nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137812161\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/Olivia-Alexander-CEO-and-Co-Founder-at-Kush-Queen.jpg\" alt=\"Olivia Sawyer, CEO &amp; Co-Founder of Kush Queen.\" width=\"1024\" height=\"683\" title=\"Kush Queen brings wellness to the forefront of the cannabis industry 2\"  \/><\/a>Olivia Sawyer, CEO &amp; Co-Founder of Kush Queen.Photo courtesy of Kush Queen<\/p>\n<p>Sawyer told amNewYork that through Kush Queen, she sought to use her knowledge she gained as a budtender, watching what customers were looking for when buying medical marijuana, as well as her own experiences, to inform what sort of wellness products she was looking to sell.<\/p>\n<p>\u201cWhen I was a budtender, I started smoking weed and I got into cannabis because I had a sleep disorder. I didn\u2019t sleep from the time I was eight until the time I tried cannabis at 18,\u201d said Sawyer. \u201cEvery day I used cannabis, it was about wellness. It was about feeling better.\u201d<\/p>\n<p>The brand sells gummies, flower, tinctures and resin for those looking for a more traditional cannabis experience. However, the wellness items that are Kush Queen\u2019s bread and butter are what set the brand apart.\u00a0<\/p>\n<p>Among Kush Queen\u2019s most popular items is the bath bomb, which is infused with either CBD or THC. They are available in different levels of THC or CBD to aid in relaxation.<\/p>\n<p><a href=\"https:\/\/www.amny.com\/?attachment_id=137812163\" rel=\"attachment wp-att-137812163 nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137812163\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/bath-bombs.jpg\" alt=\"Two of Kush Queen's bath bombs.\" width=\"1024\" height=\"576\" title=\"Kush Queen brings wellness to the forefront of the cannabis industry 3\"  \/><\/a>Two of Kush Queen\u2019s bath bombs.Photos courtesy of Kush Queen<\/p>\n<p>\u201cThe bath bomb is what made us in the earliest days of medical cannabis in California. We would get laughed out of the dispensary. People would say a bath bomb, really? And I would say, \u2018Take 50 of them, I\u2019m gonna promote them on social media. People are gonna come in here for them, and we\u2019re gonna sell them.\u2019 And that literally is how it happened,\u201d said Sawyer. \u201cI built hundreds and hundreds of accounts that way.\u201d<\/p>\n<p>The bath bombs ended up building a ton of support online, and with the product\u2019s success,\u00a0 Sawyer was able to lean into more wellness and lifestyle products in cannabis, including products such as water-based lubricants and transdermal pain-relief lotions infused with THC or CBD (known as Melt).<\/p>\n<p>\u201cWe have built something that we truly love deep in our souls and we love the people who use the products. We\u2019re just doing it differently and the cannabis industry has evolved so much, the markets have evolved so much, CBD has evolved so much,\u201d said Sawyer. \u201cIt\u2019s been such a journey to witness, and we just try to like stay true to the story of who we are.\u201d<\/p>\n<p><a href=\"https:\/\/www.amny.com\/?attachment_id=137812164\" rel=\"attachment wp-att-137812164 nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137812164\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/kush-queen-products.jpg\" alt=\"Kush Queen's lube and lotion products, infused with cannabis.\" width=\"1024\" height=\"576\" title=\"Kush Queen brings wellness to the forefront of the cannabis industry 4\"  \/><\/a>Kush Queen\u2019s lube and lotion products, infused with cannabis.Photos courtesy of Kush Queen<\/p>\n<p>For Sawyer, that Kush Queen continues to have the impact that it has had on the cannabis community means more than anything.<\/p>\n<p>\u201cIf you had told me when I started \u2018Oh, you\u2019ll be around in 10 years,\u2019 I probably wouldn\u2019t have even believed you because of the lack of ability for businesses to last and then the lack of ability for small women owned businesses to last in cannabis, but now that it\u2019s happened, I feel like we just invested where it matters most and that\u2019s people at our company,\u201d said Sawyer. \u201cI have employees that have been here for eight years, and that\u2019s because that was the first employee I hired out of my garage, and I\u2019m really proud of that. I think because we came from the community and then we built a community around us, that\u2019s the heart of everything.\u201d<\/p>\n<p>For more information or to purchase online, visit <a href=\"https:\/\/kushqueen.shop\/\" target=\"_blank\" rel=\"noopener nofollow\">kushqueen.shop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Kush Queen\u2019s bath bombs are one of the brand\u2019s stand out cannabis wellness products. Photos courtesy of Kush&hellip;\n","protected":false},"author":2,"featured_media":44966,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[25809,8979,25810,9,24,63,25811,122,124,123,20646,1881],"class_list":{"0":"post-44965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-queens","8":"tag-bath-bombs","9":"tag-cannabis","10":"tag-kush-queen","11":"tag-new-york","12":"tag-new-york-city","13":"tag-nyc","14":"tag-olivia-sawyer","15":"tag-queens","16":"tag-queens-headlines","17":"tag-queens-news","18":"tag-weed","19":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/44965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=44965"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/44965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/44966"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=44965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=44965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=44965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}